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– · counted by iTechGuides's own first-party analytics, bots removed, every figure rounded down · how we count

Head-to-head · Website Visitor Identification Software

Leadfeeder vs SalesViewer

  • Updated Sep 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Leadfeeder #2 in Website Visitor Identification Software 8.7/10 Free plan · paid from €79/mo (annual) · 14-day trial Free plan✓ 2 of 5 features Visit Leadfeeder
SalesViewer #5 in Website Visitor Identification Software 7.4/10 14-day trial ✓ 5 of 5 features Visit SalesViewer

Leadfeeder leads on 1 check, SalesViewer on 3, and 2 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreLeadfeeder · 8.7/10
  • Free planonly Leadfeeder
  • Most featuresSalesViewer · 5 of 5

Leadfeeder scores higher on our rubric for website visitor identification software: 8.7 against 7.4 out of 10; our editors rank them #2 and #5.

Leadfeeder offers free plan; SalesViewer doesn't. SalesViewer offers account identification; Leadfeeder doesn't publish it. SalesViewer offers contact enrichment; Leadfeeder doesn't publish it. SalesViewer offers sales alerts; Leadfeeder doesn't publish it.

Leadfeeder is the better fit for sales teams needing visitor-to-CRM workflows. SalesViewer is the better fit for teams needing mobile visitor alerts and analytics.

  • Leadfeeder fits best

    Sales teams needing visitor-to-CRM workflows

  • SalesViewer fits best

    Teams needing mobile visitor alerts and analytics

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. How we rank.

Side by side

Feature Leadfeeder 8.7/10 Visit ↗ SalesViewer 7.4/10 Visit ↗
At a glance
Editor score 8.7 7.4
Ranking #2 in Website Visitor Identification Software #5 in Website Visitor Identification Software
Best for Sales teams needing visitor-to-CRM workflows Teams needing mobile visitor alerts and analytics
Pricing model Free plan + paid Paid
Starting price Not published Not published
Free plan ✓ (best) —
Free trial — —
Free trial length 14 days · no card needed 14 days
Deployment Cloud, Browser extension Cloud, Mobile
Platforms Web, Chrome extension Web, iOS, Android
Support Live chat, Email, Docs Email, Phone, Docs
Compliance ISO 27001, GDPR, 2FA GDPR
Integrations 5,000+ integrations 9,000+ integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Leadfeeder 2/5 · SalesViewer 5/5
Account identification Not published ✓ (best)
Contact enrichment Not published ✓ (best)
Intent signals ✓ ✓
CRM sync ✓ ✓
Sales alerts Not published ✓ (best)
Specs
Tracked domains Not published 1 domains
Our review
Pros
  • Identifies visiting companies and surfaces buying-intent signals
  • Combines company, people, email, and phone search
  • Connects with 15 tools, including HubSpot and Salesforce
  • Identifies anonymous visitors and adds company behavior profiles
  • Includes instant alerts with iOS and Android mobile apps
  • Connects with major CRMs, Zapier, Google Ads, and API workflows
Cons
  • Lite limits history to 7 days and 100 identified companies monthly
  • Paid plans start at €79 per month with annual billing
  • Verified contact data and AI prospect lists begin on Activate
  • No free plan; access is limited to paid offerings
  • Session recording, scoring, and API access require Premium
  • Tracking is listed for one domain
Our verdict

Leadfeeder is a B2B lead-generation platform for marketing, sales, and revenue teams. It identifies companies visiting a website, adds account and contact information, and uses intent signals to help teams prioritize prospects. Company…

Read the review →

SalesViewer helps sales and marketing teams identify companies visiting a website and understand their behavior. It combines company profiles, visitor analytics, intent signals, decision-maker contact data, alerts, reporting, and workflow…

Read the review →
  1. LeadfeederWebsite Visitor Identification Software 8.7Free plan · paid from €79/mo (annual) · 14-day trial
  2. SalesViewerWebsite Visitor Identification Software 7.414-day trial

Strengths and trade-offs

  • Leadfeeder — where it wins

    • Identifies visiting companies and surfaces buying-intent signals
    • Combines company, people, email, and phone search
    • Connects with 15 tools, including HubSpot and Salesforce

    Where it doesn't

    • Lite limits history to 7 days and 100 identified companies monthly
    • Paid plans start at €79 per month with annual billing
    • Verified contact data and AI prospect lists begin on Activate

  • SalesViewer — where it wins

    • Identifies anonymous visitors and adds company behavior profiles
    • Includes instant alerts with iOS and Android mobile apps
    • Connects with major CRMs, Zapier, Google Ads, and API workflows

    Where it doesn't

    • No free plan; access is limited to paid offerings
    • Session recording, scoring, and API access require Premium
    • Tracking is listed for one domain
  • Leadfeeder8.7/10 · Free plan · paid from €79/mo (annual) · 14-day trial

    A broad visitor-to-CRM platform with company search, intent signals, enrichment, and workflows.

    Visit LeadfeederFull verdict →
  • SalesViewer7.4/10 · 14-day trial

    A mature visitor-intelligence platform with mobile alerts, analytics, and CRM integrations.

    Visit SalesViewerFull verdict →

More comparisons

All website visitor identification software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update