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Head-to-head · Media Planning Software

Mediaocean Prisma vs Halliard

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Mediaocean Prisma #6 in Media Planning Software 7.7/10 Pricing on request ✓ 0 of 1 features Visit Mediaocean
Halliard #7 in Media Planning Software 7.6/10 Free plan · pricing on request Free plan✓ 1 of 1 features Visit Halliard

Mediaocean Prisma leads on 0 checks, Halliard on 2, and 0 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreMediaocean Prisma · 7.7/10
  • Free planonly Halliard
  • Most featuresHalliard · 1 of 1

Mediaocean Prisma scores higher on our rubric for media planning software: 7.7 against 7.6 out of 10; our editors rank them #6 and #7.

Halliard offers free plan; Mediaocean Prisma doesn't publish it. Halliard offers forecasting tools; Mediaocean Prisma doesn't publish it.

Mediaocean Prisma is the better fit for mid-market and enterprise teams linking plans to execution. Halliard is the better fit for small teams planning across channels and measuring results.

  • Mediaocean Prisma fits best

    Mid-market and enterprise teams linking plans to execution

  • Halliard fits best

    Small teams planning across channels and measuring results

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. How we rank.

Side by side

Feature Mediaocean Prisma 7.7/10 Visit ↗ Halliard 7.6/10 Visit ↗
At a glance
Editor score 7.7 7.6
Ranking #6 in Media Planning Software #7 in Media Planning Software
Best for Mid-market and enterprise teams linking plans to execution Small teams planning across channels and measuring results
Pricing model Paid Free plan + paid
Starting price Not published Not published
Free plan Not published ✓ (best)
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Integrations 4 integrations 8 integrations
Built for Mid-market, Enterprise Small business, Mid-market
Features Mediaocean Prisma 0/1 · Halliard 1/1
Forecasting tools Not published ✓ (best)
Specs
Media types supported Not published TV, CTV, digital, OOH, audio, social
Planning capabilities Not published Visual flowcharts, Gantt timeline, multi-channel scheduling, budget roll-ups, reach/frequency estimation, client-ready exports, scenario comparison, media-buy tracking
Channels supported search, social, display, video TV, CTV, digital, OOH, audio, social
Named integrations Not published Snowflake, BigQuery, Domo, Google Ads, Meta, The Trade Desk, PubMatic, Nielsen
Deployment platforms Not published Web
Our review
Pros
  • Supports search, social, display and video campaign planning.
  • Connects buying and execution with cross-channel budget controls.
  • Ingests daily delivery data and supports invoice reconciliation.
  • Plans cover TV, CTV, digital, OOH, audio, and social
  • Scenario comparisons pair with reach and frequency estimates
  • Buying and measurement tiers add pacing, attribution, and data connections
Cons
  • Pricing requires contacting sales rather than choosing a published plan.
  • Named integrations focus on Facebook, Sprinklr and Google Ads.
  • Its specified channel scope may not cover every media workflow.
  • Free access is limited to one user and three scenarios
  • Free exports carry Halliard branding
  • Platform package prices require contacting sales
Our verdict

Mediaocean Prisma brings media planning together with buying, execution and financial workflows in a cloud platform. It is aimed at agencies, brands and media suppliers, with a stated fit for mid-market and enterprise teams. For…

Read the review →

Halliard is a web-based media planning and measurement platform for independent agencies and in-house marketing teams. Its visual flowchart builder, Gantt timeline, channel scheduling, and budget roll-ups bring TV, CTV, digital, OOH,…

Read the review →
  1. Mediaocean PrismaMedia Planning Software 7.7Pricing on request
  2. HalliardMedia Planning Software 7.6Free plan · pricing on request

Strengths and trade-offs

  • Mediaocean Prisma — where it wins

    • Supports search, social, display and video campaign planning.
    • Connects buying and execution with cross-channel budget controls.
    • Ingests daily delivery data and supports invoice reconciliation.

    Where it doesn't

    • Pricing requires contacting sales rather than choosing a published plan.
    • Named integrations focus on Facebook, Sprinklr and Google Ads.
    • Its specified channel scope may not cover every media workflow.

  • Halliard — where it wins

    • Plans cover TV, CTV, digital, OOH, audio, and social
    • Scenario comparisons pair with reach and frequency estimates
    • Buying and measurement tiers add pacing, attribution, and data connections

    Where it doesn't

    • Free access is limited to one user and three scenarios
    • Free exports carry Halliard branding
    • Platform package prices require contacting sales
  • Mediaocean Prisma7.7/10 · Pricing on request

    Connects cross-channel planning with campaign execution, spend controls and reconciliation.

    Visit MediaoceanFull verdict →
  • Halliard7.6/10 · Free plan · pricing on request

    Multi-channel planning, buying, and measurement, with a single-user free plan.

    Visit HalliardFull verdict →

More comparisons

All media planning software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update