Head-to-head · Media Planning Software
Comscore Reach/Frequency Multi-Platform vs Halliard
Comscore Reach/Frequency Multi-Platform leads on 0 checks, Halliard on 1, and 1 is even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreComscore Reach/Frequency Multi-Platform · 8.8/10
- Free planonly Halliard
Comscore Reach/Frequency Multi-Platform scores higher on our rubric for media planning software: 8.8 against 7.6 out of 10; our editors rank them #2 and #7.
Halliard offers free plan; Comscore Reach/Frequency Multi-Platform doesn't.
Comscore Reach/Frequency Multi-Platform is the better fit for teams modeling cross-platform reach and frequency. Halliard is the better fit for small teams planning across channels and measuring results.
- Comscore Reach/Frequency Multi-Platform fits best
Teams modeling cross-platform reach and frequency
- Halliard fits best
Small teams planning across channels and measuring results
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Side by side
| Feature | Comscore Reach/Frequency Multi-Platform 8.8/10 Visit ↗ | Halliard 7.6/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 8.8 | 7.6 |
| Ranking | #2 in Media Planning Software | #7 in Media Planning Software |
| Best for | Teams modeling cross-platform reach and frequency | Small teams planning across channels and measuring results |
| Pricing model | Paid | Free plan + paid |
| Starting price | Not published | Not published |
| Free plan | — | ✓ (best) |
| Free trial | — | — |
| Deployment | Cloud | Cloud |
| Platforms | Web | Web |
| Built for | Mid-market, Enterprise | Small business, Mid-market |
| Features Comscore Reach/Frequency Multi-Platform 1/1 · Halliard 1/1 | ||
| Forecasting tools | ✓ | ✓ |
| Specs | ||
| Media types supported | display, video, app content | TV, CTV, digital, OOH, audio, social |
| Planning capabilities | media plan efficiency evaluation; frequency caps; price and scale evaluation; CPM and impression adjustment; campaign simulation; audience overlap analysis; GRP diminishing-return analysis | Visual flowcharts, Gantt timeline, multi-channel scheduling, budget roll-ups, reach/frequency estimation, client-ready exports, scenario comparison, media-buy tracking |
| Channels supported | desktop, smartphone, tablet | TV, CTV, digital, OOH, audio, social |
| Named integrations | Not published | Snowflake, BigQuery, Domo, Google Ads, Meta, The Trade Desk, PubMatic, Nielsen |
| Deployment platforms | Web | Web |
| Our review | ||
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| Our verdict | For agencies and advertisers planning digital campaigns, Comscore Reach/Frequency Multi-Platform brings display, video and app content into a single planning workflow. The web-based product supports desktop, smartphone and tablet… Read the review → |
Halliard is a web-based media planning and measurement platform for independent agencies and in-house marketing teams. Its visual flowchart builder, Gantt timeline, channel scheduling, and budget roll-ups bring TV, CTV, digital, OOH,… Read the review → |
Strengths and trade-offs
Comscore Reach/Frequency Multi-Platform — where it wins
- Plans display, video and app campaigns across desktop, smartphone and tablet
- Simulates effective reach and demographic targeting using actual inventory
- Analyzes person-level audience overlap and diminishing returns from GRPs
Where it doesn't
- Focused on digital media rather than a broad mix of media types
- Available through the web, with cloud deployment
- Requires contacting Comscore for pricing and plan information
Halliard — where it wins
- Plans cover TV, CTV, digital, OOH, audio, and social
- Scenario comparisons pair with reach and frequency estimates
- Buying and measurement tiers add pacing, attribution, and data connections
Where it doesn't
- Free access is limited to one user and three scenarios
- Free exports carry Halliard branding
- Platform package prices require contacting sales
- Comscore Reach/Frequency Multi-Platform8.8/10 · Pricing on request
A web-based planner for modeling digital reach, frequency and audience overlap.
Contact ComscoreFull verdict → - Halliard7.6/10 · Free plan · pricing on request
Multi-channel planning, buying, and measurement, with a single-user free plan.
Visit HalliardFull verdict →
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All media planning software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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