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Head-to-head · Lead Scoring Software

Draup vs Factors.ai

  • Updated Oct 2026
  • Both researched from official sources
  • 4 checks side by side
Higher score Draup #1 in Lead Scoring Software 9.4/10 Pricing on request ✓ 3 of 3 features Visit Draup
Factors.ai #8 in Lead Scoring Software 8.7/10 14-day trial Free trial✓ 0 of 3 features Visit Factors.ai

Draup leads on 0 checks, Factors.ai on 0, and 4 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreDraup · 9.4/10
  • Free trialonly Factors.ai
  • Most featuresDraup · 3 of 3

Draup scores higher on our rubric for lead scoring software: 9.4 against 8.7 out of 10; our editors rank them #1 and #8.

Draup is the better fit for teams needing customizable predictive account scoring. Factors.ai is the better fit for SMB teams wanting affordable account scoring.

  • Draup fits best

    Teams needing customizable predictive account scoring

  • Factors.ai fits best

    SMB teams wanting affordable account scoring

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Draup 9.4/10 Visit ↗ Factors.ai 8.7/10 Visit ↗
At a glance
Editor score 9.4 8.7
Ranking #1 in Lead Scoring Software #8 in Lead Scoring Software
Best for Teams needing customizable predictive account scoring SMB teams wanting affordable account scoring
Pricing model Paid Paid
Starting price Pricing on request $199/mo
Free plan Not checked yet —
Free trial — 14 days
Deployment Cloud Cloud
Platforms Web Web
Support Email Email, Docs, Tickets, Live chat
Compliance SOC 2, ISO 27001, GDPR, SSO/SAML SOC 2, ISO 27001, GDPR
Integrations 33+ integrations 17 integrations
Built for Enterprise Small business, Mid-market, Enterprise
Features Draup 3/3 · Factors.ai 0/3
Predictive scoring ✓ (best) Not checked yet
Account scoring ✓ (best) Not checked yet
API access ✓ (best) Not checked yet
Specs
Scoring approach Predictive Not checked yet
Data inputs firmographics, ICP fit, geographic footprint, R&D locations, IT workforce density, business priorities, technology stack changes, outsourcing activity, real-time events, investment opportunities, executive movements, renewals, buyer-organization coverage, first-party usage, win/loss data, campaign engagement, partner telemetry Not checked yet
Lead limit Not checked yet Not checked yet
Our review
Pros
  • Explainable scores include reason codes and talk tracks
  • Custom weights, thresholds, decay windows, and tie-breakers
  • Seven CRM integrations plus APIs and scheduled data feeds
  • Identifies companies from anonymous website traffic
  • Combines custom and predictive account scoring with intent signals
  • Connects CRM, advertising, review, and workflow tools
Cons
  • Pricing is handled through sales discussions
  • Focuses on account scoring rather than individual-lead scoring
  • May be more capability than smaller teams need
  • No free plan is available
  • Predictive scoring is limited to the Enterprise plan
  • Higher tiers typically require annual contracts
Our verdict

Draup is a sales intelligence platform for enterprise revenue teams that need to prioritize target accounts. It ranks accounts by fit, intent, timing, and reachability, using inputs such as firmographics, ICP fit, geographic footprint,…

Read the review →

Factors.ai is a B2B demand-generation and account-intelligence platform for marketing and sales teams. It identifies companies visiting a website, organizes accounts using firmographic and behavioral signals, and supports account-level…

Read the review →
  1. DraupLead Scoring Software 9.4Pricing on request
  2. Factors.aiLead Scoring Software 8.714-day trial

Strengths and trade-offs

  • Draup — where it wins

    • Explainable scores include reason codes and talk tracks
    • Custom weights, thresholds, decay windows, and tie-breakers
    • Seven CRM integrations plus APIs and scheduled data feeds

    Where it doesn't

    • Pricing is handled through sales discussions
    • Focuses on account scoring rather than individual-lead scoring
    • May be more capability than smaller teams need

  • Factors.ai — where it wins

    • Identifies companies from anonymous website traffic
    • Combines custom and predictive account scoring with intent signals
    • Connects CRM, advertising, review, and workflow tools

    Where it doesn't

    • No free plan is available
    • Predictive scoring is limited to the Enterprise plan
    • Higher tiers typically require annual contracts
  • Draup9.4/10 · Pricing on request

    A configurable predictive scoring platform for ranking and routing target accounts.

    Visit DraupFull verdict →
  • Factors.ai8.7/10 · 14-day trial

    A broad account-scoring platform for SMB teams that need affordable B2B intelligence.

    Visit Factors.aiFull verdict →

More comparisons

All lead scoring software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update