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Head-to-head · CRM Software

Pipedrive vs Creatio CRM

  • Updated Oct 2026
  • Both researched from official sources
  • 7 checks side by side
Higher score Pipedrive #7 in CRM Software 8.8/10 14-day trial Free trial✓ 5 of 6 features Visit Pipedrive
Creatio CRM #8 in CRM Software 8.7/10 14-day trial Free trial✓ 3 of 6 features Visit Creatio

Pipedrive leads on 0 checks, Creatio CRM on 0, and 7 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scorePipedrive · 8.8/10
  • Free trialboth
  • Most featuresPipedrive · 5 of 6

Pipedrive scores higher on our rubric for crm software: 8.8 against 8.7 out of 10; our editors rank them #7 and #8.

Pipedrive is the better fit for focused sales teams prioritizing pipeline execution. Creatio CRM is the better fit for mid-market and enterprise teams automating customer work.

  • Pipedrive fits best

    Focused sales teams prioritizing pipeline execution

  • Creatio CRM fits best

    Mid-market and enterprise teams automating customer work

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Pipedrive 8.8/10 Visit ↗ Creatio CRM 8.7/10 Visit ↗
At a glance
Editor score 8.8 8.7
Ranking #7 in CRM Software #8 in CRM Software
Best for Focused sales teams prioritizing pipeline execution Mid-market and enterprise teams automating customer work
Pricing model Paid Paid
Starting price — —
Free plan — —
Free trial ✓ ✓
Free trial length 14 days · no card needed 14 days
Deployment Cloud, Mobile Cloud, Mobile
Platforms Web, iOS, Android Web, iOS, Android
Support Email, Live chat, Phone · 24/7 Email, Phone, Community, Docs · 24/7
Compliance SOC 2, ISO 27001, GDPR, 2FA, SSO/SAML SOC 2, ISO 27001, GDPR, HIPAA, SSO/SAML
Integrations 500+ integrations 700+ integrations
Built for Small business, Mid-market Mid-market, Enterprise
Features Pipedrive 5/6 · Creatio CRM 3/6
Visual sales pipeline ✓ (best) Not checked yet
Email sync ✓ (best) Not checked yet
Marketing automation ✓ ✓
AI features ✓ ✓
Mobile app ✓ ✓
Open source Not checked yet Not checked yet
Our review
Pros
  • Customizable visual pipelines keep leads, deals and activities organized.
  • 500+ integrations plus Gmail and Outlook email synchronization.
  • Automation, forecasting and AI tools support repeatable sales workflows.
  • Unifies customer profiles with sales, marketing, and service workflows
  • No-code tools customize workflows and applications
  • Mobile access, AI features, and 700 integrations extend the platform
Cons
  • There is no free plan for teams seeking a no-cost CRM option.
  • Advanced capabilities require higher paid tiers.
  • The product is centered on sales execution rather than broad business operations.
  • There is no free plan
  • CRM products are listed separately from the required Business & AI Studio platform
  • The broad suite may be more than teams focused on one CRM function need
Our verdict

Pipedrive is a web-based sales CRM for small and medium-sized businesses that need a clear view of leads, deals, contacts and activities. Its customizable visual pipelines put sales execution at the center, while reporting, revenue…

Read the review →

Creatio CRM brings customer data, sales, marketing, service, and workflow automation into one configurable platform. It is positioned for midsize organizations and enterprises whose teams need to coordinate work across the customer…

Read the review →
  1. PipedriveCRM Software 8.814-day trial
  2. Creatio CRMCRM Software 8.714-day trial

Strengths and trade-offs

  • Pipedrive — where it wins

    • Customizable visual pipelines keep leads, deals and activities organized.
    • 500+ integrations plus Gmail and Outlook email synchronization.
    • Automation, forecasting and AI tools support repeatable sales workflows.

    Where it doesn't

    • There is no free plan for teams seeking a no-cost CRM option.
    • Advanced capabilities require higher paid tiers.
    • The product is centered on sales execution rather than broad business operations.

  • Creatio CRM — where it wins

    • Unifies customer profiles with sales, marketing, and service workflows
    • No-code tools customize workflows and applications
    • Mobile access, AI features, and 700 integrations extend the platform

    Where it doesn't

    • There is no free plan
    • CRM products are listed separately from the required Business & AI Studio platform
    • The broad suite may be more than teams focused on one CRM function need

More comparisons

All CRM software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update