RB2B
RB2B: A focused visitor-identification tool for turning website activity into sales alerts. Ranked #36 of 43 in Sales Prospecting Software by our editors (6.0/10); pricing: Free plan · 7-day trial; best for website visitor identification and hot-lead alerts.
At a glance
- Editor score6.0 / 10
- PricingFree plan · 7-day trial
- Best forWebsite visitor identification and hot-lead alerts
- Free planYes
- Paid from$79/mo
- People searchNo
- Facts checked23 Sep 2026
Where it wins
- Identifies website visitors at person and company level
- Flags high-intent activity with Hot Pages and Hot Leads
- Syncs visitor activity with CRMs and sales tools
Where it doesn't
- Contact-level identification is primarily for U.S. traffic
- Starter costs $79/month and does not include email addresses
- Resolution limits vary by plan and start at 150 on Free
Our verdict on RB2B
RB2B is a web-based visitor-identification and sales-prospecting platform for B2B teams. After a website pixel is installed, it can identify some anonymous visitors at the person or company level, with contact-level identification primarily for U.S. traffic and company-level identification available globally. Identified profiles can include names, LinkedIn URLs, business email addresses, company details, and firmographic data. It is a strong fit for teams that want to act on known website interest rather than search broadly for prospects.
Pricing is resolution-based and billed monthly rather than per user. The Free plan costs $0 per month and includes company-level identification, Slack notifications, and 150 monthly resolutions. Starter costs $79 per month, includes basic resolution, LinkedIn URLs sent to Slack and Microsoft Teams, and 300 monthly resolutions, but no email addresses. Pro costs $149 per month and adds business email addresses, CRM and other integrations, and starting at 600 monthly resolutions. Pro+ costs $199 per month and uses premium resolution while retaining business email addresses, CRM and other integrations, and starting at 600 monthly resolutions. A 7-day free trial is also available.
The platform connects with Slack, Microsoft Teams, HubSpot CRM, Salesforce CRM, Clay, Zapier, Webhook, Apollo, and CSV Export. Hot Pages, Hot Leads filtering, pageview history, session activity, URL and domain exclusions, and real-time notifications give sales teams ways to prioritize visitor activity. CRM synchronization can update visitor activity in connected workflows. RB2B suits B2B teams with meaningful website traffic and a need for timely follow-up. Teams seeking a broader prospect-discovery platform, or contact-level identification across a wider global audience, should consider a different category fit.
Your product? Our editors can test RB2B in depth and publish a review, labelled as paid · from $149/mo →
RB2B pricing
RB2B fact sheet
| Free plan | Yes |
|---|---|
| Paid from | $79/mo |
| Company search | No |
| People search | No |
| Intent signals | Yes |
| Phone numbers | No |
| Email finder | Yes |
| CRM sync | Yes |
| Monthly credits | 300 credits/mo |
| Free trial | 7 days · no card needed |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | SOC 2, GDPR |
| Support | Email, Live chat, Docs · 24/7 |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 50+ integrations: Slack, Microsoft Teams, HubSpot, Salesforce, Clay, Zapier … See all → |
| Pricing | Free plan · 7-day trial (source) |
| Website | rb2b.com |
| Facts checked | 23 Sep 2026 |
RB2B integrations
RB2B lists 50+ integrations on its own site — the 8 named here are the ones its pages call out.
- Slack
- Microsoft Teams
- HubSpot
- Salesforce
- Clay
- Zapier
- Webhooks
- Apollo
Alternatives to RB2B
- ApolloApollo brings prospect data, engagement, enrichment, dialing, and AI into one platform.9.4
- 6senseIntent-led prospecting with data, predictive scoring, and buyer-team mapping.9.2
- LeadIQBroad contact coverage, signals, enrichment, and AI messaging at a low annual starting price.9.0
Also Ranked In
RB2B is ranked in 6 of our directories.
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Featured on iTechGuides
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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