AdNow review
A self-serve ad network for native, banner and hybrid campaigns with detailed targeting.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
AdNow is a self-service advertising platform for advertisers promoting products, services, content, blogs or videos, as well as publishers. Its focus is buying website traffic through native ads, with banner and hybrid formats also available. The network reports reach across 114 countries. Campaign targeting covers country, region and city, along with device, carrier, connection, operating system, browser and custom parameters. That makes it a fit for buyers who want to manage native-focused campaigns themselves and tune delivery by geography or technical attributes; teams seeking a broader set of ad formats should look elsewhere.
Campaigns can be optimized automatically for click-through rate (CTR) or effective cost per click (eCPC), and the platform provides interactive traffic reports and statistics. Conversion tracking is also listed as a capability. These tools suit buyers who want campaign delivery and reporting in the same workflow, with a choice between CTR and eCPC optimization. The targeting depth is useful when country-level selection is too broad, since city-level geotargeting is supported. The platform's core remains traffic acquisition in its stated formats, rather than a general-purpose advertising suite.
For ecosystem fit, AdNow supports OpenRTB and custom XML, API and JavaScript-tag integrations, covering programmatic and network connections. It is available on web and through an API. Pricing is contact-sales; the vendor publishes no standard advertiser rate card, and campaign pricing appears to be bid- or traffic-based. Advertisers are directed to the separate AdNow.One platform. Buyers should consider AdNow if self-service native buying, granular targeting and those integration options match their needs. It is less suitable for teams that need a transparent published rate card or formats beyond native, banner and hybrid ads.
AdNow pros and cons
- Where it wins
- Targets by country, region and city, plus device and browser attributes
- Automatically optimizes campaigns for CTR or eCPC
- Offers OpenRTB, XML, API and JavaScript-tag integrations
- Where it doesn't
- Pricing is handled through sales rather than a standard rate card
- Campaigns are limited to native, banner and hybrid ad formats
- Advertisers are directed to a separate AdNow.One platform
AdNow fact sheet, pricing and score →
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