Suggestions appear as you type. Use the up and down arrows to choose one and Enter to open it.

This page's audience our own tag's counts — open to see them
–Visits
–Page views
–Clicks to vendors
–Time on page
–Reading now
Clicks to vendors, by tool
  • –
Top countries
  • –
Devices
  • –

– · visits, page views and clicks counted by our own tag, which counts more than our checked analytics; every figure rounded down · how we count

Head-to-head · Behavior Analytics

Amplitude vs Microsoft Clarity

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Amplitude #1 in Behavior Analytics 9.4/10 Free plan Free plan✓ 0 of 6 features Visit Amplitude
Microsoft Clarity #4 in Behavior Analytics 9.0/10 Free plan Free plan✓ 0 of 6 features Visit site

Amplitude leads on 0 checks, Microsoft Clarity on 0, and 1 is even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAmplitude · 9.4/10
  • Free planboth

Amplitude scores higher on our rubric for behavior analytics: 9.4 against 9.0 out of 10; our editors rank them #1 and #4.

Amplitude is the better fit for teams needing broad, cross-platform product analytics. Microsoft Clarity is the better fit for teams wanting free session insights and heatmaps.

  • Amplitude fits best

    Teams needing broad, cross-platform product analytics

  • Microsoft Clarity fits best

    Teams wanting free session insights and heatmaps

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Amplitude 9.4/10 Visit ↗ Microsoft Clarity 9.0/10 Visit ↗
At a glance
Editor score 9.4 9.0
Ranking #1 in Behavior Analytics #4 in Behavior Analytics
Best for Teams needing broad, cross-platform product analytics Teams wanting free session insights and heatmaps
Pricing model Free plan + paid Free
Starting price — Free
Free plan ✓ ✓
Free trial — —
Deployment Cloud, Mobile Cloud, Mobile, Browser extension
Platforms Web, iOS, Android Web, iOS, Android, Chrome extension
Support Docs Email, Docs
Compliance SOC 2, GDPR, HIPAA, SSO/SAML GDPR
Integrations 159+ integrations 1 integrations
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Amplitude 0/6 · Microsoft Clarity 0/6
Session replay Not checked yet Not checked yet
Heatmaps Not checked yet Not checked yet
Funnels Not checked yet Not checked yet
Cohort analysis Not checked yet Not checked yet
Retention analysis Not checked yet Not checked yet
Automatic event capture Not checked yet Not checked yet
Our review
Pros
  • Analyzes behavioral events, ordered funnels, and retention patterns.
  • Includes session replay and ecommerce purchase and revenue analysis.
  • Works across web, iOS, Android, and APIs, with 159 integrations.
  • Session recordings pair with click, scroll, area and conversion heatmaps
  • Rage- and dead-click signals plus 40+ filters help segment behavior
  • Mobile app analytics and a Chrome extension extend beyond web projects
Cons
  • Free is event-limited, while Plus usage scales by event volume.
  • Growth and Enterprise require custom pricing.
  • Support channels listed are documentation only.
  • Recordings have 30-day standard playback retention
  • Google Analytics is the only listed analytics integration
  • No paid tier is available for teams seeking a paid-plan option
Our verdict

Amplitude brings behavioral analytics, session replay, and experimentation into a platform for product, marketing, data, and engineering teams. It supports web, iOS, Android, and API workflows, so it can suit organizations analyzing…

Read the review →

Microsoft Clarity gives website and mobile app teams a free way to examine how people navigate and interact with their products. Its recordings show user journeys, while heatmaps visualize clicks, scrolling, attention, areas and…

Read the review →
  1. AmplitudeBehavior Analytics 9.4Free plan
  2. Microsoft ClarityBehavior Analytics 9.0Free plan

Strengths and trade-offs

  • Amplitude — where it wins

    • Analyzes behavioral events, ordered funnels, and retention patterns.
    • Includes session replay and ecommerce purchase and revenue analysis.
    • Works across web, iOS, Android, and APIs, with 159 integrations.

    Where it doesn't

    • Free is event-limited, while Plus usage scales by event volume.
    • Growth and Enterprise require custom pricing.
    • Support channels listed are documentation only.

  • Microsoft Clarity — where it wins

    • Session recordings pair with click, scroll, area and conversion heatmaps
    • Rage- and dead-click signals plus 40+ filters help segment behavior
    • Mobile app analytics and a Chrome extension extend beyond web projects

    Where it doesn't

    • Recordings have 30-day standard playback retention
    • Google Analytics is the only listed analytics integration
    • No paid tier is available for teams seeking a paid-plan option
  • Amplitude9.4/10 · Free plan

    Broad product analytics for teams tracking events, funnels, retention, and sessions.

    Visit AmplitudeFull verdict →
  • Microsoft Clarity9.0/10 · Free plan

    A free way to review user journeys, heatmaps and interaction signals across web and mobile.

    Visit siteFull verdict →

More comparisons

All behavior analytics comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update