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Head-to-head · Behavior Analytics

Microsoft Clarity vs Countly

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Microsoft Clarity #4 in Behavior Analytics 9.0/10 Free plan Free plan✓ 0 of 6 features Visit site
Countly #8 in Behavior Analytics 8.6/10 14-day trial Free trial✓ 0 of 6 features Visit Countly

Microsoft Clarity leads on 1 check, Countly on 0, and 0 are even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreMicrosoft Clarity · 9.0/10
  • Free planonly Microsoft Clarity
  • Free trialonly Countly

Microsoft Clarity scores higher on our rubric for behavior analytics: 9.0 against 8.6 out of 10; our editors rank them #4 and #8.

Microsoft Clarity offers free plan; Countly doesn't.

Microsoft Clarity is the better fit for teams wanting free session insights and heatmaps. Countly is the better fit for teams needing self-hosted analytics across device types.

  • Microsoft Clarity fits best

    Teams wanting free session insights and heatmaps

  • Countly fits best

    Teams needing self-hosted analytics across device types

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Microsoft Clarity 9.0/10 Visit ↗ Countly 8.6/10 Visit ↗
At a glance
Editor score 9.0 8.6
Ranking #4 in Behavior Analytics #8 in Behavior Analytics
Best for Teams wanting free session insights and heatmaps Teams needing self-hosted analytics across device types
Pricing model Free Paid
Starting price Free $175/mo
Free plan ✓ (best) —
Free trial — 14 days
Deployment Cloud, Mobile, Browser extension Cloud, Self-hosted
Platforms Web, iOS, Android, Chrome extension Web, Windows, macOS, iOS, Android
Support Email, Docs Docs, Community, Tickets
Compliance GDPR SOC 2, ISO 27001, GDPR, HIPAA
Integrations 1 integrations 10 integrations
Built for Solo, Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Microsoft Clarity 0/6 · Countly 0/6
Session replay Not checked yet Not checked yet
Heatmaps Not checked yet Not checked yet
Funnels Not checked yet Not checked yet
Cohort analysis Not checked yet Not checked yet
Retention analysis Not checked yet Not checked yet
Automatic event capture Not checked yet Not checked yet
Our review
Pros
  • Session recordings pair with click, scroll, area and conversion heatmaps
  • Rage- and dead-click signals plus 40+ filters help segment behavior
  • Mobile app analytics and a Chrome extension extend beyond web projects
  • Collects behavioral data across web, mobile, desktop, and connected devices
  • Analyzes events, funnels, cohorts, retention, revenue, and user profiles
  • Offers managed private cloud or self-hosted Enterprise deployment
Cons
  • Recordings have 30-day standard playback retention
  • Google Analytics is the only listed analytics integration
  • No paid tier is available for teams seeking a paid-plan option
  • Flex starts at $175 per month and uses usage-based pricing
  • Enterprise pricing is not stated on the published plan details
  • Analytics focus may not suit teams seeking session replay
Our verdict

Microsoft Clarity gives website and mobile app teams a free way to examine how people navigate and interact with their products. Its recordings show user journeys, while heatmaps visualize clicks, scrolling, attention, areas and…

Read the review →

Countly is a first-party digital analytics and customer experience platform for organizations that want control over behavioral data. SDKs and APIs collect product and visitor data across web, mobile, desktop, and connected-device…

Read the review →
  1. Microsoft ClarityBehavior Analytics 9.0Free plan
  2. CountlyBehavior Analytics 8.614-day trial

Strengths and trade-offs

  • Microsoft Clarity — where it wins

    • Session recordings pair with click, scroll, area and conversion heatmaps
    • Rage- and dead-click signals plus 40+ filters help segment behavior
    • Mobile app analytics and a Chrome extension extend beyond web projects

    Where it doesn't

    • Recordings have 30-day standard playback retention
    • Google Analytics is the only listed analytics integration
    • No paid tier is available for teams seeking a paid-plan option

  • Countly — where it wins

    • Collects behavioral data across web, mobile, desktop, and connected devices
    • Analyzes events, funnels, cohorts, retention, revenue, and user profiles
    • Offers managed private cloud or self-hosted Enterprise deployment

    Where it doesn't

    • Flex starts at $175 per month and uses usage-based pricing
    • Enterprise pricing is not stated on the published plan details
    • Analytics focus may not suit teams seeking session replay
  • Microsoft Clarity9.0/10 · Free plan

    A free way to review user journeys, heatmaps and interaction signals across web and mobile.

    Visit siteFull verdict →
  • Countly8.6/10 · 14-day trial

    Behavior analytics with flexible deployment and a broad set of product-data tools.

    Visit CountlyFull verdict →

More comparisons

All behavior analytics comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update