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– · counted by iTechGuides's own first-party analytics, bots removed, every figure rounded down · how we count

Head-to-head · Website Visitor Identification Software

RB2B vs Visual Visitor

  • Updated Sep 2026
  • Both researched from official sources
  • 3 checks side by side
Higher score RB2B #4 in Website Visitor Identification Software 7.7/10 Free plan · paid from $79/mo · 7-day trial Free plan✓ 2 of 5 features Visit RB2B
Visual Visitor #7 in Website Visitor Identification Software 6.9/10 Pricing on request · 14-day trial ✓ 1 of 5 features Visit Visual Visitor

RB2B leads on 2 checks, Visual Visitor on 0, and 1 is even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreRB2B · 7.7/10
  • Free planonly RB2B
  • Most featuresRB2B · 2 of 5

RB2B scores higher on our rubric for website visitor identification software: 7.7 against 6.9 out of 10; our editors rank them #4 and #7.

RB2B offers free plan; Visual Visitor doesn't. RB2B offers intent signals; Visual Visitor doesn't publish it.

RB2B is the better fit for growth teams wanting free person-level identification. Visual Visitor is the better fit for teams prioritizing person-level identification.

  • RB2B fits best

    Growth teams wanting free person-level identification

  • Visual Visitor fits best

    Teams prioritizing person-level identification

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. How we rank.

Side by side

Feature RB2B 7.7/10 Visit ↗ Visual Visitor 6.9/10 Visit ↗
At a glance
Editor score 7.7 6.9
Ranking #4 in Website Visitor Identification Software #7 in Website Visitor Identification Software
Best for Growth teams wanting free person-level identification Teams prioritizing person-level identification
Pricing model Free plan + paid Paid
Starting price $79/mo Not published
Free plan ✓ (best) —
Free trial — —
Free trial length 7 days · no card needed 14 days · no card needed
Deployment Cloud Cloud, Browser extension
Platforms Web Web, Chrome extension
Support Email, Live chat, Docs · 24/7 Email, Phone, Docs
Compliance SOC 2, GDPR GDPR
Integrations 50+ integrations 300+ integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features RB2B 2/5 · Visual Visitor 1/5
Account identification Not published Not published
Contact enrichment Not published Not published
Intent signals ✓ (best) Not published
CRM sync ✓ ✓
Sales alerts Not published Not published
Specs
Tracked domains Not published Not published
Our review
Pros
  • Free plan includes company identification and Slack notifications
  • Intent tagging, visitor filters, and activity history support prioritization
  • CRM, Slack, Teams, webhook, and sales-tool integrations are available
  • Identifies visitors at person, employee, and company levels
  • Connects visitor data with CRM, marketing, and custom platforms
  • Includes behavioral history, privacy controls, and AI-assisted sales features
Cons
  • Contact-level identification is primarily focused on U.S. traffic
  • Starter provides LinkedIn URLs but no email addresses
  • Paid plans are resolution-based rather than per-user
  • Pricing requires contacting sales
  • No free plan is available
  • Its broad feature set may exceed narrow identification needs
Our verdict

RB2B is a web-based visitor-identification and sales-prospecting platform for B2B teams. After a website pixel is installed, it can identify some visitors at the person or company level, with global company-level identification and…

Read the review →

Visual Visitor identifies website visitors at person, employee, and company levels for B2B and B2C sales and marketing teams. Its WebID products provide names, email addresses, company details, contact data, visit history, pages viewed,…

Read the review →
  1. RB2BWebsite Visitor Identification Software 7.7Free plan · paid from $79/mo · 7-day trial
  2. Visual VisitorWebsite Visitor Identification Software 6.9Pricing on request · 14-day trial

Strengths and trade-offs

  • RB2B — where it wins

    • Free plan includes company identification and Slack notifications
    • Intent tagging, visitor filters, and activity history support prioritization
    • CRM, Slack, Teams, webhook, and sales-tool integrations are available

    Where it doesn't

    • Contact-level identification is primarily focused on U.S. traffic
    • Starter provides LinkedIn URLs but no email addresses
    • Paid plans are resolution-based rather than per-user
  • Visual Visitor — where it wins

    • Identifies visitors at person, employee, and company levels
    • Connects visitor data with CRM, marketing, and custom platforms
    • Includes behavioral history, privacy controls, and AI-assisted sales features

    Where it doesn't

    • Pricing requires contacting sales
    • No free plan is available
    • Its broad feature set may exceed narrow identification needs
  • RB2B7.7/10 · Free plan · paid from $79/mo · 7-day trial

    A freemium visitor-identification tool with alerts, enrichment, intent signals, and CRM sync.

    Visit RB2BFull verdict →
  • Visual Visitor6.9/10 · Pricing on request · 14-day trial

    A person- and company-level visitor identification platform with broad integrations.

    Visit Visual VisitorFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update