Amazon Ads Media Planning Suite
Amazon Ads Media Planning Suite: A cross-funnel planning suite with budget recommendations, reach views, and API workflows. Ranked #1 of 30 in Media Planning Software by our editors (9.2/10); pricing: Pricing on request; best for teams planning Amazon and cross-funnel campaigns.
At a glance
- Editor score9.2 / 10
- PricingPricing on request
- Best forTeams planning Amazon and cross-funnel campaigns
- Forecasting toolsYes
- Facts checked4 Oct 2026
Where it wins
- Plans cover single formats, multiple formats, and full-funnel goals
- Combines budget recommendations with audience and deduplicated-reach insights
- APIs connect media plans with agency workflows
Where it doesn't
- Access depends on advertiser account type and the specific planning tool
- Channel and feature availability varies by region and tool
- Pricing requires contacting an Amazon Ads account executive
Our verdict on Amazon Ads Media Planning Suite
Amazon Ads Media Planning Suite brings together planning tools for advertisers building campaigns across Amazon Ads. Its Ads Planner supports single-format and multi-format plans, as well as budget allocation toward campaign goals. The suite is intended for teams that need to plan across channels and compare audience, reach, and budget considerations; its channel list includes display, online video, streaming TV, audio, and Amazon DSP, along with beyond-Amazon channels. Advertisers can access planning capabilities through Amazon DSP, the advertising console, and APIs.
Planning depth is a central strength. Ads Planner combines audience insights with deduplicated reach estimates and budget-allocation recommendations. Channel Planner adds channel-specific reach and frequency views, customizable inputs for recording channel plan details, and comparisons of incremental impact with linear TV. This makes the suite relevant to teams assessing how channel investments fit together, rather than only setting budgets for a single ad format. The published capabilities also support forecasting. Teams whose work depends on cross-funnel planning or comparing channel investments may find this breadth useful; those seeking a narrowly focused standalone planner may prefer a more limited tool.
The workflow fit is strongest for advertisers already working within Amazon Ads: plans can be accessed through Amazon DSP and the advertising console, while APIs support integration into agency workflows. According to Amazon Ads, the suite is a collection of planning tools rather than a separately priced standalone product. Access requires an advertiser account, and the vendor directs interested teams to an Amazon Ads account executive for more information. Availability and access depend on the tool and advertiser account type, while channel and feature availability varies by region and tool. Teams should consider those access conditions before choosing it, particularly if they need consistent capabilities across regions or account types.
Amazon Ads Media Planning Suite pricing
Amazon Ads Media Planning Suite fact sheet
| Free plan | Not verified |
|---|---|
| Paid from | Not verified |
| Media types supported | Sponsored ads, display, online video, streaming TV, audio |
| Planning capabilities | Single-format, multi-format, and goal-based full-funnel plans; budget allocation recommendations; deduplicated reach estimates; audience insights; reach and frequency views; linear-TV incremental-impact comparison; customizable channel-plan inputs; API-based workflow integration |
| Forecasting tools | Yes |
| Channels supported | Sponsored ads, display, online video, streaming TV, audio, Amazon DSP, and beyond-Amazon channels |
| Named integrations | Amazon DSP; Amazon Ads API; advertising console |
| Deployment platforms | Web |
| Deployment | Cloud |
| Platforms | Web |
| Support | Docs |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 2 integrations: Amazon DSP, Amazon Ads API |
| Pricing | Pricing on request |
| Website | advertising.amazon.com |
| Facts checked | 4 Oct 2026 |
Amazon Ads Media Planning Suite integrations
Amazon Ads Media Planning Suite lists 2 integrations on its own site.
- Amazon DSP
- Amazon Ads API
Alternatives to Amazon Ads Media Planning Suite
- Comscore Reach/Frequency Multi-PlatformA web-based planner for modeling digital reach, frequency and audience overlap.8.8
- Nielsen Marketing CloudA broad audience-data and activation platform for teams planning across channels.8.6
- Bionic for AgenciesBroad agency planning and buying workflows, starting at $199 per user per month.7.9
See all Amazon Ads Media Planning Suite alternatives →
Amazon Ads Media Planning Suite vs the competition
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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