Moving Audiences Planning
Moving Audiences Planning: A web-based OOH planner that optimizes media choices and forecasts campaign outcomes. Ranked #16 of 30 in Media Planning Software by our editors (6.7/10); pricing: Pricing on request; best for teams optimizing OOH plans by audience and location.
At a glance
- Editor score6.7 / 10
- PricingPricing on request
- Best forTeams optimizing OOH plans by audience and location
- Forecasting toolsYes
- Facts checked4 Oct 2026
Where it wins
- Automatically optimizes plans around budget, audience and location
- Uses mobility and location intelligence to compare media opportunities
- Forecasts reach, frequency, impressions, ad plays, CPM and eCPM
Where it doesn't
- Focused on OOH and DOOH rather than broader media channels
- Pricing requires contacting sales
- Email is the listed support channel
Our verdict on Moving Audiences Planning
Moving Audiences Planning is Moving Walls’ web-based tool for planning out-of-home (OOH) and digital out-of-home campaigns. It is aimed at brands, agencies and media planners choosing inventory by budget, target audience and location. The planner uses audience, location and mobility intelligence to identify and compare opportunities, then supports campaign-plan creation. Its focus suits teams whose planning work centers on OOH placements rather than a mix of media channels.
The strongest fit is the planning and forecasting workflow. The product automatically optimizes media plans using budget, audience and location inputs. As those inputs change, it updates cost, reach and availability projections. Forecasts cover impressions, reach, frequency, ad plays, CPM and eCPM, giving planners several measures to compare options and shape a campaign. This emphasis on location- and movement-informed selection is relevant when deciding where OOH inventory may reach a target audience; it is less suited to teams looking for a general-purpose media planning system.
Moving Walls presents planning as part of a wider workflow that can connect media selection with campaign activation and measurement, but the product details here describe no specific integrations. Pricing is contact-sales, so buyers will need to discuss terms directly with the vendor. It is available as a cloud-deployed web product, with email listed for support. Choose it if your team needs to optimize OOH or DOOH plans and compare projected costs and delivery as assumptions change. Teams that need publicly stated pricing, a broader range of channels or a specified integration ecosystem should assess alternatives before committing.
Moving Audiences Planning pricing
Moving Audiences Planning fact sheet
| Free plan | Not verified |
|---|---|
| Paid from | Not verified |
| Media types supported | Out-of-home (OOH), including digital out-of-home (DOOH) |
| Planning capabilities | Automatic plan optimization by budget, target audience and location; audience- and location-led media selection; mobility-informed planning; compare media opportunities; build campaign plans; update cost, reach and availability projections when inputs change |
| Forecasting tools | Yes |
| Channels supported | Out-of-home (OOH), including digital out-of-home (DOOH) |
| Named integrations | Not verified |
| Deployment platforms | Web |
| Deployment | Cloud |
| Platforms | Web |
| Support | |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Pricing | Pricing on request |
| Website | products.movingwalls.com |
| Facts checked | 4 Oct 2026 |
Alternatives to Moving Audiences Planning
- Amazon Ads Media Planning SuiteA cross-funnel planning suite with budget recommendations, reach views, and API workflows.9.2
- Comscore Reach/Frequency Multi-PlatformA web-based planner for modeling digital reach, frequency and audience overlap.8.8
- Nielsen Marketing CloudA broad audience-data and activation platform for teams planning across channels.8.6
See all Moving Audiences Planning alternatives →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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