Suggestions appear as you type. Use the up and down arrows to choose one and Enter to open it.

This page's audience our own tag's counts — open to see them
–Visits
–Page views
–Clicks to vendors
–Time on page
–Reading now
Clicks to vendors, by tool
  • –
Top countries
  • –
Devices
  • –

– · visits, page views and clicks counted by our own tag, which counts more than our checked analytics; every figure rounded down · how we count

Head-to-head · Behavior Analytics

Fullstory vs Countly

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Fullstory #7 in Behavior Analytics 8.7/10 Free plan · 14-day trial Free planFree trial✓ 0 of 6 features Visit Fullstory
Countly #8 in Behavior Analytics 8.6/10 14-day trial Free trial✓ 0 of 6 features Visit Countly

Fullstory leads on 1 check, Countly on 0, and 0 are even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreFullstory · 8.7/10
  • Free planonly Fullstory
  • Free trialboth

Fullstory scores higher on our rubric for behavior analytics: 8.7 against 8.6 out of 10; our editors rank them #7 and #8.

Fullstory offers free plan; Countly doesn't.

Fullstory is the better fit for teams investigating behavior across web and mobile. Countly is the better fit for teams needing self-hosted analytics across device types.

  • Fullstory fits best

    Teams investigating behavior across web and mobile

  • Countly fits best

    Teams needing self-hosted analytics across device types

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Fullstory 8.7/10 Visit ↗ Countly 8.6/10 Visit ↗
At a glance
Editor score 8.7 8.6
Ranking #7 in Behavior Analytics #8 in Behavior Analytics
Best for Teams investigating behavior across web and mobile Teams needing self-hosted analytics across device types
Pricing model Free plan + paid Paid
Starting price — $175/mo
Free plan ✓ (best) —
Free trial 14 days 14 days
Free trial length 14 days 14 days
Deployment Cloud, Mobile Cloud, Self-hosted
Platforms Web, iOS, Android Web, Windows, macOS, iOS, Android
Support Email, Community, Docs Docs, Community, Tickets
Compliance SOC 2, ISO 27001, GDPR, SSO/SAML SOC 2, ISO 27001, GDPR, HIPAA
Integrations 18 integrations 10 integrations
Built for Solo, Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Fullstory 0/6 · Countly 0/6
Session replay Not checked yet Not checked yet
Heatmaps Not checked yet Not checked yet
Funnels Not checked yet Not checked yet
Cohort analysis Not checked yet Not checked yet
Retention analysis Not checked yet Not checked yet
Automatic event capture Not checked yet Not checked yet
Our review
Pros
  • Replays, heatmaps, click and scroll maps, and rage-click detection
  • Supports iOS and Android app analytics alongside web analytics
  • FullstoryFree includes 30,000 sessions per month and 10 user seats
  • Collects behavioral data across web, mobile, desktop, and connected devices
  • Analyzes events, funnels, cohorts, retention, revenue, and user profiles
  • Offers managed private cloud or self-hosted Enterprise deployment
Cons
  • Paid plan prices and session limits are not displayed
  • FullstoryFree limits server-side events to 5,000 per month
  • Plan features vary, so buyers must compare tiers against their analytics needs
  • Flex starts at $175 per month and uses usage-based pricing
  • Enterprise pricing is not stated on the published plan details
  • Analytics focus may not suit teams seeking session replay
Our verdict

Fullstory captures behavioral data from websites and mobile apps, then offers session replay, heatmaps, click and scroll maps, product analytics, funnels, journeys, and frustration signals. It is aimed at product, engineering, marketing,…

Read the review →

Countly is a first-party digital analytics and customer experience platform for organizations that want control over behavioral data. SDKs and APIs collect product and visitor data across web, mobile, desktop, and connected-device…

Read the review →
  1. FullstoryBehavior Analytics 8.7Free plan · 14-day trial
  2. CountlyBehavior Analytics 8.614-day trial

Strengths and trade-offs

  • Fullstory — where it wins

    • Replays, heatmaps, click and scroll maps, and rage-click detection
    • Supports iOS and Android app analytics alongside web analytics
    • FullstoryFree includes 30,000 sessions per month and 10 user seats

    Where it doesn't

    • Paid plan prices and session limits are not displayed
    • FullstoryFree limits server-side events to 5,000 per month
    • Plan features vary, so buyers must compare tiers against their analytics needs

  • Countly — where it wins

    • Collects behavioral data across web, mobile, desktop, and connected devices
    • Analyzes events, funnels, cohorts, retention, revenue, and user profiles
    • Offers managed private cloud or self-hosted Enterprise deployment

    Where it doesn't

    • Flex starts at $175 per month and uses usage-based pricing
    • Enterprise pricing is not stated on the published plan details
    • Analytics focus may not suit teams seeking session replay
  • Fullstory8.7/10 · Free plan · 14-day trial

    Replay-led web and mobile analytics with heatmaps, funnels, and a permanent free plan.

    Visit FullstoryFull verdict →
  • Countly8.6/10 · 14-day trial

    Behavior analytics with flexible deployment and a broad set of product-data tools.

    Visit CountlyFull verdict →

More comparisons

All behavior analytics comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update