Draup
Draup: A configurable predictive scoring platform for ranking and routing target accounts. Ranked #1 of 23 in Lead Scoring Software by our editors (9.4/10); pricing: Pricing on request; best for teams needing customizable predictive account scoring.
At a glance
- Editor score9.4 / 10
- PricingPricing on request
- Best forTeams needing customizable predictive account scoring
- Predictive scoringYes
- Facts checked20 Sep 2026
Where it wins
- Explainable scores include reason codes and talk tracks
- Custom weights, thresholds, decay windows, and tie-breakers
- Seven CRM integrations plus APIs and scheduled data feeds
Where it doesn't
- Pricing is handled through sales discussions
- Focuses on account scoring rather than individual-lead scoring
- May be more capability than smaller teams need
Our verdict on Draup
Draup is a sales intelligence platform for enterprise revenue teams that need to prioritize target accounts. It ranks accounts by fit, intent, timing, and reachability, using inputs such as firmographics, ICP fit, geographic footprint, technology changes, executive movements, renewals, buyer coverage, first-party usage, win/loss data, and campaign engagement. The platform also supports propensity-to-buy scoring, buying-committee mapping, top-N account lists, and AI sales agents for prospecting, territory planning, and pursuit workflows.
Scoring controls are a central strength. Teams can configure scoring weights, thresholds, decay windows, and tie-breakers, then review explainable scores with reason codes and talk tracks. Account lists can be organized by region, product, or vertical. CRM delivery includes scores, reason codes, and next-best actions, while real-time APIs and scheduled data feeds support additional workflows. Draup integrates with Salesforce, HubSpot, Marketo, Microsoft Dynamics CRM, Zoho CRM, Pipedrive, and Freshsales, giving it a broad fit across common revenue systems.
The pricing model is contact sales, with pricing based on seats and coverage rather than a published self-serve plan structure. That approach suits organizations evaluating account coverage and configurable scoring requirements, but it gives smaller teams less immediate pricing visibility. Draup is a strong choice for revenue teams that rank accounts across complex territories and want explanations behind prioritization. Organizations seeking conventional individual-lead scoring, simple point-based rules, or a lightweight self-serve tool should consider a narrower alternative.
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Draup pricing
Draup fact sheet
| Free plan | Not verified |
|---|---|
| Paid from | Not verified |
| Predictive scoring | Yes |
| Account scoring | Yes |
| Scoring approach | Predictive |
| Data inputs | firmographics, ICP fit, geographic footprint, R&D locations, IT workforce density, business priorities, technology stack changes, outsourcing activity, real-time events, investment opportunities, executive movements, renewals, buyer-organization coverage, first-party usage, win/loss data, campaign engagement, partner telemetry |
| Lead limit | Not verified |
| API access | Yes |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | SOC 2, ISO 27001, GDPR, SSO/SAML |
| Support | |
| Built for | Enterprise (editorial estimate) |
| Integrations | 33+ integrations: Salesforce, HubSpot, Marketo, Microsoft Dynamics CRM, Zoho CRM, Pipedrive … See all → |
| Pricing | Pricing on request |
| Website | draup.com |
| Facts checked | 20 Sep 2026 |
Draup integrations
Draup lists 33+ integrations on its own site — the 7 named here are the ones its pages call out.
- Salesforce
- HubSpot
- Marketo
- Microsoft Dynamics CRM
- Zoho CRM
- Pipedrive
- Freshsales
Alternatives to Draup
- LeadspaceA broad B2B scoring and activation platform for enterprise revenue teams.9.3
- 6sensePredictive account scoring with intent, technographics, enrichment, and sales integrations.9.2
- DemandbaseA broad B2B intelligence platform for prioritizing accounts, contacts, and opportunities.9.1
Draup vs the competition
- Draup vs Leadspace
- Draup vs 6sense
- Draup vs Demandbase
- Draup vs HG Insights
- Draup vs Common Room
- Draup vs Revic
Compare Draup with any tool side by side →
Also Ranked In
Draup is ranked in 2 of our directories.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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