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Head-to-head · Automotive CRM Software

AutoRaptor vs CDK CRM

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score AutoRaptor #2 in Automotive CRM Software 8.7/10 Pricing on request ✓ 6 of 6 features Visit AutoRaptor
CDK CRM #10 in Automotive CRM Software 7.3/10 Pricing on request ✓ 6 of 6 features Visit CDK CRM

AutoRaptor leads on 0 checks, CDK CRM on 0, and 6 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAutoRaptor · 8.7/10

AutoRaptor scores higher on our rubric for automotive crm software: 8.7 against 7.3 out of 10; our editors rank them #2 and #10.

AutoRaptor is the better fit for dealers needing sales and F&I workflows. CDK CRM is the better fit for CDK-connected dealers wanting AI assistance.

  • AutoRaptor fits best

    Dealers needing sales and F&I workflows

  • CDK CRM fits best

    CDK-connected dealers wanting AI assistance

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Side by side

Feature AutoRaptor 8.7/10 Visit ↗ CDK CRM 7.3/10 Visit ↗
At a glance
Editor score 8.7 7.3
Ranking #2 in Automotive CRM Software #10 in Automotive CRM Software
Best for Dealers needing sales and F&I workflows CDK-connected dealers wanting AI assistance
Pricing model Paid Paid
Starting price — Pricing on request
Free plan Not checked yet Not checked yet
Free trial — —
Deployment Cloud, Mobile Cloud, Mobile
Platforms Web, iOS, Android Web
Support Email, Phone, Live chat, Docs Phone
Integrations 80+ integrations 7 integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features AutoRaptor 6/6 · CDK CRM 6/6
DMS integration ✓ ✓
Lead routing ✓ ✓
SMS messaging ✓ ✓
Workflow automation ✓ ✓
Mobile app ✓ ✓
Lead source capture ✓ ✓
Our review
Pros
  • Routes leads automatically and captures them from multiple sources.
  • Combines text, email, and calling with automated follow-up workflows.
  • Connects DMS, inventory, credit, vehicle-history, and F&I processes.
  • AI routing, conversation summaries, and writing assistance
  • Unified email, text, and chat inbox with automated follow-up
  • Connections to DMS, digital retail, finance, and desking systems
Cons
  • Pricing requires a sales conversation rather than published plan amounts.
  • Plans use defined user bands from 3-5 users through unlimited users.
  • Its broad dealership workflow coverage may exceed narrower CRM needs.
  • Pricing is handled through a contact-sales process
  • Access is listed for web rather than multiple named platforms
  • Mobile tools are described without a named mobile app platform
Our verdict

AutoRaptor is a web-based automotive CRM for independent, high-volume, BHPH, franchise, and other dealership teams. It brings lead capture, automatic assignment, customer communications, follow-up tasks, campaigns, sales reporting,…

Read the review →

CDK CRM is a customer relationship management platform for automotive dealerships, covering sales, service, and marketing workflows. It brings lead management, automated follow-up, messaging, reporting, video communication, and customer…

Read the review →
  1. AutoRaptorAutomotive CRM Software 8.7Pricing on request
  2. CDK CRMAutomotive CRM Software 7.3Pricing on request

Strengths and trade-offs

  • AutoRaptor — where it wins

    • Routes leads automatically and captures them from multiple sources.
    • Combines text, email, and calling with automated follow-up workflows.
    • Connects DMS, inventory, credit, vehicle-history, and F&I processes.

    Where it doesn't

    • Pricing requires a sales conversation rather than published plan amounts.
    • Plans use defined user bands from 3-5 users through unlimited users.
    • Its broad dealership workflow coverage may exceed narrower CRM needs.

  • CDK CRM — where it wins

    • AI routing, conversation summaries, and writing assistance
    • Unified email, text, and chat inbox with automated follow-up
    • Connections to DMS, digital retail, finance, and desking systems

    Where it doesn't

    • Pricing is handled through a contact-sales process
    • Access is listed for web rather than multiple named platforms
    • Mobile tools are described without a named mobile app platform
  • AutoRaptor8.7/10 · Pricing on request

    A dealership CRM combining lead management, communications, desking, credit, and F&I workflows.

    Visit AutoRaptorFull verdict →
  • CDK CRM7.3/10 · Pricing on request

    A CDK-connected dealership CRM with AI routing, unified messaging, and automated follow-up.

    Visit CDK CRMFull verdict →

More comparisons

All automotive CRM software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update