Suggestions appear as you type. Use the up and down arrows to choose one and Enter to open it.

This page's audience real numbers from our own analytics — open to see them
–Visitors
–Page views
–Clicks to vendors
–Time on page
–Reading now
Clicks to vendors, by tool
  • –
Top countries
  • –
Devices
  • –

– · counted by iTechGuides's own first-party analytics, bots removed, every figure rounded down · how we count

Head-to-head · Website Visitor Identification Software

Leadfeeder vs Visual Visitor

  • Updated Sep 2026
  • Both researched from official sources
  • 3 checks side by side
Higher score Leadfeeder #2 in Website Visitor Identification Software 8.7/10 Free plan · paid from €79/mo (annual) · 14-day trial Free plan✓ 2 of 5 features Visit Leadfeeder
Visual Visitor #7 in Website Visitor Identification Software 6.9/10 Pricing on request · 14-day trial ✓ 1 of 5 features Visit Visual Visitor

Leadfeeder leads on 2 checks, Visual Visitor on 0, and 1 is even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreLeadfeeder · 8.7/10
  • Free planonly Leadfeeder
  • Most featuresLeadfeeder · 2 of 5

Leadfeeder scores higher on our rubric for website visitor identification software: 8.7 against 6.9 out of 10; our editors rank them #2 and #7.

Leadfeeder offers free plan; Visual Visitor doesn't. Leadfeeder offers intent signals; Visual Visitor doesn't publish it.

Leadfeeder is the better fit for sales teams needing visitor-to-CRM workflows. Visual Visitor is the better fit for teams prioritizing person-level identification.

  • Leadfeeder fits best

    Sales teams needing visitor-to-CRM workflows

  • Visual Visitor fits best

    Teams prioritizing person-level identification

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. How we rank.

Side by side

Feature Leadfeeder 8.7/10 Visit ↗ Visual Visitor 6.9/10 Visit ↗
At a glance
Editor score 8.7 6.9
Ranking #2 in Website Visitor Identification Software #7 in Website Visitor Identification Software
Best for Sales teams needing visitor-to-CRM workflows Teams prioritizing person-level identification
Pricing model Free plan + paid Paid
Starting price Not published Not published
Free plan ✓ (best) —
Free trial — —
Free trial length 14 days · no card needed 14 days · no card needed
Deployment Cloud, Browser extension Cloud, Browser extension
Platforms Web, Chrome extension Web, Chrome extension
Support Live chat, Email, Docs Email, Phone, Docs
Compliance ISO 27001, GDPR, 2FA GDPR
Integrations 5,000+ integrations 300+ integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Leadfeeder 2/5 · Visual Visitor 1/5
Account identification Not published Not published
Contact enrichment Not published Not published
Intent signals ✓ (best) Not published
CRM sync ✓ ✓
Sales alerts Not published Not published
Specs
Tracked domains Not published Not published
Our review
Pros
  • Identifies visiting companies and surfaces buying-intent signals
  • Combines company, people, email, and phone search
  • Connects with 15 tools, including HubSpot and Salesforce
  • Identifies visitors at person, employee, and company levels
  • Connects visitor data with CRM, marketing, and custom platforms
  • Includes behavioral history, privacy controls, and AI-assisted sales features
Cons
  • Lite limits history to 7 days and 100 identified companies monthly
  • Paid plans start at €79 per month with annual billing
  • Verified contact data and AI prospect lists begin on Activate
  • Pricing requires contacting sales
  • No free plan is available
  • Its broad feature set may exceed narrow identification needs
Our verdict

Leadfeeder is a B2B lead-generation platform for marketing, sales, and revenue teams. It identifies companies visiting a website, adds account and contact information, and uses intent signals to help teams prioritize prospects. Company…

Read the review →

Visual Visitor identifies website visitors at person, employee, and company levels for B2B and B2C sales and marketing teams. Its WebID products provide names, email addresses, company details, contact data, visit history, pages viewed,…

Read the review →
  1. LeadfeederWebsite Visitor Identification Software 8.7Free plan · paid from €79/mo (annual) · 14-day trial
  2. Visual VisitorWebsite Visitor Identification Software 6.9Pricing on request · 14-day trial

Strengths and trade-offs

  • Leadfeeder — where it wins

    • Identifies visiting companies and surfaces buying-intent signals
    • Combines company, people, email, and phone search
    • Connects with 15 tools, including HubSpot and Salesforce

    Where it doesn't

    • Lite limits history to 7 days and 100 identified companies monthly
    • Paid plans start at €79 per month with annual billing
    • Verified contact data and AI prospect lists begin on Activate

  • Visual Visitor — where it wins

    • Identifies visitors at person, employee, and company levels
    • Connects visitor data with CRM, marketing, and custom platforms
    • Includes behavioral history, privacy controls, and AI-assisted sales features

    Where it doesn't

    • Pricing requires contacting sales
    • No free plan is available
    • Its broad feature set may exceed narrow identification needs
  • Leadfeeder8.7/10 · Free plan · paid from €79/mo (annual) · 14-day trial

    A broad visitor-to-CRM platform with company search, intent signals, enrichment, and workflows.

    Visit LeadfeederFull verdict →
  • Visual Visitor6.9/10 · Pricing on request · 14-day trial

    A person- and company-level visitor identification platform with broad integrations.

    Visit Visual VisitorFull verdict →

More comparisons

All website visitor identification software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update