AQUA Media Platform
AQUA Media Platform: TV and radio planning with optimization and delivery monitoring, in a self-hosted system. Ranked #15 of 30 in Media Planning Software by our editors (6.8/10); pricing: Pricing on request; best for agencies planning television and radio campaigns.
At a glance
- Editor score6.8 / 10
- PricingPricing on request
- Best forAgencies planning television and radio campaigns
- Forecasting toolsYes
- Facts checked4 Oct 2026
Where it wins
- Autoplanning optimizes audience delivery, reach, affinity and cost efficiency.
- Monitors campaign delivery against the original plan and projects final delivery.
- Role-based access controls and on-premise installation support agency operations.
Where it doesn't
- Current media modules are limited to television and radio.
- Online and out-of-home are roadmap items, not current modules.
- Pricing requires contacting sales; there is no public price.
Our verdict on AQUA Media Platform
AQUA Media Platform is an on-premise media planning and campaign monitoring system from Visage Communications, built for media agencies. Its current television and radio modules cover campaign setup, planning, optimization, exports and delivery monitoring. The product is suited to teams managing broadcast campaigns and agency operations; it is a narrower fit for buyers who need online or out-of-home planning today.
Television planning centers on a calendar grid with program rows and day columns. Planners can use audience and cost metrics, autoplanning for audience delivery, affinity, reach and cost efficiency, and pivots by station, spot code, daypart, week, month and position. Spot-level editing and client-ready exports support plan refinement and sharing. The system also reconciles delivery against the original plan, projects final delivery and suggests plans or grades performance against budget and audience KPIs. These features make it more than a scheduling calendar, though buyers should assess whether the broadcast focus matches their channel mix.
The agency operations layer adds dashboards for client revenue, channel revenue and staff workload, while role-based access controls are included. Deployment is on-premise, and the product is also identified as available on the web. According to the vendor's published product information, online and out-of-home modules are roadmap items rather than current capabilities. Pricing is by annual license, with prospects asked to request a demo; buyers need to contact sales to discuss cost. AQUA is a sensible shortlist option for broadcast-focused agencies seeking planning and monitoring in one system. Teams whose plans depend on digital or out-of-home media should consider a product with those channels available now.
AQUA Media Platform pricing
AQUA Media Platform fact sheet
| Free plan | Not verified |
|---|---|
| Paid from | Not verified |
| Media types supported | Television and radio currently available; online and out-of-home are roadmap items |
| Planning capabilities | Calendar-based planning; autoplanning; pivots by station, spot code, daypart, week, month and position; spot-level editing; exports; planning suggestions |
| Forecasting tools | Yes |
| Channels supported | Television, radio |
| Named integrations | Not verified |
| Deployment platforms | Web |
| Deployment | Self-hosted |
| Platforms | Web |
| Support | |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Pricing | Pricing on request |
| Website | aquamediaplatform.com |
| Facts checked | 4 Oct 2026 |
Alternatives to AQUA Media Platform
- Amazon Ads Media Planning SuiteA cross-funnel planning suite with budget recommendations, reach views, and API workflows.9.2
- Comscore Reach/Frequency Multi-PlatformA web-based planner for modeling digital reach, frequency and audience overlap.8.8
- Nielsen Marketing CloudA broad audience-data and activation platform for teams planning across channels.8.6
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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