Suggestions appear as you type. Use the up and down arrows to choose one and Enter to open it.

This page's audience our own tag's counts — open to see them
–Visits
–Page views
–Clicks to vendors
–Time on page
–Reading now
Clicks to vendors, by tool
  • –
Top countries
  • –
Devices
  • –

– · visits, page views and clicks counted by our own tag, which counts more than our checked analytics; every figure rounded down · how we count

Head-to-head · Native Advertising Software

AdNow vs StackAdapt

  • Updated Oct 2026
  • Both researched from official sources
  • 3 checks side by side
Higher score AdNow #4 in Native Advertising Software 8.5/10 Pricing on request ✓ 2 of 2 features Visit AdNow
StackAdapt #7 in Native Advertising Software 7.9/10 Pricing on request ✓ 1 of 2 features Visit StackAdapt

AdNow leads on 0 checks, StackAdapt on 0, and 3 are even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAdNow · 8.5/10
  • Most featuresAdNow · 2 of 2

AdNow scores higher on our rubric for native advertising software: 8.5 against 7.9 out of 10; our editors rank them #4 and #7.

AdNow is the better fit for self-serve buyers focused on native campaigns. StackAdapt is the better fit for teams running native alongside other programmatic channels.

  • AdNow fits best

    Self-serve buyers focused on native campaigns

  • StackAdapt fits best

    Teams running native alongside other programmatic channels

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature AdNow 8.5/10 Visit ↗ StackAdapt 7.9/10 Visit ↗
At a glance
Editor score 8.5 7.9
Ranking #4 in Native Advertising Software #7 in Native Advertising Software
Best for Self-serve buyers focused on native campaigns Teams running native alongside other programmatic channels
Pricing model Paid Paid
Starting price Pricing on request Pricing on request
Free plan Not checked yet —
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Integrations 4 integrations 14 integrations
Built for Small business, Mid-market, Enterprise Mid-market, Enterprise
Features AdNow 2/2 · StackAdapt 1/2
Automated optimization ✓ (best) Not checked yet
Conversion tracking ✓ ✓
Specs
Minimum campaign spend Pricing on request Pricing on request
Publisher reach Global Not checked yet
Targeting options geography (country, region, city), device, carrier, connection, operating system, browser, custom parameters Not checked yet
Native ad formats native ads, banners, hybrid ads Not checked yet
Our review
Pros
  • Targets by country, region and city, plus device and browser attributes
  • Automatically optimizes campaigns for CTR or eCPC
  • Offers OpenRTB, XML, API and JavaScript-tag integrations
  • Activates campaigns across native, CTV, display, video, audio and more
  • Combines audience targeting with AI bid optimization and budget allocation
  • Connects conversion tracking with cross-channel attribution
Cons
  • Pricing is handled through sales rather than a standard rate card
  • Campaigns are limited to native, banner and hybrid ad formats
  • Advertisers are directed to a separate AdNow.One platform
  • Native is one channel among many, not the platform's sole focus
  • Pricing is usage-based; campaign minimums may apply
  • Pricing requires contacting sales rather than choosing a fixed-price plan
Our verdict

AdNow is a self-service advertising platform for advertisers promoting products, services, content, blogs or videos, as well as publishers. Its focus is buying website traffic through native ads, with banner and hybrid formats also…

Read the review →

StackAdapt is a cloud-based demand-side advertising platform for brands, agencies and marketing teams running programmatic campaigns. Native advertising is one option within a broader mix that includes CTV, DOOH, display, video, audio,…

Read the review →
  1. AdNowNative Advertising Software 8.5Pricing on request
  2. StackAdaptNative Advertising Software 7.9Pricing on request

Strengths and trade-offs

  • AdNow — where it wins

    • Targets by country, region and city, plus device and browser attributes
    • Automatically optimizes campaigns for CTR or eCPC
    • Offers OpenRTB, XML, API and JavaScript-tag integrations

    Where it doesn't

    • Pricing is handled through sales rather than a standard rate card
    • Campaigns are limited to native, banner and hybrid ad formats
    • Advertisers are directed to a separate AdNow.One platform

  • StackAdapt — where it wins

    • Activates campaigns across native, CTV, display, video, audio and more
    • Combines audience targeting with AI bid optimization and budget allocation
    • Connects conversion tracking with cross-channel attribution

    Where it doesn't

    • Native is one channel among many, not the platform's sole focus
    • Pricing is usage-based; campaign minimums may apply
    • Pricing requires contacting sales rather than choosing a fixed-price plan
  • AdNow8.5/10 · Pricing on request

    A self-serve ad network for native, banner and hybrid campaigns with detailed targeting.

    Visit AdNowFull verdict →
  • StackAdapt7.9/10 · Pricing on request

    A broad programmatic platform for teams activating native alongside other channels.

    Visit StackAdaptFull verdict →

More comparisons

All native advertising software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update