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Head-to-head · Behavior Analytics

Mixpanel vs Microsoft Clarity

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Mixpanel #2 in Behavior Analytics 9.2/10 Free plan Free plan✓ 0 of 6 features Visit Mixpanel
Microsoft Clarity #4 in Behavior Analytics 9.0/10 Free plan Free plan✓ 0 of 6 features Visit site

Mixpanel leads on 0 checks, Microsoft Clarity on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreMixpanel · 9.2/10
  • Free planboth

Mixpanel scores higher on our rubric for behavior analytics: 9.2 against 9.0 out of 10; our editors rank them #2 and #4.

Mixpanel is the better fit for teams tracking behavior across web and mobile. Microsoft Clarity is the better fit for teams wanting free session insights and heatmaps.

  • Mixpanel fits best

    Teams tracking behavior across web and mobile

  • Microsoft Clarity fits best

    Teams wanting free session insights and heatmaps

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Side by side

Feature Mixpanel 9.2/10 Visit ↗ Microsoft Clarity 9.0/10 Visit ↗
At a glance
Editor score 9.2 9.0
Ranking #2 in Behavior Analytics #4 in Behavior Analytics
Best for Teams tracking behavior across web and mobile Teams wanting free session insights and heatmaps
Pricing model Free plan + paid Free
Starting price $120/mo Free
Free plan ✓ ✓
Free trial — —
Deployment Cloud Cloud, Mobile, Browser extension
Platforms Web, iOS, Android Web, iOS, Android, Chrome extension
Support Email, Community, Docs Email, Docs
Compliance SOC 2, ISO 27001, GDPR, HIPAA GDPR
Integrations 6 integrations 1 integrations
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Mixpanel 0/6 · Microsoft Clarity 0/6
Session replay Not checked yet Not checked yet
Heatmaps Not checked yet Not checked yet
Funnels Not checked yet Not checked yet
Cohort analysis Not checked yet Not checked yet
Retention analysis Not checked yet Not checked yet
Automatic event capture Not checked yet Not checked yet
Our review
Pros
  • Funnels, retention, cohorts, and segmentation in one product
  • Session replay, heatmaps, and experimentation extend analysis
  • APIs and warehouse connectors support data workflows
  • Session recordings pair with click, scroll, area and conversion heatmaps
  • Rage- and dead-click signals plus 40+ filters help segment behavior
  • Mobile app analytics and a Chrome extension extend beyond web projects
Cons
  • Growth caps monthly events and session replays
  • Enterprise pricing is not shown as a fixed amount
  • Broad capabilities may exceed the needs of teams seeking basic analytics
  • Recordings have 30-day standard playback retention
  • Google Analytics is the only listed analytics integration
  • No paid tier is available for teams seeking a paid-plan option
Our verdict

Mixpanel collects event-based data from websites, mobile apps, servers, and data warehouses, then turns it into reports for product, marketing, data, and engineering teams. Its scope includes funnels, retention, cohorts, segmentation, web…

Read the review →

Microsoft Clarity gives website and mobile app teams a free way to examine how people navigate and interact with their products. Its recordings show user journeys, while heatmaps visualize clicks, scrolling, attention, areas and…

Read the review →
  1. MixpanelBehavior Analytics 9.2Free plan
  2. Microsoft ClarityBehavior Analytics 9.0Free plan

Strengths and trade-offs

  • Mixpanel — where it wins

    • Funnels, retention, cohorts, and segmentation in one product
    • Session replay, heatmaps, and experimentation extend analysis
    • APIs and warehouse connectors support data workflows

    Where it doesn't

    • Growth caps monthly events and session replays
    • Enterprise pricing is not shown as a fixed amount
    • Broad capabilities may exceed the needs of teams seeking basic analytics

  • Microsoft Clarity — where it wins

    • Session recordings pair with click, scroll, area and conversion heatmaps
    • Rage- and dead-click signals plus 40+ filters help segment behavior
    • Mobile app analytics and a Chrome extension extend beyond web projects

    Where it doesn't

    • Recordings have 30-day standard playback retention
    • Google Analytics is the only listed analytics integration
    • No paid tier is available for teams seeking a paid-plan option
  • Mixpanel9.2/10 · Free plan

    A broad event analytics suite with free entry and paid usage limits.

    Visit MixpanelFull verdict →
  • Microsoft Clarity9.0/10 · Free plan

    A free way to review user journeys, heatmaps and interaction signals across web and mobile.

    Visit siteFull verdict →

More comparisons

All behavior analytics comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update