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Head-to-head · Behavior Analytics

Heap vs Countly

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Heap #6 in Behavior Analytics 8.8/10 Free plan Free plan✓ 0 of 6 features Visit Heap
Countly #8 in Behavior Analytics 8.6/10 14-day trial Free trial✓ 0 of 6 features Visit Countly

Heap leads on 1 check, Countly on 0, and 0 are even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreHeap · 8.8/10
  • Free planonly Heap
  • Free trialonly Countly

Heap scores higher on our rubric for behavior analytics: 8.8 against 8.6 out of 10; our editors rank them #6 and #8.

Heap offers free plan; Countly doesn't.

Heap is the better fit for teams prioritizing autocapture and cross-platform analysis. Countly is the better fit for teams needing self-hosted analytics across device types.

  • Heap fits best

    Teams prioritizing autocapture and cross-platform analysis

  • Countly fits best

    Teams needing self-hosted analytics across device types

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Heap 8.8/10 Visit ↗ Countly 8.6/10 Visit ↗
At a glance
Editor score 8.8 8.6
Ranking #6 in Behavior Analytics #8 in Behavior Analytics
Best for Teams prioritizing autocapture and cross-platform analysis Teams needing self-hosted analytics across device types
Pricing model Free plan + paid Paid
Starting price — $175/mo
Free plan ✓ (best) —
Free trial — 14 days
Deployment Cloud, Mobile Cloud, Self-hosted
Platforms Web, iOS, Android, macOS Web, Windows, macOS, iOS, Android
Support Email, Community, Docs Docs, Community, Tickets
Compliance SOC 2, ISO 27001, GDPR, SSO/SAML SOC 2, ISO 27001, GDPR, HIPAA
Integrations 14 integrations 10 integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Heap 0/6 · Countly 0/6
Session replay Not checked yet Not checked yet
Heatmaps Not checked yet Not checked yet
Funnels Not checked yet Not checked yet
Cohort analysis Not checked yet Not checked yet
Retention analysis Not checked yet Not checked yet
Automatic event capture Not checked yet Not checked yet
Our review
Pros
  • Automatically captures clicks, pageviews, form submissions, and change events.
  • Analyzes funnels, paths, retention, ecommerce events, and session replays.
  • Free plan includes up to 10k monthly sessions and 6 months of data history.
  • Collects behavioral data across web, mobile, desktop, and connected devices
  • Analyzes events, funnels, cohorts, retention, revenue, and user profiles
  • Offers managed private cloud or self-hosted Enterprise deployment
Cons
  • Free plan limits data history to 6 months.
  • Session Replay is an add-on on Pro.
  • Paid plans do not publish dollar amounts; Pro and Premier use custom session pricing.
  • Flex starts at $175 per month and uses usage-based pricing
  • Enterprise pricing is not stated on the published plan details
  • Analytics focus may not suit teams seeking session replay
Our verdict

Heap is a digital insights and product analytics platform for teams that need to understand how customers use websites and applications. Automatic capture records clicks, pageviews, form submissions, and change events, with configurable…

Read the review →

Countly is a first-party digital analytics and customer experience platform for organizations that want control over behavioral data. SDKs and APIs collect product and visitor data across web, mobile, desktop, and connected-device…

Read the review →
  1. HeapBehavior Analytics 8.8Free plan
  2. CountlyBehavior Analytics 8.614-day trial

Strengths and trade-offs

  • Heap — where it wins

    • Automatically captures clicks, pageviews, form submissions, and change events.
    • Analyzes funnels, paths, retention, ecommerce events, and session replays.
    • Free plan includes up to 10k monthly sessions and 6 months of data history.

    Where it doesn't

    • Free plan limits data history to 6 months.
    • Session Replay is an add-on on Pro.
    • Paid plans do not publish dollar amounts; Pro and Premier use custom session pricing.

  • Countly — where it wins

    • Collects behavioral data across web, mobile, desktop, and connected devices
    • Analyzes events, funnels, cohorts, retention, revenue, and user profiles
    • Offers managed private cloud or self-hosted Enterprise deployment

    Where it doesn't

    • Flex starts at $175 per month and uses usage-based pricing
    • Enterprise pricing is not stated on the published plan details
    • Analytics focus may not suit teams seeking session replay
  • Heap8.8/10 · Free plan

    Heap pairs automatic web and mobile capture with funnels, retention, paths, and replay.

    Visit HeapFull verdict →
  • Countly8.6/10 · 14-day trial

    Behavior analytics with flexible deployment and a broad set of product-data tools.

    Visit CountlyFull verdict →

More comparisons

All behavior analytics comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update