Head-to-head · Website Visitor Identification Software
RB2B vs Visual Visitor
RB2B leads on 2 checks, Visual Visitor on 0, and 1 is even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreRB2B · 7.7/10
- Free planonly RB2B
- Most featuresRB2B · 2 of 5
RB2B scores higher on our rubric for website visitor identification software: 7.7 against 6.9 out of 10; our editors rank them #4 and #7.
RB2B offers free plan; Visual Visitor doesn't. RB2B offers intent signals; Visual Visitor doesn't publish it.
RB2B is the better fit for growth teams wanting free person-level identification. Visual Visitor is the better fit for teams prioritizing person-level identification.
- RB2B fits best
Growth teams wanting free person-level identification
- Visual Visitor fits best
Teams prioritizing person-level identification
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Side by side
| Feature | RB2B 7.7/10 Visit ↗ | Visual Visitor 6.9/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 7.7 | 6.9 |
| Ranking | #4 in Website Visitor Identification Software | #7 in Website Visitor Identification Software |
| Best for | Growth teams wanting free person-level identification | Teams prioritizing person-level identification |
| Pricing model | Free plan + paid | Paid |
| Starting price | $79/mo | Not published |
| Free plan | ✓ (best) | — |
| Free trial | — | — |
| Free trial length | 7 days · no card needed | 14 days · no card needed |
| Deployment | Cloud | Cloud, Browser extension |
| Platforms | Web | Web, Chrome extension |
| Support | Email, Live chat, Docs · 24/7 | Email, Phone, Docs |
| Compliance | SOC 2, GDPR | GDPR |
| Integrations | 50+ integrations | 300+ integrations |
| Built for | Small business, Mid-market, Enterprise | Small business, Mid-market, Enterprise |
| Features RB2B 2/5 · Visual Visitor 1/5 | ||
| Account identification | Not published | Not published |
| Contact enrichment | Not published | Not published |
| Intent signals | ✓ (best) | Not published |
| CRM sync | ✓ | ✓ |
| Sales alerts | Not published | Not published |
| Specs | ||
| Tracked domains | Not published | Not published |
| Our review | ||
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| Cons |
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| Our verdict | RB2B is a web-based visitor-identification and sales-prospecting platform for B2B teams. After a website pixel is installed, it can identify some visitors at the person or company level, with global company-level identification and… Read the review → |
Visual Visitor identifies website visitors at person, employee, and company levels for B2B and B2C sales and marketing teams. Its WebID products provide names, email addresses, company details, contact data, visit history, pages viewed,… Read the review → |
Strengths and trade-offs
RB2B — where it wins
- Free plan includes company identification and Slack notifications
- Intent tagging, visitor filters, and activity history support prioritization
- CRM, Slack, Teams, webhook, and sales-tool integrations are available
Where it doesn't
- Contact-level identification is primarily focused on U.S. traffic
- Starter provides LinkedIn URLs but no email addresses
- Paid plans are resolution-based rather than per-user
Visual Visitor — where it wins
- Identifies visitors at person, employee, and company levels
- Connects visitor data with CRM, marketing, and custom platforms
- Includes behavioral history, privacy controls, and AI-assisted sales features
Where it doesn't
- Pricing requires contacting sales
- No free plan is available
- Its broad feature set may exceed narrow identification needs
- RB2B7.7/10 · Free plan · paid from $79/mo · 7-day trial
A freemium visitor-identification tool with alerts, enrichment, intent signals, and CRM sync.
Visit RB2BFull verdict → - Visual Visitor6.9/10 · Pricing on request · 14-day trial
A person- and company-level visitor identification platform with broad integrations.
Visit Visual VisitorFull verdict →
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All website visitor identification software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026
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