RB2B review
A focused visitor-identification tool for turning website activity into sales alerts.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
RB2B is a web-based visitor-identification and sales-prospecting platform for B2B teams. After a website pixel is installed, it can identify some anonymous visitors at the person or company level, with contact-level identification primarily for U.S. traffic and company-level identification available globally. Identified profiles can include names, LinkedIn URLs, business email addresses, company details, and firmographic data. It is a strong fit for teams that want to act on known website interest rather than search broadly for prospects.
Pricing is resolution-based and billed monthly rather than per user. The Free plan costs $0 per month and includes company-level identification, Slack notifications, and 150 monthly resolutions. Starter costs $79 per month, includes basic resolution, LinkedIn URLs sent to Slack and Microsoft Teams, and 300 monthly resolutions, but no email addresses. Pro costs $149 per month and adds business email addresses, CRM and other integrations, and starting at 600 monthly resolutions. Pro+ costs $199 per month and uses premium resolution while retaining business email addresses, CRM and other integrations, and starting at 600 monthly resolutions. A 7-day free trial is also available.
The platform connects with Slack, Microsoft Teams, HubSpot CRM, Salesforce CRM, Clay, Zapier, Webhook, Apollo, and CSV Export. Hot Pages, Hot Leads filtering, pageview history, session activity, URL and domain exclusions, and real-time notifications give sales teams ways to prioritize visitor activity. CRM synchronization can update visitor activity in connected workflows. RB2B suits B2B teams with meaningful website traffic and a need for timely follow-up. Teams seeking a broader prospect-discovery platform, or contact-level identification across a wider global audience, should consider a different category fit.
RB2B pros and cons
- Where it wins
- Identifies website visitors at person and company level
- Flags high-intent activity with Hot Pages and Hot Leads
- Syncs visitor activity with CRMs and sales tools
- Where it doesn't
- Contact-level identification is primarily for U.S. traffic
- Starter costs $79/month and does not include email addresses
- Resolution limits vary by plan and start at 150 on Free
RB2B fact sheet, pricing and score →
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