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Head-to-head · Behavior Analytics

Contentsquare vs Fullstory

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Contentsquare #5 in Behavior Analytics 8.9/10 Free plan · 15-day trial Free planFree trial✓ 0 of 6 features Visit Contentsquare
Fullstory #7 in Behavior Analytics 8.7/10 Free plan · 14-day trial Free planFree trial✓ 0 of 6 features Visit Fullstory

Contentsquare leads on 0 checks, Fullstory on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreContentsquare · 8.9/10
  • Free planboth
  • Free trialboth

Contentsquare scores higher on our rubric for behavior analytics: 8.9 against 8.7 out of 10; our editors rank them #5 and #7.

Contentsquare is the better fit for organizations combining journey analytics and replay. Fullstory is the better fit for teams investigating behavior across web and mobile.

  • Contentsquare fits best

    Organizations combining journey analytics and replay

  • Fullstory fits best

    Teams investigating behavior across web and mobile

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Contentsquare 8.9/10 Visit ↗ Fullstory 8.7/10 Visit ↗
At a glance
Editor score 8.9 8.7
Ranking #5 in Behavior Analytics #7 in Behavior Analytics
Best for Organizations combining journey analytics and replay Teams investigating behavior across web and mobile
Pricing model Free plan + paid Free plan + paid
Starting price — —
Free plan ✓ ✓
Free trial 15 days 14 days
Free trial length 15 days · no card needed 14 days
Deployment Cloud, Mobile Cloud, Mobile
Platforms Web, iOS, Android Web, iOS, Android
Support Tickets, Community, Docs · 24/7 Email, Community, Docs
Compliance SOC 2, ISO 27001, GDPR, HIPAA, PCI DSS, SSO/SAML, 2FA SOC 2, ISO 27001, GDPR, SSO/SAML
Integrations 100+ integrations 18 integrations
Built for Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Contentsquare 0/6 · Fullstory 0/6
Session replay Not checked yet Not checked yet
Heatmaps Not checked yet Not checked yet
Funnels Not checked yet Not checked yet
Cohort analysis Not checked yet Not checked yet
Retention analysis Not checked yet Not checked yet
Automatic event capture Not checked yet Not checked yet
Our review
Pros
  • Combines funnels, journeys, heatmaps, and session replay
  • Tracks ecommerce transactions, conversions, and revenue attribution
  • Offers web, iOS, Android, API, integrations, and data export
  • Replays, heatmaps, click and scroll maps, and rage-click detection
  • Supports iOS and Android app analytics alongside web analytics
  • FullstoryFree includes 30,000 sessions per month and 10 user seats
Cons
  • Free plan is capped at 10k monthly sessions
  • Free plan includes 7 months of data access
  • Paid plan prices require contacting sales
  • Paid plan prices and session limits are not displayed
  • FullstoryFree limits server-side events to 5,000 per month
  • Plan features vary, so buyers must compare tiers against their analytics needs
Our verdict

Contentsquare brings web analytics, journey analysis, conversion funnels, heatmaps, session replay, and ecommerce tracking into one platform for organizations examining how people interact with websites and mobile apps. Its measures cover…

Read the review →

Fullstory captures behavioral data from websites and mobile apps, then offers session replay, heatmaps, click and scroll maps, product analytics, funnels, journeys, and frustration signals. It is aimed at product, engineering, marketing,…

Read the review →
  1. ContentsquareBehavior Analytics 8.9Free plan · 15-day trial
  2. FullstoryBehavior Analytics 8.7Free plan · 14-day trial

Strengths and trade-offs

  • Contentsquare — where it wins

    • Combines funnels, journeys, heatmaps, and session replay
    • Tracks ecommerce transactions, conversions, and revenue attribution
    • Offers web, iOS, Android, API, integrations, and data export

    Where it doesn't

    • Free plan is capped at 10k monthly sessions
    • Free plan includes 7 months of data access
    • Paid plan prices require contacting sales

  • Fullstory — where it wins

    • Replays, heatmaps, click and scroll maps, and rage-click detection
    • Supports iOS and Android app analytics alongside web analytics
    • FullstoryFree includes 30,000 sessions per month and 10 user seats

    Where it doesn't

    • Paid plan prices and session limits are not displayed
    • FullstoryFree limits server-side events to 5,000 per month
    • Plan features vary, so buyers must compare tiers against their analytics needs
  • Contentsquare8.9/10 · Free plan · 15-day trial

    Combines journeys, funnels, heatmaps, replay, and ecommerce analytics across web and mobile.

    Visit ContentsquareFull verdict →
  • Fullstory8.7/10 · Free plan · 14-day trial

    Replay-led web and mobile analytics with heatmaps, funnels, and a permanent free plan.

    Visit FullstoryFull verdict →

More comparisons

All behavior analytics comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update