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Head-to-head · Behavior Analytics

PostHog vs Countly

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score PostHog #3 in Behavior Analytics 9.1/10 Free plan Free plan✓ 0 of 6 features Visit PostHog
Countly #8 in Behavior Analytics 8.6/10 14-day trial Free trial✓ 0 of 6 features Visit Countly

PostHog leads on 1 check, Countly on 0, and 0 are even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scorePostHog · 9.1/10
  • Free planonly PostHog
  • Free trialonly Countly

PostHog scores higher on our rubric for behavior analytics: 9.1 against 8.6 out of 10; our editors rank them #3 and #8.

PostHog offers free plan; Countly doesn't.

PostHog is the better fit for teams seeking flexible analytics with self-hosting. Countly is the better fit for teams needing self-hosted analytics across device types.

  • PostHog fits best

    Teams seeking flexible analytics with self-hosting

  • Countly fits best

    Teams needing self-hosted analytics across device types

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature PostHog 9.1/10 Visit ↗ Countly 8.6/10 Visit ↗
At a glance
Editor score 9.1 8.6
Ranking #3 in Behavior Analytics #8 in Behavior Analytics
Best for Teams seeking flexible analytics with self-hosting Teams needing self-hosted analytics across device types
Pricing model Free plan + paid Paid
Starting price — $175/mo
Free plan ✓ (best) —
Free trial — 14 days
Deployment Cloud, Self-hosted, Desktop Cloud, Self-hosted
Platforms Web, Windows, macOS, Linux Web, Windows, macOS, iOS, Android
Support Email, Community, Docs Docs, Community, Tickets
Compliance SOC 2, GDPR, HIPAA SOC 2, ISO 27001, GDPR, HIPAA
Integrations 700+ integrations 10 integrations
Built for Solo, Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features PostHog 0/6 · Countly 0/6
Session replay Not checked yet Not checked yet
Heatmaps Not checked yet Not checked yet
Funnels Not checked yet Not checked yet
Cohort analysis Not checked yet Not checked yet
Retention analysis Not checked yet Not checked yet
Automatic event capture Not checked yet Not checked yet
Our review
Pros
  • Combines event tracking, funnels, session replay, and product insights
  • Includes feature flags, experiments, web analytics, and data-warehouse tools
  • Offers a free tier and self-hosted deployment
  • Collects behavioral data across web, mobile, desktop, and connected devices
  • Analyzes events, funnels, cohorts, retention, revenue, and user profiles
  • Offers managed private cloud or self-hosted Enterprise deployment
Cons
  • Paid analytics costs vary with usage rather than a flat rate
  • The Free plan is limited to 1 project
  • Free-plan data retention is 1 year
  • Flex starts at $175 per month and uses usage-based pricing
  • Enterprise pricing is not stated on the published plan details
  • Analytics focus may not suit teams seeking session replay
Our verdict

PostHog brings product analytics and related data tools into one platform for teams building software, from solo projects to larger companies. Its toolkit includes event capture, configurable tracking, funnel reports, product insights,…

Read the review →

Countly is a first-party digital analytics and customer experience platform for organizations that want control over behavioral data. SDKs and APIs collect product and visitor data across web, mobile, desktop, and connected-device…

Read the review →
  1. PostHogBehavior Analytics 9.1Free plan
  2. CountlyBehavior Analytics 8.614-day trial

Strengths and trade-offs

  • PostHog — where it wins

    • Combines event tracking, funnels, session replay, and product insights
    • Includes feature flags, experiments, web analytics, and data-warehouse tools
    • Offers a free tier and self-hosted deployment

    Where it doesn't

    • Paid analytics costs vary with usage rather than a flat rate
    • The Free plan is limited to 1 project
    • Free-plan data retention is 1 year

  • Countly — where it wins

    • Collects behavioral data across web, mobile, desktop, and connected devices
    • Analyzes events, funnels, cohorts, retention, revenue, and user profiles
    • Offers managed private cloud or self-hosted Enterprise deployment

    Where it doesn't

    • Flex starts at $175 per month and uses usage-based pricing
    • Enterprise pricing is not stated on the published plan details
    • Analytics focus may not suit teams seeking session replay

More comparisons

All behavior analytics comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update