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Head-to-head · Behavior Analytics

Mixpanel vs Fullstory

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Mixpanel #2 in Behavior Analytics 9.2/10 Free plan Free plan✓ 0 of 6 features Visit Mixpanel
Fullstory #7 in Behavior Analytics 8.7/10 Free plan · 14-day trial Free planFree trial✓ 0 of 6 features Visit Fullstory

Mixpanel leads on 0 checks, Fullstory on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreMixpanel · 9.2/10
  • Free planboth
  • Free trialonly Fullstory

Mixpanel scores higher on our rubric for behavior analytics: 9.2 against 8.7 out of 10; our editors rank them #2 and #7.

Mixpanel is the better fit for teams tracking behavior across web and mobile. Fullstory is the better fit for teams investigating behavior across web and mobile.

  • Mixpanel fits best

    Teams tracking behavior across web and mobile

  • Fullstory fits best

    Teams investigating behavior across web and mobile

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Side by side

Feature Mixpanel 9.2/10 Visit ↗ Fullstory 8.7/10 Visit ↗
At a glance
Editor score 9.2 8.7
Ranking #2 in Behavior Analytics #7 in Behavior Analytics
Best for Teams tracking behavior across web and mobile Teams investigating behavior across web and mobile
Pricing model Free plan + paid Free plan + paid
Starting price $120/mo —
Free plan ✓ ✓
Free trial — 14 days
Deployment Cloud Cloud, Mobile
Platforms Web, iOS, Android Web, iOS, Android
Support Email, Community, Docs Email, Community, Docs
Compliance SOC 2, ISO 27001, GDPR, HIPAA SOC 2, ISO 27001, GDPR, SSO/SAML
Integrations 6 integrations 18 integrations
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Mixpanel 0/6 · Fullstory 0/6
Session replay Not checked yet Not checked yet
Heatmaps Not checked yet Not checked yet
Funnels Not checked yet Not checked yet
Cohort analysis Not checked yet Not checked yet
Retention analysis Not checked yet Not checked yet
Automatic event capture Not checked yet Not checked yet
Our review
Pros
  • Funnels, retention, cohorts, and segmentation in one product
  • Session replay, heatmaps, and experimentation extend analysis
  • APIs and warehouse connectors support data workflows
  • Replays, heatmaps, click and scroll maps, and rage-click detection
  • Supports iOS and Android app analytics alongside web analytics
  • FullstoryFree includes 30,000 sessions per month and 10 user seats
Cons
  • Growth caps monthly events and session replays
  • Enterprise pricing is not shown as a fixed amount
  • Broad capabilities may exceed the needs of teams seeking basic analytics
  • Paid plan prices and session limits are not displayed
  • FullstoryFree limits server-side events to 5,000 per month
  • Plan features vary, so buyers must compare tiers against their analytics needs
Our verdict

Mixpanel collects event-based data from websites, mobile apps, servers, and data warehouses, then turns it into reports for product, marketing, data, and engineering teams. Its scope includes funnels, retention, cohorts, segmentation, web…

Read the review →

Fullstory captures behavioral data from websites and mobile apps, then offers session replay, heatmaps, click and scroll maps, product analytics, funnels, journeys, and frustration signals. It is aimed at product, engineering, marketing,…

Read the review →
  1. MixpanelBehavior Analytics 9.2Free plan
  2. FullstoryBehavior Analytics 8.7Free plan · 14-day trial

Strengths and trade-offs

  • Mixpanel — where it wins

    • Funnels, retention, cohorts, and segmentation in one product
    • Session replay, heatmaps, and experimentation extend analysis
    • APIs and warehouse connectors support data workflows

    Where it doesn't

    • Growth caps monthly events and session replays
    • Enterprise pricing is not shown as a fixed amount
    • Broad capabilities may exceed the needs of teams seeking basic analytics

  • Fullstory — where it wins

    • Replays, heatmaps, click and scroll maps, and rage-click detection
    • Supports iOS and Android app analytics alongside web analytics
    • FullstoryFree includes 30,000 sessions per month and 10 user seats

    Where it doesn't

    • Paid plan prices and session limits are not displayed
    • FullstoryFree limits server-side events to 5,000 per month
    • Plan features vary, so buyers must compare tiers against their analytics needs

More comparisons

All behavior analytics comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update