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Head-to-head · Automotive CRM Software

AutoRaptor vs DealerCenter CRM

  • Updated Oct 2026
  • Both researched from official sources
  • 7 checks side by side
Higher score AutoRaptor #2 in Automotive CRM Software 8.7/10 Pricing on request ✓ 6 of 6 features Visit AutoRaptor
DealerCenter CRM #16 in Automotive CRM Software 6.6/10 30-day trial Free trial✓ 6 of 6 features Visit DealerCenter

AutoRaptor leads on 0 checks, DealerCenter CRM on 0, and 7 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAutoRaptor · 8.7/10
  • Free trialonly DealerCenter CRM

AutoRaptor scores higher on our rubric for automotive crm software: 8.7 against 6.6 out of 10; our editors rank them #2 and #16.

AutoRaptor is the better fit for dealers needing sales and F&I workflows. DealerCenter CRM is the better fit for budget-conscious independent dealerships.

  • AutoRaptor fits best

    Dealers needing sales and F&I workflows

  • DealerCenter CRM fits best

    Budget-conscious independent dealerships

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Side by side

Feature AutoRaptor 8.7/10 Visit ↗ DealerCenter CRM 6.6/10 Visit ↗
At a glance
Editor score 8.7 6.6
Ranking #2 in Automotive CRM Software #16 in Automotive CRM Software
Best for Dealers needing sales and F&I workflows Budget-conscious independent dealerships
Pricing model Paid Paid
Starting price — —
Free plan Not checked yet —
Free trial — 30 days
Deployment Cloud, Mobile Cloud, Mobile
Platforms Web, iOS, Android Web, iOS, Android
Support Email, Phone, Live chat, Docs Email, Live chat, Phone
Integrations 80+ integrations 7 integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features AutoRaptor 6/6 · DealerCenter CRM 6/6
DMS integration ✓ ✓
Lead routing ✓ ✓
SMS messaging ✓ ✓
Workflow automation ✓ ✓
Mobile app ✓ ✓
Lead source capture ✓ ✓
Our review
Pros
  • Routes leads automatically and captures them from multiple sources.
  • Combines text, email, and calling with automated follow-up workflows.
  • Connects DMS, inventory, credit, vehicle-history, and F&I processes.
  • Round-robin routing and automated email and SMS workflows
  • Lead imports, campaigns, dashboards, and sales activity reporting
  • Web, iOS, and Android access with dealership integrations
Cons
  • Pricing requires a sales conversation rather than published plan amounts.
  • Plans use defined user bands from 3-5 users through unlimited users.
  • Its broad dealership workflow coverage may exceed narrower CRM needs.
  • No free plan is available
  • Advanced calling and campaign controls require CRM Pro
  • The CRM is focused on dealership sales operations
Our verdict

AutoRaptor is a web-based automotive CRM for independent, high-volume, BHPH, franchise, and other dealership teams. It brings lead capture, automatic assignment, customer communications, follow-up tasks, campaigns, sales reporting,…

Read the review →

DealerCenter CRM is a paid customer relationship management system for independent auto dealerships. It brings internet and phone lead import, lead management, customer communications, tasks, workflows, campaigns, and sales activity…

Read the review →
  1. AutoRaptorAutomotive CRM Software 8.7Pricing on request
  2. DealerCenter CRMAutomotive CRM Software 6.630-day trial

Strengths and trade-offs

  • AutoRaptor — where it wins

    • Routes leads automatically and captures them from multiple sources.
    • Combines text, email, and calling with automated follow-up workflows.
    • Connects DMS, inventory, credit, vehicle-history, and F&I processes.

    Where it doesn't

    • Pricing requires a sales conversation rather than published plan amounts.
    • Plans use defined user bands from 3-5 users through unlimited users.
    • Its broad dealership workflow coverage may exceed narrower CRM needs.

  • DealerCenter CRM — where it wins

    • Round-robin routing and automated email and SMS workflows
    • Lead imports, campaigns, dashboards, and sales activity reporting
    • Web, iOS, and Android access with dealership integrations

    Where it doesn't

    • No free plan is available
    • Advanced calling and campaign controls require CRM Pro
    • The CRM is focused on dealership sales operations

More comparisons

All automotive CRM software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update