Cratio vs FitJoy

Cratio7.4Visit FitJoy6.8Visit

Higher score Cratio #7 in Fitness CRM Software 7.4/10 Paid ✓ 5 of 6 features Visit Cratio

vs

FitJoy #13 in Fitness CRM Software 6.8/10 14-day trial Free trial✓ 6 of 6 features Visit FitJoy

• Cratio fits best

  Multi-location gyms needing advanced lead operations

• FitJoy fits best

  Studios prioritizing AI prospect and retention workflows

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Side by side

Feature	Cratio 7.4/10 Visit ↗	FitJoy 6.8/10 Visit ↗
At a glance
Editor score	7.4	6.8
Ranking	#7 in Fitness CRM Software	#13 in Fitness CRM Software
Best for	Multi-location gyms needing advanced lead operations	Studios prioritizing AI prospect and retention workflows
Pricing model	Paid	Paid
Starting price	₹799/user/mo	$49/mo
Free plan	—	—
Free trial	—	14 days
Deployment	Cloud, Mobile	Cloud
Platforms	Web, Android, iOS	Web
Integrations	16 integrations	5 integrations
Built for	Solo, Small business, Mid-market, Enterprise	Small business
Features Cratio 5/6 · FitJoy 6/6
Lead capture	✓	✓
Follow-up automation	✓	✓
SMS messaging	Not checked yet	✓ (best)
Email automation	✓	✓
Sales pipeline	✓	✓
Retention automation	✓	✓
Specs
Contact limit	Not checked yet	Not checked yet
Our review
Pros	Routes leads by outlet, source, counsellor, or round-robin rules Automates trial reminders, renewals, and lapsed-member follow-ups Connects WhatsApp, calls, ads, forms, portals, and automation tools	AI answers prospects using studio-specific pricing, classes, and policies Automates follow-up across SMS, WhatsApp, and email Connects with Mindbody, MarianaTek, Zen Planner, Pike13, and Glofox
Cons	No free plan is available Annual pricing starts at ₹799 per user per month Android is required for SIM-based call tracking and recording	Web-only platform coverage Operational CRM breadth is narrower than broader fitness CRMs No free plan; the Joya plan costs $49 per month
Our verdict	Cratio is a sales CRM for Indian gyms, studios, personal trainer businesses, and multi-outlet fitness chains. It captures enquiries from fitness forms, portals, walk-ins, referrals, Instagram, Meta Lead Ads, and other sources, then… Read the review →	FitJoy is an AI sales agent and CRM workflow tool for boutique fitness studios, including Pilates, yoga, barre, HIIT, and wellness businesses. It captures website inquiries, answers questions using studio-specific pricing, classes,… Read the review →

Strengths and trade-offs

• Cratio — where it wins

  • Routes leads by outlet, source, counsellor, or round-robin rules
  • Automates trial reminders, renewals, and lapsed-member follow-ups
  • Connects WhatsApp, calls, ads, forms, portals, and automation tools

  Where it doesn't

  • No free plan is available
  • Annual pricing starts at ₹799 per user per month
  • Android is required for SIM-based call tracking and recording

• FitJoy — where it wins

  • AI answers prospects using studio-specific pricing, classes, and policies
  • Automates follow-up across SMS, WhatsApp, and email
  • Connects with Mindbody, MarianaTek, Zen Planner, Pike13, and Glofox

  Where it doesn't

  • Web-only platform coverage
  • Operational CRM breadth is narrower than broader fitness CRMs
  • No free plan; the Joya plan costs $49 per month

• Cratio7.4/10 · Paid

  A fitness-focused CRM for managing leads, trials, memberships, renewals, and WhatsApp follow-up.

  Visit CratioFull verdict →
• FitJoy6.8/10 · 14-day trial

  A focused AI CRM for fitness studios that need automated lead and retention workflows.

  Visit FitJoyFull verdict →