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Head-to-head · Customer Feedback Software

Medallia vs Refiner

  • Updated Sep 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Medallia #1 in Customer Feedback Software 9.0/10 Pricing on request ✓ 5 of 6 features Visit Medallia
Refiner #18 in Customer Feedback Software 6.0/10 Free plan · 30-day trial Free plan✓ 0 of 6 features Visit Refiner

Medallia leads on 5 checks, Refiner on 1, and 0 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreMedallia · 9.0/10
  • Free planonly Refiner
  • Most featuresMedallia · 5 of 6

Medallia scores higher on our rubric for customer feedback software: 9.0 against 6.0 out of 10; our editors rank them #1 and #18.

Refiner offers free plan; Medallia doesn't publish it. Medallia offers nps surveys; Refiner doesn't publish it. Medallia offers feature requests; Refiner doesn't publish it. Medallia offers feedback portal; Refiner doesn't publish it. Medallia offers in-app feedback; Refiner doesn't publish it.

Medallia is the better fit for enterprise digital experience feedback. Refiner is the better fit for teams running targeted multichannel surveys.

  • Medallia fits best

    Enterprise digital experience feedback

  • Refiner fits best

    Teams running targeted multichannel surveys

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. How we rank.

Side by side

Feature Medallia 9.0/10 Visit ↗ Refiner 6.0/10 Visit ↗
At a glance
Editor score 9.0 6.0
Ranking #1 in Customer Feedback Software #18 in Customer Feedback Software
Best for Enterprise digital experience feedback Teams running targeted multichannel surveys
Pricing model Paid Free plan + paid
Starting price Not published Not published
Free plan Not published ✓ (best)
Free trial — —
Deployment Cloud, Mobile Cloud, Mobile
Platforms Web, iOS, Android Web, iOS, Android
Support Live chat, Phone, Tickets, Community, Docs Email, Docs
Compliance SOC 2, ISO 27001, GDPR, HIPAA, SSO/SAML, 2FA SOC 2, GDPR, HIPAA
Integrations 7 integrations 20 integrations
Built for Enterprise, Mid-market Small business, Mid-market, Enterprise
Features Medallia 5/6 · Refiner 0/6
NPS surveys ✓ (best) Not published
Feature requests ✓ (best) Not published
Feedback portal ✓ (best) Not published
In-app feedback ✓ (best) Not published
Product roadmap Not published Not published
Sentiment analysis ✓ (best) Not published
Specs
Feedback response limit Not published Not published
Our review
Pros
  • Combines surveys, in-app feedback, NPS, CSAT, and text analytics
  • Supports alerts, case management, and closed-loop workflows
  • Integrates with Salesforce, Adobe, and ServiceNow
  • Run NPS, CSAT, CES, and PMF surveys across web, mobile, email, and popups.
  • Target users by traits, behavior, events, segments, and past responses.
  • Connect feedback to CRM, CDP, analytics, and workflow tools.
Cons
  • Enterprise pricing requires a sales conversation
  • Its broad scope may exceed simple survey needs
  • Feature-request and product-roadmap workflows are not core strengths
  • The free plan is limited to 25 survey responses per month.
  • Paid plans use monthly active user-based pricing.
  • Advanced capabilities such as event tracking and API access are on Growth.
Our verdict

Medallia is an enterprise customer and employee experience platform for organizations that need to collect, analyze, and act on feedback across multiple channels. It supports surveys, websites, mobile applications, messaging, speech,…

Read the review →

Refiner helps SaaS and digital product teams collect customer feedback through surveys delivered in web apps, mobile apps, email, website popups, hosted survey pages, and shareable links. Its templates cover NPS, CSAT, CES, and PMF,…

Read the review →
  1. MedalliaCustomer Feedback Software 9.0Pricing on request
  2. RefinerCustomer Feedback Software 6.0Free plan · 30-day trial

Strengths and trade-offs

  • Medallia — where it wins

    • Combines surveys, in-app feedback, NPS, CSAT, and text analytics
    • Supports alerts, case management, and closed-loop workflows
    • Integrates with Salesforce, Adobe, and ServiceNow

    Where it doesn't

    • Enterprise pricing requires a sales conversation
    • Its broad scope may exceed simple survey needs
    • Feature-request and product-roadmap workflows are not core strengths

  • Refiner — where it wins

    • Run NPS, CSAT, CES, and PMF surveys across web, mobile, email, and popups.
    • Target users by traits, behavior, events, segments, and past responses.
    • Connect feedback to CRM, CDP, analytics, and workflow tools.

    Where it doesn't

    • The free plan is limited to 25 survey responses per month.
    • Paid plans use monthly active user-based pricing.
    • Advanced capabilities such as event tracking and API access are on Growth.
  • Medallia9.0/10 · Pricing on request

    A broad enterprise feedback platform with analytics, workflows, and multichannel collection.

    Visit MedalliaFull verdict →
  • Refiner6.0/10 · Free plan · 30-day trial

    A multichannel survey tool with advanced targeting, analytics, and a capped free plan.

    Visit RefinerFull verdict →

More comparisons

All customer feedback software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update