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Head-to-head · Behavior Analytics

Mixpanel vs Countly

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Mixpanel #2 in Behavior Analytics 9.2/10 Free plan Free plan✓ 0 of 6 features Visit Mixpanel
Countly #8 in Behavior Analytics 8.6/10 14-day trial Free trial✓ 0 of 6 features Visit Countly

Mixpanel leads on 2 checks, Countly on 0, and 0 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreMixpanel · 9.2/10
  • Lowest starting priceMixpanel · $120/mo
  • Free planonly Mixpanel
  • Free trialonly Countly

Mixpanel scores higher on our rubric for behavior analytics: 9.2 against 8.6 out of 10; our editors rank them #2 and #8.

Mixpanel offers free plan; Countly doesn't. Mixpanel is cheaper to start at $120/mo against $175/mo.

Mixpanel is the better fit for teams tracking behavior across web and mobile. Countly is the better fit for teams needing self-hosted analytics across device types.

  • Mixpanel fits best

    Teams tracking behavior across web and mobile

  • Countly fits best

    Teams needing self-hosted analytics across device types

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Mixpanel 9.2/10 Visit ↗ Countly 8.6/10 Visit ↗
At a glance
Editor score 9.2 8.6
Ranking #2 in Behavior Analytics #8 in Behavior Analytics
Best for Teams tracking behavior across web and mobile Teams needing self-hosted analytics across device types
Pricing model Free plan + paid Paid
Starting price $120/mo (best) $175/mo
Free plan ✓ (best) —
Free trial — 14 days
Deployment Cloud Cloud, Self-hosted
Platforms Web, iOS, Android Web, Windows, macOS, iOS, Android
Support Email, Community, Docs Docs, Community, Tickets
Compliance SOC 2, ISO 27001, GDPR, HIPAA SOC 2, ISO 27001, GDPR, HIPAA
Integrations 6 integrations 10 integrations
Built for Solo, Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Mixpanel 0/6 · Countly 0/6
Session replay Not checked yet Not checked yet
Heatmaps Not checked yet Not checked yet
Funnels Not checked yet Not checked yet
Cohort analysis Not checked yet Not checked yet
Retention analysis Not checked yet Not checked yet
Automatic event capture Not checked yet Not checked yet
Our review
Pros
  • Funnels, retention, cohorts, and segmentation in one product
  • Session replay, heatmaps, and experimentation extend analysis
  • APIs and warehouse connectors support data workflows
  • Collects behavioral data across web, mobile, desktop, and connected devices
  • Analyzes events, funnels, cohorts, retention, revenue, and user profiles
  • Offers managed private cloud or self-hosted Enterprise deployment
Cons
  • Growth caps monthly events and session replays
  • Enterprise pricing is not shown as a fixed amount
  • Broad capabilities may exceed the needs of teams seeking basic analytics
  • Flex starts at $175 per month and uses usage-based pricing
  • Enterprise pricing is not stated on the published plan details
  • Analytics focus may not suit teams seeking session replay
Our verdict

Mixpanel collects event-based data from websites, mobile apps, servers, and data warehouses, then turns it into reports for product, marketing, data, and engineering teams. Its scope includes funnels, retention, cohorts, segmentation, web…

Read the review →

Countly is a first-party digital analytics and customer experience platform for organizations that want control over behavioral data. SDKs and APIs collect product and visitor data across web, mobile, desktop, and connected-device…

Read the review →
  1. MixpanelBehavior Analytics 9.2Free plan
  2. CountlyBehavior Analytics 8.614-day trial

Strengths and trade-offs

  • Mixpanel — where it wins

    • Funnels, retention, cohorts, and segmentation in one product
    • Session replay, heatmaps, and experimentation extend analysis
    • APIs and warehouse connectors support data workflows

    Where it doesn't

    • Growth caps monthly events and session replays
    • Enterprise pricing is not shown as a fixed amount
    • Broad capabilities may exceed the needs of teams seeking basic analytics

  • Countly — where it wins

    • Collects behavioral data across web, mobile, desktop, and connected devices
    • Analyzes events, funnels, cohorts, retention, revenue, and user profiles
    • Offers managed private cloud or self-hosted Enterprise deployment

    Where it doesn't

    • Flex starts at $175 per month and uses usage-based pricing
    • Enterprise pricing is not stated on the published plan details
    • Analytics focus may not suit teams seeking session replay

More comparisons

All behavior analytics comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update