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Head-to-head · Construction CRM Software

Followup CRM vs Builder Prime

  • Updated Oct 2026
  • Both researched from official sources
  • 7 checks side by side
Higher score Followup CRM #6 in Construction CRM Software 8.4/10 Paid ✓ 5 of 5 features Visit Followup CRM
Builder Prime #11 in Construction CRM Software 7.8/10 14-day trial Free trial✓ 4 of 5 features Visit Builder Prime

Followup CRM leads on 0 checks, Builder Prime on 1, and 6 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreFollowup CRM · 8.4/10
  • Lowest starting priceBuilder Prime · $10/user/mo
  • Free trialonly Builder Prime
  • Most featuresFollowup CRM · 5 of 5

Followup CRM scores higher on our rubric for construction crm software: 8.4 against 7.8 out of 10; our editors rank them #6 and #11.

Builder Prime is cheaper to start at $10/user/mo against $99/user/mo.

Followup CRM is the better fit for commercial construction sales and bid teams. Builder Prime is the better fit for contractors wanting broad CRM at transparent entry pricing.

  • Followup CRM fits best

    Commercial construction sales and bid teams

  • Builder Prime fits best

    Contractors wanting broad CRM at transparent entry pricing

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Followup CRM 8.4/10 Visit ↗ Builder Prime 7.8/10 Visit ↗
At a glance
Editor score 8.4 7.8
Ranking #6 in Construction CRM Software #11 in Construction CRM Software
Best for Commercial construction sales and bid teams Contractors wanting broad CRM at transparent entry pricing
Pricing model Paid Paid
Starting price $99/user/mo $10/user/mo (best)
Free plan — —
Free trial — 14 days
Deployment Cloud, Mobile Cloud, Mobile
Platforms Web, iOS Web
Support Email, Phone, Docs Email, Live chat, Phone
Integrations 19 integrations 20 integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Followup CRM 5/5 · Builder Prime 4/5
Mobile app ✓ ✓
Bid tracking ✓ ✓
Email sync ✓ ✓
Lead capture ✓ ✓
Custom fields ✓ (best) Not checked yet
Specs
Pipeline customization Advanced Advanced
Our review
Pros
  • Bid logging, tracking, configurable pipelines, and follow-up reminders
  • Proposals, automations, dashboards, reporting, and email integration
  • Integrations with major construction and ERP software platforms
  • Covers leads, proposals, scheduling, job costing, invoicing, and payments
  • Field users get mobile access, time tracking, photo uploads, and status updates
  • Published add-ons support multi-location reporting, analytics, and two-way SMS
Cons
  • No free plan is offered
  • Annual Starter and Professional plans require annual commitments
  • Enterprise pricing includes a monthly platform fee
  • The $300 monthly platform fee comes in addition to user charges
  • The platform is web-only, limiting broader device coverage
  • Core CRM access costs $60 per user per month before add-ons
Our verdict

Followup CRM is a cloud-based customer relationship and sales management platform for specialty contractors, subcontractors, and general contractors. It brings contacts, companies, leads, bids, projects, sales activities, follow-ups,…

Read the review →

Builder Prime is a cloud-based CRM and business management platform for residential and commercial contractors, remodelers, and multi-location or franchise businesses. It brings lead tracking, pipeline management, automated email and SMS…

Read the review →
  1. Followup CRMConstruction CRM Software 8.4Paid
  2. Builder PrimeConstruction CRM Software 7.814-day trial

Strengths and trade-offs

  • Followup CRM — where it wins

    • Bid logging, tracking, configurable pipelines, and follow-up reminders
    • Proposals, automations, dashboards, reporting, and email integration
    • Integrations with major construction and ERP software platforms

    Where it doesn't

    • No free plan is offered
    • Annual Starter and Professional plans require annual commitments
    • Enterprise pricing includes a monthly platform fee

  • Builder Prime — where it wins

    • Covers leads, proposals, scheduling, job costing, invoicing, and payments
    • Field users get mobile access, time tracking, photo uploads, and status updates
    • Published add-ons support multi-location reporting, analytics, and two-way SMS

    Where it doesn't

    • The $300 monthly platform fee comes in addition to user charges
    • The platform is web-only, limiting broader device coverage
    • Core CRM access costs $60 per user per month before add-ons

More comparisons

All construction CRM software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update