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– · counted by iTechGuides's own first-party analytics, bots removed, every figure rounded down · how we count

Head-to-head · Website Visitor Identification Software

RB2B vs SalesViewer

  • Updated Sep 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score RB2B #4 in Website Visitor Identification Software 7.7/10 Free plan · paid from $79/mo · 7-day trial Free plan✓ 2 of 5 features Visit RB2B

RB2B leads on 1 check, SalesViewer on 3, and 2 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreRB2B · 7.7/10
  • Free planonly RB2B
  • Most featuresSalesViewer · 5 of 5

RB2B scores higher on our rubric for website visitor identification software: 7.7 against 7.4 out of 10; our editors rank them #4 and #5.

RB2B offers free plan; SalesViewer doesn't. SalesViewer offers account identification; RB2B doesn't publish it. SalesViewer offers contact enrichment; RB2B doesn't publish it. SalesViewer offers sales alerts; RB2B doesn't publish it.

RB2B is the better fit for growth teams wanting free person-level identification. SalesViewer is the better fit for teams needing mobile visitor alerts and analytics.

  • RB2B fits best

    Growth teams wanting free person-level identification

  • SalesViewer fits best

    Teams needing mobile visitor alerts and analytics

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. How we rank.

Side by side

Feature RB2B 7.7/10 Visit ↗ SalesViewer 7.4/10 Visit ↗
At a glance
Editor score 7.7 7.4
Ranking #4 in Website Visitor Identification Software #5 in Website Visitor Identification Software
Best for Growth teams wanting free person-level identification Teams needing mobile visitor alerts and analytics
Pricing model Free plan + paid Paid
Starting price $79/mo Not published
Free plan ✓ (best) —
Free trial — —
Free trial length 7 days · no card needed 14 days
Deployment Cloud Cloud, Mobile
Platforms Web Web, iOS, Android
Support Email, Live chat, Docs · 24/7 Email, Phone, Docs
Compliance SOC 2, GDPR GDPR
Integrations 50+ integrations 9,000+ integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features RB2B 2/5 · SalesViewer 5/5
Account identification Not published ✓ (best)
Contact enrichment Not published ✓ (best)
Intent signals ✓ ✓
CRM sync ✓ ✓
Sales alerts Not published ✓ (best)
Specs
Tracked domains Not published 1 domains
Our review
Pros
  • Free plan includes company identification and Slack notifications
  • Intent tagging, visitor filters, and activity history support prioritization
  • CRM, Slack, Teams, webhook, and sales-tool integrations are available
  • Identifies anonymous visitors and adds company behavior profiles
  • Includes instant alerts with iOS and Android mobile apps
  • Connects with major CRMs, Zapier, Google Ads, and API workflows
Cons
  • Contact-level identification is primarily focused on U.S. traffic
  • Starter provides LinkedIn URLs but no email addresses
  • Paid plans are resolution-based rather than per-user
  • No free plan; access is limited to paid offerings
  • Session recording, scoring, and API access require Premium
  • Tracking is listed for one domain
Our verdict

RB2B is a web-based visitor-identification and sales-prospecting platform for B2B teams. After a website pixel is installed, it can identify some visitors at the person or company level, with global company-level identification and…

Read the review →

SalesViewer helps sales and marketing teams identify companies visiting a website and understand their behavior. It combines company profiles, visitor analytics, intent signals, decision-maker contact data, alerts, reporting, and workflow…

Read the review →
  1. RB2BWebsite Visitor Identification Software 7.7Free plan · paid from $79/mo · 7-day trial
  2. SalesViewerWebsite Visitor Identification Software 7.414-day trial

Strengths and trade-offs

  • RB2B — where it wins

    • Free plan includes company identification and Slack notifications
    • Intent tagging, visitor filters, and activity history support prioritization
    • CRM, Slack, Teams, webhook, and sales-tool integrations are available

    Where it doesn't

    • Contact-level identification is primarily focused on U.S. traffic
    • Starter provides LinkedIn URLs but no email addresses
    • Paid plans are resolution-based rather than per-user
  • SalesViewer — where it wins

    • Identifies anonymous visitors and adds company behavior profiles
    • Includes instant alerts with iOS and Android mobile apps
    • Connects with major CRMs, Zapier, Google Ads, and API workflows

    Where it doesn't

    • No free plan; access is limited to paid offerings
    • Session recording, scoring, and API access require Premium
    • Tracking is listed for one domain
  • RB2B7.7/10 · Free plan · paid from $79/mo · 7-day trial

    A freemium visitor-identification tool with alerts, enrichment, intent signals, and CRM sync.

    Visit RB2BFull verdict →
  • SalesViewer7.4/10 · 14-day trial

    A mature visitor-intelligence platform with mobile alerts, analytics, and CRM integrations.

    Visit SalesViewerFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update