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– · counted by iTechGuides's own first-party analytics, bots removed, every figure rounded down · how we count

Head-to-head · Website Visitor Identification Software

RB2B vs Salespanel

  • Updated Sep 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score RB2B #4 in Website Visitor Identification Software 7.7/10 Free plan · paid from $79/mo · 7-day trial Free plan✓ 2 of 5 features Visit RB2B
Salespanel #8 in Website Visitor Identification Software 6.9/10 From $99/mo (annual) · 14-day trial ✓ 2 of 5 features Visit Salespanel

RB2B leads on 3 checks, Salespanel on 1, and 1 is even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreRB2B · 7.7/10
  • Lowest starting priceRB2B · $79/mo
  • Free planonly RB2B

RB2B scores higher on our rubric for website visitor identification software: 7.7 against 6.9 out of 10; our editors rank them #4 and #8.

RB2B offers free plan; Salespanel doesn't. RB2B is cheaper to start at $79/mo against $99/mo. Salespanel offers contact enrichment; RB2B doesn't publish it. RB2B offers crm sync; Salespanel doesn't publish it.

RB2B is the better fit for growth teams wanting free person-level identification. Salespanel is the better fit for teams needing attribution and long data retention.

  • RB2B fits best

    Growth teams wanting free person-level identification

  • Salespanel fits best

    Teams needing attribution and long data retention

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. How we rank.

Side by side

Feature RB2B 7.7/10 Visit ↗ Salespanel 6.9/10 Visit ↗
At a glance
Editor score 7.7 6.9
Ranking #4 in Website Visitor Identification Software #8 in Website Visitor Identification Software
Best for Growth teams wanting free person-level identification Teams needing attribution and long data retention
Pricing model Free plan + paid Paid
Starting price $79/mo (best) $99/mo
Free plan ✓ (best) —
Free trial — —
Free trial length 7 days · no card needed 14 days · no card needed
Deployment Cloud Cloud, Browser extension
Platforms Web Web, Chrome extension
Support Email, Live chat, Docs · 24/7 Email, Live chat, Docs
Compliance SOC 2, GDPR GDPR
Integrations 50+ integrations 1,000+ integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features RB2B 2/5 · Salespanel 2/5
Account identification Not published Not published
Contact enrichment Not published ✓ (best)
Intent signals ✓ ✓
CRM sync ✓ (best) Not published
Sales alerts Not published Not published
Specs
Tracked domains Not published Not published
Our review
Pros
  • Free plan includes company identification and Slack notifications
  • Intent tagging, visitor filters, and activity history support prioritization
  • CRM, Slack, Teams, webhook, and sales-tool integrations are available
  • Identifies individual and company visitors with enrichment
  • Connects CRM, alerts, attribution, API, and webhooks
  • Stores website and app journey data for 365 days
Cons
  • Contact-level identification is primarily focused on U.S. traffic
  • Starter provides LinkedIn URLs but no email addresses
  • Paid plans are resolution-based rather than per-user
  • No free plan is available
  • The entry plans require annual billing
  • Custom integrations and SSO start at $499 per month
Our verdict

RB2B is a web-based visitor-identification and sales-prospecting platform for B2B teams. After a website pixel is installed, it can identify some visitors at the person or company level, with global company-level identification and…

Read the review →

Salespanel is a web-based visitor intelligence platform for B2B sales and marketing teams. It tracks website visitors, identifies individuals and visiting companies, enriches lead and account records, and analyzes customer journeys across…

Read the review →
  1. RB2BWebsite Visitor Identification Software 7.7Free plan · paid from $79/mo · 7-day trial
  2. SalespanelWebsite Visitor Identification Software 6.9From $99/mo (annual) · 14-day trial

Strengths and trade-offs

  • RB2B — where it wins

    • Free plan includes company identification and Slack notifications
    • Intent tagging, visitor filters, and activity history support prioritization
    • CRM, Slack, Teams, webhook, and sales-tool integrations are available

    Where it doesn't

    • Contact-level identification is primarily focused on U.S. traffic
    • Starter provides LinkedIn URLs but no email addresses
    • Paid plans are resolution-based rather than per-user
  • Salespanel — where it wins

    • Identifies individual and company visitors with enrichment
    • Connects CRM, alerts, attribution, API, and webhooks
    • Stores website and app journey data for 365 days

    Where it doesn't

    • No free plan is available
    • The entry plans require annual billing
    • Custom integrations and SSO start at $499 per month
  • RB2B7.7/10 · Free plan · paid from $79/mo · 7-day trial

    A freemium visitor-identification tool with alerts, enrichment, intent signals, and CRM sync.

    Visit RB2BFull verdict →
  • Salespanel6.9/10 · From $99/mo (annual) · 14-day trial

    A broad B2B visitor intelligence platform with long retention and a $99 annual-billing entry point.

    Visit SalespanelFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update