The Best Lead Scoring Software in 2026
We researched lead scoring software through official websites, including pricing pages, plan tables, and product documentation. Products are ranked by their core scoring capabilities, value for money, and verified features for prioritizing leads and opportunities.
Our top picks
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Top ranked
Draup#1 of 239.4/10A configurable predictive scoring platform for ranking and routing target accounts.
Pricing on request
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Runner-up
Leadspace#2 of 239.3/10A broad B2B scoring and activation platform for enterprise revenue teams.
Pricing on request
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Top-ranked free plan
UserMotion#9 of 238.6/10A focused scoring and signal platform with a useful free entry tier.
Free plan · 14-day trial
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
The full ranking 23 tools, best first
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Best forTeams needing customizable predictive account scoring
A configurable predictive scoring platform for ranking and routing target accounts.
- Account scoring
- Predictive scoring
- API access
9.4/10★★★★★Visit Draup -
Best forEnterprise teams scoring leads and buying groups
A broad B2B scoring and activation platform for enterprise revenue teams.
9.3/10★★★★★Visit Leadspace -
Best forB2B teams prioritizing accounts with intent data
Predictive account scoring with intent, technographics, enrichment, and sales integrations.
- API access
9.2/10★★★★★Visit 6sense -
Best forB2B revenue teams needing scored buyer intelligence
A broad B2B intelligence platform for prioritizing accounts, contacts, and opportunities.
- API access
9.1/10★★★★★Visit Demandbase -
Best forTeams combining technographics and intent scoring
AI-assisted scoring that combines technographics, intent, and account intelligence.
- API access
9.0/10★★★★☆Visit HG Insights -
Best forEnterprise GTM teams needing scored buying signals
A broad signal, scoring, enrichment, and activation platform for enterprise GTM teams.
8.9/10★★★★☆Visit Common Room -
Best forTeams wanting evidence-backed account prioritization
Predictive account scoring that connects evidence, stakeholders, and next actions.
- Account scoring
- Predictive scoring
8.8/10★★★★☆Visit Revic -
Best forSMB teams wanting affordable account scoring
A broad account-scoring platform for SMB teams that need affordable B2B intelligence.
8.7/10★★★★☆Visit Factors.ai -
Best forTeams wanting free predictive lead and account scoring
A focused scoring and signal platform with a useful free entry tier.
- Account scoring
- Predictive scoring
- API access
8.6/10★★★★☆Visit UserMotion -
Best forTeams scoring website visitors and inbound leads
A focused lead-scoring platform for turning visitor intent into sales actions.
8.5/10★★★★☆Visit Knock2 -
Best forSalesforce teams needing rule and predictive scoring
Rule-driven and predictive scoring for Salesforce-centered revenue teams.
8.4/10★★★★☆Visit SalesWings -
Best forTeams needing validated predictive lead routing
Predictive scoring, validation, routing, and CRM synchronization for lead-intensive teams.
- Predictive scoring
- API access
8.2/10★★★★☆Visit LeadScorz -
Best forSmall teams wanting explainable AI qualification
Explainable AI scoring, enrichment, CRM sync, and sales actions for inbound leads.
8.1/10★★★★☆Visit QuickOn -
Best forBudget-conscious teams scoring tracked leads
A broad lead-scoring and tracking platform with a free entry point and €99 paid plans.
8.0/10★★★★☆Visit LeadBoxer -
Best forTeams wanting free AI scoring plus GTM automation
Free AI scoring with prospect discovery, signal routing, and GTM automation.
7.9/10★★★★☆Visit FlashGTM -
Best forTeams scoring leads from website behavior
Lead scoring with visitor identification, enrichment, alerts, and CRM synchronization.
7.8/10★★★★☆Visit Salespanel -
Best forTeams training predictive scores on CRM history
A focused predictive scoring service for teams with substantial CRM history.
- Predictive scoring
7.7/10★★★★☆Visit LeadScoring.ai -
Best forTeams with historical deal data and CSV workflows
A focused predictive scoring tool for teams with historical deal data and CSV workflows.
- Predictive scoring
- API access
7.6/10★★★★☆Visit Lucida -
Best forData teams building custom predictive workflows
A flexible predictive platform for teams building custom lead-scoring workflows.
- API access
7.5/10★★★★☆Visit Pecan AI -
Best forEnterprise ABM teams prioritizing target accounts
A broad ABM platform for enterprise teams that prioritize accounts, intent, and campaign execution.
7.4/10★★★★☆Visit Propensity -
Best forTeams scoring visitors for advertising optimization
Predictive scoring and advertising activation for high-value marketing programs.
- Predictive scoring
- API access
7.3/10★★★★☆Visit Tomi.ai -
Best forLinkedIn-focused teams scoring engaged prospects
A focused LinkedIn lead-scoring tool with enrichment, custom rubrics, and routing.
- Predictive scoring
- API access
7.2/10★★★★☆Visit LeadBase -
Best forTeams needing inexpensive deterministic API scoring
A focused, rule-based API for affordable 0–100 lead scoring and routing.
- API access
7.1/10★★★★☆Visit LeadFlags
No tools match those filters.
Compare at a glance
| # | Tool | Free plan | Paid from | Score |
|---|---|---|---|---|
| 1 | Draup | 9.4 | ||
| 2 | Leadspace | 9.3 | ||
| 3 | 6sense | No | 9.2 | |
| 4 | Demandbase | 9.1 | ||
| 5 | HG Insights | No | 9.0 | |
| 6 | Common Room | No | $2,500/mo | 8.9 |
| 7 | Revic | 8.8 | ||
| 8 | Factors.ai | No | $199/mo | 8.7 |
| 9 | UserMotion | Yes | $199/mo | 8.6 |
| 10 | Knock2 | No | $199/mo | 8.5 |
| 11 | SalesWings | No | $599/mo | 8.4 |
| 12 | LeadScorz | No | 8.2 | |
| 13 | QuickOn | Yes | $49/mo | 8.1 |
| 14 | LeadBoxer | Yes | €99/mo | 8.0 |
| 15 | FlashGTM | Yes | 7.9 | |
| 16 | Salespanel | No | $99/mo | 7.8 |
| 17 | LeadScoring.ai | No | 7.7 | |
| 18 | Lucida | No | 7.6 | |
| 19 | Pecan AI | 7.5 | ||
| 20 | Propensity | No | $2,000/mo | 7.4 |
| 21 | Tomi.ai | No | $3,000/mo | 7.3 |
| 22 | LeadBase | No | 7.2 | |
| 23 | LeadFlags | No | €39/mo | 7.1 |
Head-to-head All 20 comparisons →
- Draup vs Leadspace
- Draup vs 6sense
- Draup vs Demandbase
- Draup vs HG Insights
- Draup vs Common Room
- Draup vs Revic
- Draup vs Factors.ai
- Leadspace vs Common Room
- Leadspace vs Revic
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How we rank lead scoring software
Every tool on this page was researched by iTechGuides Editors from its official website — pricing pages, plan tables and product documentation. We rank on how well each one does this category's core job, what the free or entry plan includes, and where it falls short. Where we have enough verified facts, the score out of 10 is a rubric — job fit, value and how much we could verify — shown with its breakdown on every tool's page; a tool we have not verified enough to score yet shows its rank without a number. Scores are re-checked when a product changes its plans. Read the full editorial policy, or submit a tool we missed.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update