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Head-to-head · Behavior Analytics

Microsoft Clarity vs Heap

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Microsoft Clarity #4 in Behavior Analytics 9.0/10 Free plan Free plan✓ 0 of 6 features Visit site
Heap #6 in Behavior Analytics 8.8/10 Free plan Free plan✓ 0 of 6 features Visit Heap

Microsoft Clarity leads on 0 checks, Heap on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreMicrosoft Clarity · 9.0/10
  • Free planboth

Microsoft Clarity scores higher on our rubric for behavior analytics: 9.0 against 8.8 out of 10; our editors rank them #4 and #6.

Microsoft Clarity is the better fit for teams wanting free session insights and heatmaps. Heap is the better fit for teams prioritizing autocapture and cross-platform analysis.

  • Microsoft Clarity fits best

    Teams wanting free session insights and heatmaps

  • Heap fits best

    Teams prioritizing autocapture and cross-platform analysis

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Microsoft Clarity 9.0/10 Visit ↗ Heap 8.8/10 Visit ↗
At a glance
Editor score 9.0 8.8
Ranking #4 in Behavior Analytics #6 in Behavior Analytics
Best for Teams wanting free session insights and heatmaps Teams prioritizing autocapture and cross-platform analysis
Pricing model Free Free plan + paid
Starting price Free —
Free plan ✓ ✓
Free trial — —
Deployment Cloud, Mobile, Browser extension Cloud, Mobile
Platforms Web, iOS, Android, Chrome extension Web, iOS, Android, macOS
Support Email, Docs Email, Community, Docs
Compliance GDPR SOC 2, ISO 27001, GDPR, SSO/SAML
Integrations 1 integrations 14 integrations
Built for Solo, Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Microsoft Clarity 0/6 · Heap 0/6
Session replay Not checked yet Not checked yet
Heatmaps Not checked yet Not checked yet
Funnels Not checked yet Not checked yet
Cohort analysis Not checked yet Not checked yet
Retention analysis Not checked yet Not checked yet
Automatic event capture Not checked yet Not checked yet
Our review
Pros
  • Session recordings pair with click, scroll, area and conversion heatmaps
  • Rage- and dead-click signals plus 40+ filters help segment behavior
  • Mobile app analytics and a Chrome extension extend beyond web projects
  • Automatically captures clicks, pageviews, form submissions, and change events.
  • Analyzes funnels, paths, retention, ecommerce events, and session replays.
  • Free plan includes up to 10k monthly sessions and 6 months of data history.
Cons
  • Recordings have 30-day standard playback retention
  • Google Analytics is the only listed analytics integration
  • No paid tier is available for teams seeking a paid-plan option
  • Free plan limits data history to 6 months.
  • Session Replay is an add-on on Pro.
  • Paid plans do not publish dollar amounts; Pro and Premier use custom session pricing.
Our verdict

Microsoft Clarity gives website and mobile app teams a free way to examine how people navigate and interact with their products. Its recordings show user journeys, while heatmaps visualize clicks, scrolling, attention, areas and…

Read the review →

Heap is a digital insights and product analytics platform for teams that need to understand how customers use websites and applications. Automatic capture records clicks, pageviews, form submissions, and change events, with configurable…

Read the review →
  1. Microsoft ClarityBehavior Analytics 9.0Free plan
  2. HeapBehavior Analytics 8.8Free plan

Strengths and trade-offs

  • Microsoft Clarity — where it wins

    • Session recordings pair with click, scroll, area and conversion heatmaps
    • Rage- and dead-click signals plus 40+ filters help segment behavior
    • Mobile app analytics and a Chrome extension extend beyond web projects

    Where it doesn't

    • Recordings have 30-day standard playback retention
    • Google Analytics is the only listed analytics integration
    • No paid tier is available for teams seeking a paid-plan option

  • Heap — where it wins

    • Automatically captures clicks, pageviews, form submissions, and change events.
    • Analyzes funnels, paths, retention, ecommerce events, and session replays.
    • Free plan includes up to 10k monthly sessions and 6 months of data history.

    Where it doesn't

    • Free plan limits data history to 6 months.
    • Session Replay is an add-on on Pro.
    • Paid plans do not publish dollar amounts; Pro and Premier use custom session pricing.
  • Microsoft Clarity9.0/10 · Free plan

    A free way to review user journeys, heatmaps and interaction signals across web and mobile.

    Visit siteFull verdict →
  • Heap8.8/10 · Free plan

    Heap pairs automatic web and mobile capture with funnels, retention, paths, and replay.

    Visit HeapFull verdict →

More comparisons

All behavior analytics comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update