The Best Media Planning Software in 2026
We researched media planning software using official vendor websites, including pricing pages, plan tables, and product documentation. Rankings focus on the category’s core job: building channel plans, schedules, and budgets before placements are purchased, with value for money and verified features considered.
Our top picks
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Top ranked
Amazon Ads Media Planning Suite#1 of 309.2/10A cross-funnel planning suite with budget recommendations, reach views, and API workflows.
Pricing on request
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Runner-up
8.8/10A web-based planner for modeling digital reach, frequency and audience overlap.
Pricing on request
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Top-ranked free plan
Halliard#7 of 307.6/10Multi-channel planning, buying, and measurement, with a single-user free plan.
Free plan · pricing on request
Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. How we rank.
The full ranking 30 tools, best first
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Best forTeams planning Amazon and cross-funnel campaigns
A cross-funnel planning suite with budget recommendations, reach views, and API workflows.
- Forecasting tools
9.2/10★★★★★Contact Amazon Ads -
Best forTeams modeling cross-platform reach and frequency
A web-based planner for modeling digital reach, frequency and audience overlap.
- Forecasting tools
8.8/10★★★★☆Contact Comscore -
Best forLarge teams combining audience data and media planning
A broad audience-data and activation platform for teams planning across channels.
8.6/10★★★★☆Visit Nielsen -
Best forAgencies managing broad media plans and buying workflows
Broad agency planning and buying workflows, starting at $199 per user per month.
7.9/10★★★★☆Visit Bionic -
Best forMid-market teams coordinating budgets and approvals
Shared media planning for budgets, approvals, spend tracking and campaign reporting.
- Forecasting tools
7.8/10★★★★☆Visit Camphouse -
Best forMid-market and enterprise teams linking plans to execution
Connects cross-channel planning with campaign execution, spend controls and reconciliation.
7.7/10★★★★☆Visit Mediaocean -
Best forSmall teams planning across channels and measuring results
Multi-channel planning, buying, and measurement, with a single-user free plan.
- Forecasting tools
7.6/10★★★★☆Visit Halliard -
Best forAgencies organizing placements, budgets, and approvals
Connects media placements, budgets, approvals, and invoice checks in a web-based workflow.
7.5/10★★★★☆Visit MediaPlanHQ -
Best forSmall teams building cross-channel digital proposals
Cross-channel digital planning and proposal tools, with a free plan and paid Pro tiers.
- Forecasting tools
7.4/10★★★★☆Visit ArcPlanner -
Best forAgencies planning in Excel and Microsoft workflows
Excel-linked media planning with campaign workflows, master plans and reporting.
- Forecasting tools
7.3/10★★★★☆Visit Advvy -
Best forSmall agencies reconciling plans with actual spend
Planacta connects annual media plans to spend reconciliation, approvals and invoicing.
- Forecasting tools
7.2/10★★★★☆Visit Planacta -
Best forTeams comparing cross-media reach and audience scenarios
A web-based planner for comparing reach, frequency and budget scenarios across media.
- Forecasting tools
7.1/10★★★★☆Contact TelmarHelixa -
Best forTeams planning and buying out-of-home campaigns
An OOH-focused platform for comparing inventory, planning campaigns, and measuring results.
- Forecasting tools
7.0/10★★★★☆Visit AdQuick -
Best forTeams modeling reach across many media touchpoints
A broad media planning tool for comparing reach, frequency and budget scenarios across channels.
- Forecasting tools
6.9/10★★★☆☆Contact TelmarHelixa -
Best forAgencies planning television and radio campaigns
TV and radio planning with optimization and delivery monitoring, in a self-hosted system.
- Forecasting tools
6.8/10★★★☆☆Visit site -
Best forTeams optimizing OOH plans by audience and location
A web-based OOH planner that optimizes media choices and forecasts campaign outcomes.
- Forecasting tools
6.7/10★★★☆☆Contact Moving Walls -
Best forTeams planning programmatic display, video, and CTV
A digital media planner combining inventory discovery, audience matching, and forecasts.
- Forecasting tools
6.6/10★★★☆☆Contact Voise -
Best forSmall teams planning and pacing paid digital campaigns
Turns campaign briefs into paid-media plans, with pacing and budget guidance from $39/month.
- Forecasting tools
6.5/10★★★☆☆Visit Medusa -
Best forTeams researching media programs and creating proposals
Media-program research and reusable plans with proposal tools, starting at $159 per month.
6.4/10★★★☆☆Visit NextMark -
Best forTeams planning and activating programmatic DOOH
A focused DOOH platform for planning, launching and optimizing screen campaigns.
- Forecasting tools
6.3/10★★★☆☆Visit The Neuron -
Best forTeams forecasting and scheduling DOOH campaigns
A DOOH planning and reporting platform with forecasting, scheduling, and Eskimi DSP launch.
- Forecasting tools
6.2/10★★★☆☆Visit Eskimi DOOH -
Best forOOH operators building inventory-based proposals
An OOH-focused CRM/ERP for turning available inventory into campaign proposals and workflows.
- Forecasting tools
6.1/10★★★☆☆Request a demo -
Best forTeams planning static and digital OOH placements
Map-based planning and execution monitoring for static and digital OOH campaigns.
6.0/10★★★☆☆Visit OOH Sync -
Best forSmall teams planning mixed traditional and digital campaigns
A web-based planner for teams managing campaign briefs, budgets, flights, and results.
- Forecasting tools
5.9/10★★★☆☆Visit MediaPlanR -
Best forAdvertisers planning and optimizing DOOH campaigns
A DOOH planning platform that connects screen selection, activation, and measurement.
5.8/10★★★☆☆Visit Goldfish Ads -
Best forTeams evaluating OOH inventory and audience delivery
OOH inventory research and exposure measurement with attribution and audience extension.
5.7/10★★★☆☆Visit StreetMetrics -
Best forTeams focused on programmatic campaign buying
A cross-channel programmatic platform for teams managing targeted ad campaigns.
5.6/10★★★☆☆Visit Simpli.fi -
Best forTeams converting briefs into collaborative digital plans
Turns varied brief formats into collaborative digital plans with customizable, exportable grids.
5.5/10★★★☆☆Contact HUNX -
Best forBrands and agencies managing paid-social campaigns
A paid-social campaign platform, not a media planning tool.
5.2/10★★★☆☆Visit Skai -
Best forMid-market and enterprise media planning teams
A workflow platform covering media plans through activation, financial processes, and reporting.
5.1/10★★★☆☆Contact FreeWheel
No tools match those filters.
Compare at a glance
| # | Tool | Free plan | Paid from | Media types supported | Planning capabilities | Forecasting tools | Channels supported | Score |
|---|---|---|---|---|---|---|---|---|
| 1 | Amazon Ads Media Planning Suite | — | — | Sponsored ads, display, online video, streaming TV, audio | Single-format, multi-format, and goal-based full-funnel plans; budget allocation recommendations; deduplicated reach estimates; audience insights; reach and frequency views; linear-TV incremental-impact comparison; customizable channel-plan inputs; API-based workflow integration | Yes | Sponsored ads, display, online video, streaming TV, audio, Amazon DSP, and beyond-Amazon channels | 9.2 |
| 2 | Comscore Reach/Frequency Multi-Platform | No | — | display, video, app content | media plan efficiency evaluation; frequency caps; price and scale evaluation; CPM and impression adjustment; campaign simulation; audience overlap analysis; GRP diminishing-return analysis | Yes | desktop, smartphone, tablet | 8.8 |
| 3 | Nielsen Marketing Cloud | — | — | — | — | — | — | 8.6 |
| 4 | Bionic for Agencies | No | — | Broadcast, digital, direct, mobile, omnichannel, out of home, print, and other | Placement research and building; budgeting and flighting; cost management; reach and frequency calculation; KPI goals; RFPs; plan filtering, batch editing, presentation, and change-history auditing | — | Cable TV, radio, television, audience, audio, augmented reality, CTV/OTT, e-newsletter, metaverse/VR, native, online display, podcast, search, social, video, email broadcast, fax broadcast, postal mail, telephone, mobile display, SMS, AI agent, airborne, billboard, cinema, digital out of home, event, furniture, kiosk, point of sale, transit, FSI, magazine, newspaper, other | 7.9 |
| 5 | Camphouse | No | — | — | — | Yes | — | 7.8 |
| 6 | Mediaocean Prisma | — | — | — | — | — | search, social, display, video | 7.7 |
| 7 | Halliard | Yes | — | TV, CTV, digital, OOH, audio, social | Visual flowcharts, Gantt timeline, multi-channel scheduling, budget roll-ups, reach/frequency estimation, client-ready exports, scenario comparison, media-buy tracking | Yes | TV, CTV, digital, OOH, audio, social | 7.6 |
| 8 | MediaPlanHQ | No | — | — | Media placement planning, budget and expense tracking, blocking charts, calendars, reports, insertion orders, booking status automation | — | — | 7.5 |
| 9 | ArcPlanner | Yes | $49/mo | Display, video, CTV, audio, paid social, search, and other digital line items | Cross-channel line-item planning; automated budget allocation; DMA and international planning; branded deck and RFP response creation; budget optimization; audience overlap analysis | Yes | Display, video, CTV, audio, paid social, search, and other digital line items | 7.4 |
| 10 | Advvy | — | — | — | Excel template sync; interactive campaign plans; master media plans and flow charts; digital authorisations; historical reporting; multiple-currency planning; planned-versus-booked reporting | Yes | — | 7.3 |
| 11 | Planacta | Yes | None | Search, paid social, retail media, video, display, programmatic, connected TV, audio | Annual plan grid; budget by campaign, channel, market and month; spread annual total across months; planned-vs-actual reconciliation; client approval; next-year prediction | Yes | Search, paid social, retail media, video, display, programmatic, connected TV, audio | 7.2 |
| 12 | TelmarHelixa Plan | — | — | Digital and traditional media; channel availability depends on licensed survey datasets | Audience targeting; media selection; reach and frequency planning; scenario comparison; optimization; channel allocation constraints; plan visualizations | Yes | Digital and traditional channels; examples include online, magazines, VOD, TV and radio | 7.1 |
| 13 | AdQuick Pro | — | — | out-of-home (OOH), digital out-of-home (DOOH), online display and video, mobile display and video, connected TV, streaming audio, direct mail | inventory comparison by price/location/demographics; audience and location targeting; campaign visualization with points of interest and heatmaps; programmatic and guaranteed campaign planning; creative scheduling | Yes | OOH, DOOH, online display and video, mobile display and video, connected TV, streaming audio, direct mail | 7.0 |
| 14 | Plan | — | — | TV, digital, OOH, audio, print, social, retail media, and emerging channels; 70+ media types | Flexible media modeling; dynamic reach curves; cross-channel planning; multi-survey planning; scenario testing; custom channel creation; audience transfer from Explore | Yes | TV, digital, OOH, audio, print, social, retail media, and emerging channels | 6.9 |
| 15 | AQUA Media Platform | — | — | Television and radio currently available; online and out-of-home are roadmap items | Calendar-based planning; autoplanning; pivots by station, spot code, daypart, week, month and position; spot-level editing; exports; planning suggestions | Yes | Television, radio | 6.8 |
| 16 | Moving Audiences Planning | — | — | Out-of-home (OOH), including digital out-of-home (DOOH) | Automatic plan optimization by budget, target audience and location; audience- and location-led media selection; mobility-informed planning; compare media opportunities; build campaign plans; update cost, reach and availability projections when inputs change | Yes | Out-of-home (OOH), including digital out-of-home (DOOH) | 6.7 |
| 17 | Voise Agentic Planner | — | — | Display, video, CTV, audio, native | Inventory discovery; audience matching; budget allocation; predictive performance modeling; geo and device heat mapping; media plan export | Yes | CTV, display, video, audio, native | 6.6 |
| 18 | Medusa | No | $39/mo | Paid search, paid social, programmatic display, video/CTV | Brief parsing, audience persona generation and matching, channel budget allocation, tactics, flighting, plan-to-actual pacing, performance analytics, optimization recommendations | Yes | Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, DV360 | 6.5 |
| 19 | NextMark Media Planning | No | $159/mo | online, mobile, postal, video, email, telephone, inserts | media program search; standardized media kits and data cards; competitive usage data; related-media recommendations; plan creation and reuse; document management; proposal generation; media operations integration | — | online, mobile, postal, video, email, telephone, inserts | 6.4 |
| 20 | The Neuron | No | — | Digital out-of-home (DOOH) screens, including roadside billboards, shopping malls, grocery and convenience venues, gyms and leisure venues, cafés and quick-service restaurants, transit and bus stops | Map-based screen search; location, venue, audience and time targeting; budget and date setup; natural-language AI-assisted venue, scheduling and budget recommendations; campaign creative upload; live delivery tracking | Yes | Programmatic digital out-of-home (DOOH) | 6.3 |
| 21 | Eskimi DOOH | — | — | Digital out-of-home (DOOH) screens; static image and video creatives | Screen inventory map and filtering; audience building; reusable screen lists; reach/frequency forecasting; plan optimization; plan comparison; share of voice; branded PDF export; AI-generated screen lists | Yes | Programmatic digital out-of-home | 6.2 |
| 22 | OOH Planner | — | — | Billboards, LED digital screens, building-wall advertising, posters, urban furniture, mobile screens | AI planning from client brief; reach- or impact-oriented strategies; audience and CPM calculations; location maps; audience metrics; artwork mockups; financial breakdowns | Yes | Out-of-home (OOH): billboards, LED digital screens, building-wall advertising, posters, urban furniture, mobile screens | 6.1 |
| 23 | OOH Sync | — | — | Static OOH; digital OOH; cab and auto branding; commercial vehicle branding; metro; wall painting; RWA/residential community advertising | Map-based inventory views; real-time availability; area, budget, and campaign-goal filters; location, size, and cost targeting; vehicle count, city mix, format, and estimated impression planning; unified reporting and analytics | — | Static billboards/hoardings; digital screens; cabs and autos; commercial vehicles; metro; walls; residential communities | 6.0 |
| 24 | MediaPlanR | No | — | Digital advertising, TV, radio, out-of-home (OOH), print, influencer | Campaign and flight planning; placements; channel mix; budget management and alerts; department budgets; performance tracking; team collaboration | Yes | Google, Meta, TikTok, LinkedIn, TV, radio, OOH, print, influencer | 5.9 |
| 25 | Goldfish Ads | — | — | Digital out-of-home screens, including billboards, transit, retail, restaurants, airports, and other venue-based screens | Screen and inventory selection; audience targeting; budget setting; custom media plans; interactive heatmaps; augmented-reality previews; campaign launch; real-time optimization | — | Digital out-of-home; social campaign assets and targeting via Facebook, Instagram, and TikTok | 5.8 |
| 26 | StreetMetrics | — | — | — | — | — | — | 5.7 |
| 27 | Simpli.fi | No | — | — | — | — | — | 5.6 |
| 28 | iPlanner | — | — | Digital media plans; supported inventory examples include video, search, and display | Brief-to-plan generation; shared-grid collaboration; custom columns and formulas; workflow stages; summary metrics; plan duplication; template-mapped exports | — | Meta, TikTok, YouTube, Google Ads, DV360 | 5.5 |
| 29 | Skai | No | — | — | — | — | — | 5.2 |
| 30 | Strata | — | — | — | cross-media campaign planning; digital campaign planning and buying; pre-buy through execution workflow | — | premium video inventory; OTT; podcasting | 5.1 |
Head-to-head All 28 comparisons →
- Amazon Ads Media Planning Suite vs Comscore Reach/Frequency Multi-Platform
- Amazon Ads Media Planning Suite vs Nielsen Marketing Cloud
- Amazon Ads Media Planning Suite vs Bionic for Agencies
- Amazon Ads Media Planning Suite vs Camphouse
- Amazon Ads Media Planning Suite vs Mediaocean Prisma
- Amazon Ads Media Planning Suite vs Halliard
- Amazon Ads Media Planning Suite vs MediaPlanHQ
- Comscore Reach/Frequency Multi-Platform vs Nielsen Marketing Cloud
- Comscore Reach/Frequency Multi-Platform vs Bionic for Agencies
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How we rank media planning software
Every tool on this page was researched by iTechGuides Editors from its official website — pricing pages, plan tables and product documentation. We rank on how well each one does this category's core job, what the free or entry plan includes, and where it falls short. Where we have enough verified facts, the score out of 10 is a rubric — job fit, value and how much we could verify — shown with its breakdown on every tool's page; a tool we have not verified enough to score yet shows its rank without a number. Scores are re-checked when a product changes its plans. Read the full editorial policy, or submit a tool we missed.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update