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Head-to-head · Lead Scoring Software

Draup vs Demandbase

  • Updated Oct 2026
  • Both researched from official sources
  • 3 checks side by side
Higher score Draup #1 in Lead Scoring Software 9.4/10 Pricing on request ✓ 3 of 3 features Visit Draup
Demandbase #4 in Lead Scoring Software 9.1/10 Pricing on request ✓ 1 of 3 features Visit Demandbase

Draup leads on 0 checks, Demandbase on 0, and 3 are even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreDraup · 9.4/10
  • Most featuresDraup · 3 of 3

Draup scores higher on our rubric for lead scoring software: 9.4 against 9.1 out of 10; our editors rank them #1 and #4.

Draup is the better fit for teams needing customizable predictive account scoring. Demandbase is the better fit for B2B revenue teams needing scored buyer intelligence.

  • Draup fits best

    Teams needing customizable predictive account scoring

  • Demandbase fits best

    B2B revenue teams needing scored buyer intelligence

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Draup 9.4/10 Visit ↗ Demandbase 9.1/10 Visit ↗
At a glance
Editor score 9.4 9.1
Ranking #1 in Lead Scoring Software #4 in Lead Scoring Software
Best for Teams needing customizable predictive account scoring B2B revenue teams needing scored buyer intelligence
Pricing model Paid Paid
Starting price Pricing on request Pricing on request
Free plan Not checked yet Not checked yet
Free trial — —
Deployment Cloud Cloud, Browser extension
Platforms Web Web, Chrome extension
Support Email Email, Tickets, Community, Docs
Compliance SOC 2, ISO 27001, GDPR, SSO/SAML SOC 2, ISO 27001
Built for Enterprise Mid-market, Enterprise
Features Draup 3/3 · Demandbase 1/3
Predictive scoring ✓ (best) Not checked yet
Account scoring ✓ (best) Not checked yet
API access ✓ ✓
Specs
Scoring approach Predictive Not checked yet
Data inputs firmographics, ICP fit, geographic footprint, R&D locations, IT workforce density, business priorities, technology stack changes, outsourcing activity, real-time events, investment opportunities, executive movements, renewals, buyer-organization coverage, first-party usage, win/loss data, campaign engagement, partner telemetry Not checked yet
Lead limit Not checked yet Not checked yet
Our review
Pros
  • Explainable scores include reason codes and talk tracks
  • Custom weights, thresholds, decay windows, and tie-breakers
  • Seven CRM integrations plus APIs and scheduled data feeds
  • Combines intent, buying-group, technographic, and contact intelligence
  • Supports CRM and sales-tool synchronization across major platforms
  • Offers REST APIs for company and contact search, enrichment, and matching
Cons
  • Pricing is handled through sales discussions
  • Focuses on account scoring rather than individual-lead scoring
  • May be more capability than smaller teams need
  • Custom pricing makes plan-by-plan comparison difficult
  • Its broad go-to-market scope may exceed simple lead-scoring needs
  • Requires contact sales rather than offering a free plan
Our verdict

Draup is a sales intelligence platform for enterprise revenue teams that need to prioritize target accounts. It ranks accounts by fit, intent, timing, and reachability, using inputs such as firmographics, ICP fit, geographic footprint,…

Read the review →

Demandbase is a B2B go-to-market platform for sales, marketing, advertising, and revenue teams that need more context than a basic lead score. It combines a 200-million-company database with contact search, validated business email,…

Read the review →
  1. DraupLead Scoring Software 9.4Pricing on request
  2. DemandbaseLead Scoring Software 9.1Pricing on request

Strengths and trade-offs

  • Draup — where it wins

    • Explainable scores include reason codes and talk tracks
    • Custom weights, thresholds, decay windows, and tie-breakers
    • Seven CRM integrations plus APIs and scheduled data feeds

    Where it doesn't

    • Pricing is handled through sales discussions
    • Focuses on account scoring rather than individual-lead scoring
    • May be more capability than smaller teams need

  • Demandbase — where it wins

    • Combines intent, buying-group, technographic, and contact intelligence
    • Supports CRM and sales-tool synchronization across major platforms
    • Offers REST APIs for company and contact search, enrichment, and matching

    Where it doesn't

    • Custom pricing makes plan-by-plan comparison difficult
    • Its broad go-to-market scope may exceed simple lead-scoring needs
    • Requires contact sales rather than offering a free plan
  • Draup9.4/10 · Pricing on request

    A configurable predictive scoring platform for ranking and routing target accounts.

    Visit DraupFull verdict →
  • Demandbase9.1/10 · Pricing on request

    A broad B2B intelligence platform for prioritizing accounts, contacts, and opportunities.

    Visit DemandbaseFull verdict →

More comparisons

All lead scoring software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update