Halliard
Halliard: Multi-channel planning, buying, and measurement, with a single-user free plan. Ranked #7 of 30 in Media Planning Software by our editors (7.6/10); pricing: Free plan · pricing on request; best for small teams planning across channels and measuring results.
At a glance
- Editor score7.6 / 10
- PricingFree plan · pricing on request
- Best forSmall teams planning across channels and measuring results
- Free planYes
- Forecasting toolsYes
- Facts checked4 Oct 2026
Where it wins
- Plans cover TV, CTV, digital, OOH, audio, and social
- Scenario comparisons pair with reach and frequency estimates
- Buying and measurement tiers add pacing, attribution, and data connections
Where it doesn't
- Free access is limited to one user and three scenarios
- Free exports carry Halliard branding
- Platform package prices require contacting sales
Our verdict on Halliard
Halliard is a web-based media planning and measurement platform for independent agencies and in-house marketing teams. Its visual flowchart builder, Gantt timeline, channel scheduling, and budget roll-ups bring TV, CTV, digital, OOH, audio, and social plans into one workspace. Teams can estimate reach and frequency, compare budget scenarios, track media buys, and review pacing. A free plan makes it possible for an individual planner to work on unlimited plans, while collaboration and measurement features make the paid packages more relevant to teams coordinating campaigns or assessing results.
The free plan includes up to three scenarios, reach and frequency estimation, and PDF exports with Halliard branding, but access is single-user. Planning adds unlimited scenarios, unbranded exports, team seats, roles, approvals, version history, audit trail, and white-glove onboarding. Buying builds on Planning with vendor-level buy tracking and pacing, fee transparency, weekly spend allocation and reconciliation, and multi-client and multi-brand workspaces. Measurement adds connections to Snowflake, BigQuery, and Domo, MMM-powered response curves, a funnel-stage attribution dashboard, and a dedicated account team. Platform package prices are not listed; according to Halliard's pricing information, they are priced to team size and media volume, with month-to-month or annual billing. Separately priced services are $25,000 per Marketing Mix Modeling model and $5,000 per Brand Lift Study; these are one-time services, not platform subscriptions.
The product's strongest fit is teams that need planning, buying workflows, and measurement in the same process. Its listed integrations also include Google Ads, Meta, The Trade Desk, PubMatic, and Nielsen, alongside the measurement data connections. MMM work includes channel response curves, saturation analysis, and a next-period budget scenario planner; the measurement package also tracks MMM-attributed revenue. That breadth may suit agencies managing several brands, but it can be more than a solo planner needs. Choose Halliard for multi-channel coordination and measurement; consider another tool if public platform pricing or multi-user access on a free plan is essential.
Halliard pricing
All 6 Halliard plans and prices →
Halliard fact sheet
| Free plan | Yes |
|---|---|
| Paid from | Not verified |
| Media types supported | TV, CTV, digital, OOH, audio, social |
| Planning capabilities | Visual flowcharts, Gantt timeline, multi-channel scheduling, budget roll-ups, reach/frequency estimation, client-ready exports, scenario comparison, media-buy tracking |
| Forecasting tools | Yes |
| Channels supported | TV, CTV, digital, OOH, audio, social |
| Named integrations | Snowflake, BigQuery, Domo, Google Ads, Meta, The Trade Desk, PubMatic, Nielsen |
| Deployment platforms | Web |
| Deployment | Cloud |
| Platforms | Web |
| Built for | Small business, Mid-market (editorial estimate) |
| Integrations | 8 integrations: Snowflake, BigQuery, Domo, Google Ads, Meta, The Trade Desk … |
| Pricing | Free plan · pricing on request (source) |
| Website | halliardmedia.com |
| Facts checked | 4 Oct 2026 |
Halliard integrations
Halliard lists 8 integrations on its own site.
- Snowflake
- BigQuery
- Domo
- Google Ads
- Meta
- The Trade Desk
- PubMatic
- Nielsen
Alternatives to Halliard
- Amazon Ads Media Planning SuiteA cross-funnel planning suite with budget recommendations, reach views, and API workflows.9.2
- Comscore Reach/Frequency Multi-PlatformA web-based planner for modeling digital reach, frequency and audience overlap.8.8
- Nielsen Marketing CloudA broad audience-data and activation platform for teams planning across channels.8.6
See all Halliard alternatives →
Halliard vs the competition
- Halliard vs Amazon Ads Media Planning Suite
- Halliard vs Comscore Reach/Frequency Multi-Platform
- Halliard vs Nielsen Marketing Cloud
- Halliard vs Bionic for Agencies
- Halliard vs Camphouse
- Halliard vs Mediaocean Prisma
Compare Halliard with any tool side by side →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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