Cratio vs WinChilla

Cratio7.4Visit WinChilla6.4Visit

Higher score Cratio #7 in Fitness CRM Software 7.4/10 Paid ✓ 5 of 6 features Visit Cratio

vs

WinChilla #17 in Fitness CRM Software 6.4/10 Paid ✓ 6 of 6 features Visit WinChilla

• Cratio fits best

  Multi-location gyms needing advanced lead operations

• WinChilla fits best

  Small businesses wanting broad CRM automation

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Side by side

Feature	Cratio 7.4/10 Visit ↗	WinChilla 6.4/10 Visit ↗
At a glance
Editor score	7.4	6.4
Ranking	#7 in Fitness CRM Software	#17 in Fitness CRM Software
Best for	Multi-location gyms needing advanced lead operations	Small businesses wanting broad CRM automation
Pricing model	Paid	Paid
Starting price	₹799/user/mo	$47/mo
Free plan	—	—
Free trial	—	—
Money-back guarantee	7 days	30 days
Deployment	Cloud, Mobile	Cloud, Mobile
Platforms	Web, Android, iOS	Web, iOS, Android
Support	Email, Docs	Live chat, Docs · 24/7
Integrations	16 integrations	20 integrations
Built for	Solo, Small business, Mid-market, Enterprise	Solo, Small business, Mid-market
Features Cratio 5/6 · WinChilla 6/6
Lead capture	✓	✓
Follow-up automation	✓	✓
SMS messaging	Not checked yet	✓ (best)
Email automation	✓	✓
Sales pipeline	✓	✓
Retention automation	✓	✓
Specs
Contact limit	Not checked yet	500 contacts
Our review
Pros	Routes leads by outlet, source, counsellor, or round-robin rules Automates trial reminders, renewals, and lapsed-member follow-ups Connects WhatsApp, calls, ads, forms, portals, and automation tools	Combines pipelines, inbox, bookings, messaging, payments, and automation Supports web, iOS, Android, and API access Connects with calendars, accounting, payments, and social platforms
Cons	No free plan is available Annual pricing starts at ₹799 per user per month Android is required for SIM-based call tracking and recording	It is less fitness-specific than a purpose-built fitness CRM No free plan is available Usage-based fees may apply to messaging, AI, and some automations
Our verdict	Cratio is a sales CRM for Indian gyms, studios, personal trainer businesses, and multi-outlet fitness chains. It captures enquiries from fitness forms, portals, walk-ins, referrals, Instagram, Meta Lead Ads, and other sources, then… Read the review →	WinChilla is an all-in-one CRM and marketing automation platform for gyms, fitness studios, and other small businesses. It brings lead capture forms, landing pages, sales opportunities, a unified conversations inbox, appointment booking,… Read the review →

Strengths and trade-offs

• Cratio — where it wins

  • Routes leads by outlet, source, counsellor, or round-robin rules
  • Automates trial reminders, renewals, and lapsed-member follow-ups
  • Connects WhatsApp, calls, ads, forms, portals, and automation tools

  Where it doesn't

  • No free plan is available
  • Annual pricing starts at ₹799 per user per month
  • Android is required for SIM-based call tracking and recording

• WinChilla — where it wins

  • Combines pipelines, inbox, bookings, messaging, payments, and automation
  • Supports web, iOS, Android, and API access
  • Connects with calendars, accounting, payments, and social platforms

  Where it doesn't

  • It is less fitness-specific than a purpose-built fitness CRM
  • No free plan is available
  • Usage-based fees may apply to messaging, AI, and some automations

• Cratio7.4/10 · Paid

  A fitness-focused CRM for managing leads, trials, memberships, renewals, and WhatsApp follow-up.

  Visit CratioFull verdict →
• WinChilla6.4/10 · Paid

  A broad CRM suite for small fitness businesses that need automation beyond member management.

  Visit WinChillaFull verdict →