Best AdNow Alternatives in 2026
The top AdNow alternatives are Sharethrough, Yahoo Native and RevContent: 13 native advertising software our editors would look at instead of AdNow, in our ranking order.
AdNow: A self-serve ad network for native, banner and hybrid campaigns with detailed targeting. Where it falls short: pricing is handled through sales rather than a standard rate card.
Switching from AdNow? For most native advertising software buyers the best AdNow alternative is Sharethrough, built for advertisers buying native inventory through DSPs. Microsoft Advertising has a free plan.
Why People Look for an AdNow Alternative
- Pricing is handled through sales rather than a standard rate card
- Campaigns are limited to native, banner and hybrid ad formats
- Advertisers are directed to a separate AdNow.One platform
Quick Picks by What You Need
- Best overallSharethrough9.2
Advertisers buying native inventory through DSPs
Visit Sharethrough - Best free optionMicrosoft Advertising7.7
Has a free plan
Visit Microsoft Advertising
All 13 AdNow Alternatives, Ranked
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
-
Best forAdvertisers buying native inventory through DSPs
- Better than AdNow:
- Editor score 9.2 vs 8.5
A native-inventory exchange for advertisers activating campaigns through DSPs.
- Automated optimization
- Conversion tracking
9.2/10★★★★★Visit Sharethrough -
Best forAdvertisers seeking Yahoo and partner reach
- Better than AdNow:
- Editor score 9.0 vs 8.5
Manage native campaigns, audience targeting and measurement across Yahoo and partner inventory.
- Automated optimization
- Conversion tracking
9.0/10★★★★☆Visit Yahoo Native -
Best forTeams needing granular native campaign controls
- Better than AdNow:
- Editor score 8.7 vs 8.5
Granular targeting and bidding controls for native campaigns, with conversion tracking.
- Automated optimization
- Conversion tracking
8.7/10★★★★☆Visit RevContent -
Best forAgencies and advertisers buying programmatic native
A focused platform for agencies and advertisers buying native ads across publisher inventory.
8.2/10★★★★☆Visit Bidtellect -
Best forAdvertisers pursuing branding or CPA goals
A global native ad platform for branding and CPA campaigns with AI optimization.
- Automated optimization
8.0/10★★★★☆Visit Native.ad -
Best forTeams running native alongside other programmatic channels
A broad programmatic platform for teams activating native alongside other channels.
- Conversion tracking
7.9/10★★★★☆Visit StackAdapt -
Best forAdvertisers combining native with video and CTV
A cloud ad platform for combining native campaigns with video, display and CTV.
- Automated optimization
- Conversion tracking
7.8/10★★★★☆Contact Teads -
Best forSmall teams adding native to broader ad campaigns
A free, multi-channel ad platform that adds native audience campaigns to broader media buying.
- Conversion tracking
7.7/10★★★★☆Visit site -
Best forAdvertisers testing native among multiple traffic formats
A self-service ad network for native testing with detailed targeting and automated bidding.
- Automated optimization
- Conversion tracking
7.6/10★★★★☆Visit Adsterra -
Best forPerformance marketers buying automated traffic
Automated campaign optimization across native and other traffic formats.
- Automated optimization
- Conversion tracking
7.4/10★★★★☆Visit RichAds -
Best forBuyers focused on push and pop ad traffic
A flexible performance ad network, but its listed inventory is mainly pop, push and interstitial.
- Automated optimization
- Conversion tracking
7.2/10★★★★☆Visit AdMaven -
Best forAdvertisers buying varied performance traffic
A targeting-focused ad network for performance campaigns beyond native formats.
- Automated optimization
- Conversion tracking
7.1/10★★★★☆Visit HilltopAds -
Best forSmall buyers seeking general ad placements
A web-based ad network for campaign management, targeting, reporting, and publisher monetization.
6.8/10★★★☆☆Visit Clickadu
AdNow Alternatives: Common Questions
What is the best alternative to AdNow?
Sharethrough: #1 in our Native Advertising Software ranking, with an editor score of 9.2 out of 10. A native-inventory exchange for advertisers activating campaigns through DSPs.
Is there a free alternative to AdNow?
Yes. Microsoft Advertising has a free plan or a free tier.
Why do people look for AdNow alternatives?
Pricing is handled through sales rather than a standard rate card; Campaigns are limited to native, banner and hybrid ad formats; Advertisers are directed to a separate AdNow.One platform.
How do I switch from AdNow?
Export your data from AdNow (most tools have an export in their settings). Sign up for the alternative; start on its free plan or trial if it has one. Import your export and set up the integrations your team relies on. Run both side by side for a short while, then cancel AdNow.
How to Switch from AdNow
- Export your data from AdNow (most tools have an export in their settings).
- Sign up for the alternative; start on its free plan or trial if it has one.
- Import your export and set up the integrations your team relies on.
- Run both side by side for a short while, then cancel AdNow.
AdNow vs Each Alternative
| # | Tool | Free plan | Paid from | Publisher reach | Targeting options | Automated optimization | Score |
|---|---|---|---|---|---|---|---|
| 4 | AdNow | Global | geography (country, region, city), device, carrier, connection, operating system, browser, custom parameters | Yes | 8.5 | ||
| 1 | Sharethrough | Global | Audience, inventory, exchange, deal, auction type, app, site, placement, and fraud avoidance targeting via DSPs | Yes | 9.2 | ||
| 2 | Yahoo Native | Global | Yes | 9.0 | |||
| 3 | RevContent | No | Global | Country, region, device, operating system, browser, ZIP code, metro area, language | Yes | 8.7 | |
| 4 | Bidtellect | 8.2 | |||||
| 5 | Native.ad | Global | Yes | 8.0 | |||
| 6 | StackAdapt | No | 7.9 | ||||
| 7 | Teads | Global | Audience targeting, contextual targeting, first-party audiences, custom audiences | Yes | 7.8 | ||
| 8 | Microsoft Advertising | Yes | Free | 7.7 | |||
| 9 | Adsterra | No | Global | GEO/city, device format, operating system, browser, language, carrier, day and time, IP and placement targeting | Yes | 7.6 | |
| 10 | RichAds | No | Global | Geography, device, operating system, device model, user activity, connection type, carrier, IP address; Telegram Premium and wallet targeting for Telegram Mini Apps | Yes | 7.4 | |
| 11 | AdMaven | No | Global | Geographic location; operating systems and versions; device types; connection type; mobile carriers and ISPs; zone limitation; day parting; frequency capping; browsers | Yes | 7.2 | |
| 12 | HilltopAds | No | Global | Geo, browser, OS, mobile carrier, connection type, language, IP range, OS version, device brand, ISP, interests, state/province, city, IP+UserAgent, mobile application, keywords | Yes | 7.1 | |
| 13 | Clickadu | Global | 6.8 |
Head-to-Head
- AdNow vs Sharethrough
- AdNow vs Yahoo Native
- AdNow vs RevContent
- AdNow vs Bidtellect
- AdNow vs Native.ad
- AdNow vs StackAdapt
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update