UrbanGym vs WinChilla

UrbanGym7.7Visit WinChilla6.4Visit

Higher score UrbanGym #4 in Fitness CRM Software 7.7/10 Free plan · 14-day trial Free planFree trial✓ 6 of 6 features Visit UrbanGym

vs

WinChilla #17 in Fitness CRM Software 6.4/10 Paid ✓ 6 of 6 features Visit WinChilla

• UrbanGym fits best

  Gyms wanting a free starting point and operations suite

• WinChilla fits best

  Small businesses wanting broad CRM automation

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Side by side

Feature	UrbanGym 7.7/10 Visit ↗	WinChilla 6.4/10 Visit ↗
At a glance
Editor score	7.7	6.4
Ranking	#4 in Fitness CRM Software	#17 in Fitness CRM Software
Best for	Gyms wanting a free starting point and operations suite	Small businesses wanting broad CRM automation
Pricing model	Free plan + paid	Paid
Starting price	₹14,990/site/yr	$47/mo
Free plan	✓ (best)	—
Free trial	14 days	—
Deployment	Cloud	Cloud, Mobile
Platforms	Web	Web, iOS, Android
Support	Email, Community	Live chat, Docs · 24/7
Integrations	8 integrations	20 integrations
Built for	Small business, Mid-market, Enterprise	Solo, Small business, Mid-market
Features UrbanGym 6/6 · WinChilla 6/6
Lead capture	✓	✓
Follow-up automation	✓	✓
SMS messaging	✓	✓
Email automation	✓	✓
Sales pipeline	✓	✓
Retention automation	✓	✓
Specs
Contact limit	500 contacts	500 contacts
Our review
Pros	Free plan covers member, attendance, payment, and calendar basics Lead pipelines, follow-ups, SMS, renewals, and retention workflows Scale supports multi-location analytics, permissions, and audit trails	Combines pipelines, inbox, bookings, messaging, payments, and automation Supports web, iOS, Android, and API access Connects with calendars, accounting, payments, and social platforms
Cons	Platform access is limited to the web Free features do not include classes, PT management, or advanced analytics Starting paid pricing applies per gym location each month	It is less fitness-specific than a purpose-built fitness CRM No free plan is available Usage-based fees may apply to messaging, AI, and some automations
Our verdict	UrbanGym is a web-based gym management platform for Indian gyms, fitness studios, franchises, and multi-location operators. It brings together member and membership records, billing, dues tracking, attendance, lead capture, sales… Read the review →	WinChilla is an all-in-one CRM and marketing automation platform for gyms, fitness studios, and other small businesses. It brings lead capture forms, landing pages, sales opportunities, a unified conversations inbox, appointment booking,… Read the review →

Strengths and trade-offs

• UrbanGym — where it wins

  • Free plan covers member, attendance, payment, and calendar basics
  • Lead pipelines, follow-ups, SMS, renewals, and retention workflows
  • Scale supports multi-location analytics, permissions, and audit trails

  Where it doesn't

  • Platform access is limited to the web
  • Free features do not include classes, PT management, or advanced analytics
  • Starting paid pricing applies per gym location each month

• WinChilla — where it wins

  • Combines pipelines, inbox, bookings, messaging, payments, and automation
  • Supports web, iOS, Android, and API access
  • Connects with calendars, accounting, payments, and social platforms

  Where it doesn't

  • It is less fitness-specific than a purpose-built fitness CRM
  • No free plan is available
  • Usage-based fees may apply to messaging, AI, and some automations

• UrbanGym7.7/10 · Free plan · 14-day trial

  A broad web-based gym CRM with a free plan and clear upgrade paths for growing operators.

  Visit UrbanGymFull verdict →
• WinChilla6.4/10 · Paid

  A broad CRM suite for small fitness businesses that need automation beyond member management.

  Visit WinChillaFull verdict →