Microsoft Advertising
Microsoft Advertising: A multi-channel ad platform with audience targeting, conversion tracking and automated bidding. Ranked #16 of 22 in Ad Tech Software by our editors (7.5/10); pricing: Free plan; best for advertisers running search, display or shopping campaigns.
At a glance
- Editor score7.5 / 10
- PricingFree plan
- Best forAdvertisers running search, display or shopping campaigns
- Free planYes
- Paid fromFree
- Platform focusMulti-channel
- Facts checked24 Sep 2026
Where it wins
- Supports search, display, native, video, CTV and shopping campaigns
- Tracks conversions with Universal Event Tracking and conversion goals
- Automates bidding and budget pacing while retaining budget controls
Where it doesn't
- Campaign spend varies by campaign and bidding model
- Campaigns focus on Microsoft's advertising network
- No fixed software subscription price is published
Our verdict on Microsoft Advertising
Microsoft Advertising gives businesses a way to promote products and services across Microsoft’s advertising network. Advertisers can run search, display and native audience, shopping, video, and Connected TV campaigns, making it relevant for teams that want several ad formats in one platform. It suits advertisers working toward leads, sales, or other conversions, from small businesses to enterprise teams. The service is available on the web and through an API.
Measurement and campaign controls are central to the offering. Audience targeting and remarketing lists help advertisers reach selected audiences, while Universal Event Tracking and conversion goals support measurement against business outcomes. Automated bidding and budget pacing can manage campaign delivery; advertisers can also set campaign budgets, bid limits, and performance targets. Performance Max is also described as helping manage bids and delivery. These capabilities make the platform a fit for advertisers who want automation without giving up budget and target controls.
Costs are tied to campaign budgets and bidding or pricing methods, rather than a fixed software subscription. That means advertisers should plan around campaign spend, which depends on the campaign and bidding model, rather than a recurring platform fee. Google Ads, Meta, and Pinterest are listed as integrations, and chat is a support channel. Microsoft Advertising is a sensible option for teams seeking multiple ad formats, targeting, and conversion measurement with campaign-level control. Advertisers who need a fixed software subscription price or whose campaigns do not fit Microsoft's network should consider alternatives.
Your product? Our editors can test Microsoft Advertising in depth and publish a review, labelled as paid · from $149/mo →
Microsoft Advertising pricing
Microsoft Advertising fact sheet
| Free plan | Yes |
|---|---|
| Paid from | Free |
| Platform focus | Multi-channel |
| Ad formats | Mixed |
| Audience targeting | Yes |
| Campaign automation | Yes |
| Conversion tracking | Yes |
| Billing model | Usage-based |
| Deployment | Cloud |
| Platforms | Web |
| Support | Live chat |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 3 integrations: Google Ads, Meta, Pinterest |
| Pricing | Free plan |
| Website | ads.microsoft.com |
| Facts checked | 24 Sep 2026 |
Microsoft Advertising integrations
Microsoft Advertising lists 3 integrations on its own site.
- Google Ads
- Meta
Alternatives to Microsoft Advertising
- QuantcastBroad omnichannel ad buying with audience intelligence, measurement, and APIs.9.2
- AdjustMobile attribution and revenue measurement with broad integrations; pricing is sales-led.8.8
- AppsFlyer OneLinkA focused toolkit for app links, deferred routing, QR codes and journey measurement.8.7
See all Microsoft Advertising alternatives →
Also Ranked In
Microsoft Advertising is ranked in 6 of our directories.
Used Microsoft Advertising? Be the first to review it
The editor score above is our own research. What this page doesn't have yet is a reader's view — what you used Microsoft Advertising for, what worked and what didn't. No stars are seeded and no review is paid for; an editor reads every one before it appears.
Write a reviewTwo minutes · verified accounts only · read by an editor before it appears
Featured on iTechGuides
Microsoft Advertising is listed in our Ad Tech Software directory. Add the badge to your site — it links back to this page.
<a href="https://www.itechguides.com/products/microsoft-advertising/"><img src="https://www.itechguides.com/best/badge/microsoft-advertising.svg" alt="Featured on iTechGuides" width="230" height="46"></a>
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update