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Head-to-head · Native Advertising Software

AdNow vs Bidtellect

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score AdNow #4 in Native Advertising Software 8.5/10 Pricing on request ✓ 2 of 2 features Visit AdNow
Bidtellect #5 in Native Advertising Software 8.2/10 Pricing on request ✓ 0 of 2 features Visit Bidtellect

AdNow leads on 0 checks, Bidtellect on 0, and 2 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAdNow · 8.5/10
  • Most featuresAdNow · 2 of 2

AdNow scores higher on our rubric for native advertising software: 8.5 against 8.2 out of 10; our editors rank them #4 and #5.

AdNow is the better fit for self-serve buyers focused on native campaigns. Bidtellect is the better fit for agencies and advertisers buying programmatic native.

  • AdNow fits best

    Self-serve buyers focused on native campaigns

  • Bidtellect fits best

    Agencies and advertisers buying programmatic native

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature AdNow 8.5/10 Visit ↗ Bidtellect 8.2/10 Visit ↗
At a glance
Editor score 8.5 8.2
Ranking #4 in Native Advertising Software #5 in Native Advertising Software
Best for Self-serve buyers focused on native campaigns Agencies and advertisers buying programmatic native
Pricing model Paid Paid
Starting price Pricing on request Pricing on request
Free plan Not checked yet Not checked yet
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Built for Small business, Mid-market, Enterprise Mid-market, Enterprise
Features AdNow 2/2 · Bidtellect 0/2
Automated optimization ✓ (best) Not checked yet
Conversion tracking ✓ (best) Not checked yet
Specs
Minimum campaign spend Pricing on request Pricing on request
Publisher reach Global Not checked yet
Targeting options geography (country, region, city), device, carrier, connection, operating system, browser, custom parameters Not checked yet
Native ad formats native ads, banners, hybrid ads Not checked yet
Our review
Pros
  • Targets by country, region and city, plus device and browser attributes
  • Automatically optimizes campaigns for CTR or eCPC
  • Offers OpenRTB, XML, API and JavaScript-tag integrations
  • Buys native ad inventory across publisher sites
  • Combines audience targeting with campaign management
  • Measures campaign performance for advertisers and agencies
Cons
  • Pricing is handled through sales rather than a standard rate card
  • Campaigns are limited to native, banner and hybrid ad formats
  • Advertisers are directed to a separate AdNow.One platform
  • Pricing is contact-sales rather than a published self-serve model
  • Its focus is native advertising, not general campaign buying
  • Positioned for mid-market and enterprise organizations
Our verdict

AdNow is a self-service advertising platform for advertisers promoting products, services, content, blogs or videos, as well as publishers. Its focus is buying website traffic through native ads, with banner and hybrid formats also…

Read the review →

Bidtellect is a cloud platform for programmatic native advertising, built for advertisers, agencies and publishers running managed or self-service digital advertising programs. It supports campaign management and native ad inventory buying…

Read the review →
  1. AdNowNative Advertising Software 8.5Pricing on request
  2. BidtellectNative Advertising Software 8.2Pricing on request

Strengths and trade-offs

  • AdNow — where it wins

    • Targets by country, region and city, plus device and browser attributes
    • Automatically optimizes campaigns for CTR or eCPC
    • Offers OpenRTB, XML, API and JavaScript-tag integrations

    Where it doesn't

    • Pricing is handled through sales rather than a standard rate card
    • Campaigns are limited to native, banner and hybrid ad formats
    • Advertisers are directed to a separate AdNow.One platform

  • Bidtellect — where it wins

    • Buys native ad inventory across publisher sites
    • Combines audience targeting with campaign management
    • Measures campaign performance for advertisers and agencies

    Where it doesn't

    • Pricing is contact-sales rather than a published self-serve model
    • Its focus is native advertising, not general campaign buying
    • Positioned for mid-market and enterprise organizations
  • AdNow8.5/10 · Pricing on request

    A self-serve ad network for native, banner and hybrid campaigns with detailed targeting.

    Visit AdNowFull verdict →
  • Bidtellect8.2/10 · Pricing on request

    A focused platform for agencies and advertisers buying native ads across publisher inventory.

    Visit BidtellectFull verdict →

More comparisons

All native advertising software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update