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Head-to-head · Behavior Analytics

PostHog vs Microsoft Clarity

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score PostHog #3 in Behavior Analytics 9.1/10 Free plan Free plan✓ 0 of 6 features Visit PostHog
Microsoft Clarity #4 in Behavior Analytics 9.0/10 Free plan Free plan✓ 0 of 6 features Visit site

PostHog leads on 0 checks, Microsoft Clarity on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scorePostHog · 9.1/10
  • Free planboth

PostHog scores higher on our rubric for behavior analytics: 9.1 against 9.0 out of 10; our editors rank them #3 and #4.

PostHog is the better fit for teams seeking flexible analytics with self-hosting. Microsoft Clarity is the better fit for teams wanting free session insights and heatmaps.

  • PostHog fits best

    Teams seeking flexible analytics with self-hosting

  • Microsoft Clarity fits best

    Teams wanting free session insights and heatmaps

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature PostHog 9.1/10 Visit ↗ Microsoft Clarity 9.0/10 Visit ↗
At a glance
Editor score 9.1 9.0
Ranking #3 in Behavior Analytics #4 in Behavior Analytics
Best for Teams seeking flexible analytics with self-hosting Teams wanting free session insights and heatmaps
Pricing model Free plan + paid Free
Starting price — Free
Free plan ✓ ✓
Free trial — —
Deployment Cloud, Self-hosted, Desktop Cloud, Mobile, Browser extension
Platforms Web, Windows, macOS, Linux Web, iOS, Android, Chrome extension
Support Email, Community, Docs Email, Docs
Compliance SOC 2, GDPR, HIPAA GDPR
Integrations 700+ integrations 1 integrations
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features PostHog 0/6 · Microsoft Clarity 0/6
Session replay Not checked yet Not checked yet
Heatmaps Not checked yet Not checked yet
Funnels Not checked yet Not checked yet
Cohort analysis Not checked yet Not checked yet
Retention analysis Not checked yet Not checked yet
Automatic event capture Not checked yet Not checked yet
Our review
Pros
  • Combines event tracking, funnels, session replay, and product insights
  • Includes feature flags, experiments, web analytics, and data-warehouse tools
  • Offers a free tier and self-hosted deployment
  • Session recordings pair with click, scroll, area and conversion heatmaps
  • Rage- and dead-click signals plus 40+ filters help segment behavior
  • Mobile app analytics and a Chrome extension extend beyond web projects
Cons
  • Paid analytics costs vary with usage rather than a flat rate
  • The Free plan is limited to 1 project
  • Free-plan data retention is 1 year
  • Recordings have 30-day standard playback retention
  • Google Analytics is the only listed analytics integration
  • No paid tier is available for teams seeking a paid-plan option
Our verdict

PostHog brings product analytics and related data tools into one platform for teams building software, from solo projects to larger companies. Its toolkit includes event capture, configurable tracking, funnel reports, product insights,…

Read the review →

Microsoft Clarity gives website and mobile app teams a free way to examine how people navigate and interact with their products. Its recordings show user journeys, while heatmaps visualize clicks, scrolling, attention, areas and…

Read the review →
  1. PostHogBehavior Analytics 9.1Free plan
  2. Microsoft ClarityBehavior Analytics 9.0Free plan

Strengths and trade-offs

  • PostHog — where it wins

    • Combines event tracking, funnels, session replay, and product insights
    • Includes feature flags, experiments, web analytics, and data-warehouse tools
    • Offers a free tier and self-hosted deployment

    Where it doesn't

    • Paid analytics costs vary with usage rather than a flat rate
    • The Free plan is limited to 1 project
    • Free-plan data retention is 1 year

  • Microsoft Clarity — where it wins

    • Session recordings pair with click, scroll, area and conversion heatmaps
    • Rage- and dead-click signals plus 40+ filters help segment behavior
    • Mobile app analytics and a Chrome extension extend beyond web projects

    Where it doesn't

    • Recordings have 30-day standard playback retention
    • Google Analytics is the only listed analytics integration
    • No paid tier is available for teams seeking a paid-plan option
  • PostHog9.1/10 · Free plan

    A flexible analytics toolkit with a free tier, usage-based pricing, and self-hosting.

    Visit PostHogFull verdict →
  • Microsoft Clarity9.0/10 · Free plan

    A free way to review user journeys, heatmaps and interaction signals across web and mobile.

    Visit siteFull verdict →

More comparisons

All behavior analytics comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update