Strata
Strata: A workflow platform covering media plans through activation, financial processes, and reporting. Ranked #30 of 30 in Media Planning Software by our editors (5.1/10); pricing: Pricing on request; best for mid-market and enterprise media planning teams.
At a glance
- Editor score5.1 / 10
- PricingPricing on request
- Best forMid-market and enterprise media planning teams
- Facts checked4 Oct 2026
Where it wins
- Covers cross-media planning through execution and optimization
- Automates orders, approvals, and trafficking workflows
- Connects with attribution, billing, premium video, and data services
Where it doesn't
- Pricing requires contacting sales
- Supported integrations and channels are described only broadly
- Focused on media campaign workflows rather than general-purpose planning
Our verdict on Strata
Strata brings media planning and buying workflows together with campaign activation and financial management. It is aimed at media planners and buyers in mid-market and enterprise organizations that need a workflow spanning pre-buy through execution. The platform includes cross-media and digital campaign planning and buying, with tools for orders, approvals, and trafficking. Reporting and visualization are also part of the product, alongside connections between media and finance systems.
Its scope extends beyond planning into execution and related operations. Strata describes optimization workflows and marketplace connections to premium video inventory and data, with supported channels including premium video inventory, OTT, and podcasting. It can connect attribution tools to the Strata database, and an API connects media billing and payment information. These capabilities may suit teams coordinating planning, buying, and financial handoffs in one workflow. The supplied channel and integration descriptions are broad, however, so teams with specific platform requirements should clarify coverage with FreeWheel before choosing it.
Pricing is contact-sales rather than published as a self-serve plan, and Strata is offered as part of the FreeWheel product suite. That approach may suit organizations evaluating a wider media workflow platform, but teams looking for transparent rates or a quick self-serve purchase may prefer another option. The product is cloud-deployed, and listed company-size fit is mid-market and enterprise. Choose Strata when cross-media execution, order and approval automation, and links to media finance processes matter together; consider alternatives if your needs are narrower or depend on integrations and operating-platform details that need to be specified before purchase.
Strata pricing
Strata fact sheet
| Free plan | Not verified |
|---|---|
| Paid from | Not verified |
| Media types supported | Not verified |
| Planning capabilities | cross-media campaign planning; digital campaign planning and buying; pre-buy through execution workflow |
| Forecasting tools | Not verified |
| Channels supported | premium video inventory; OTT; podcasting |
| Named integrations | Not verified |
| Deployment platforms | Not verified |
| Deployment | Cloud |
| Built for | Mid-market, Enterprise (editorial estimate) |
| Pricing | Pricing on request |
| Website | gotostrata.com |
| Facts checked | 4 Oct 2026 |
Alternatives to Strata
- Amazon Ads Media Planning SuiteA cross-funnel planning suite with budget recommendations, reach views, and API workflows.9.2
- Comscore Reach/Frequency Multi-PlatformA web-based planner for modeling digital reach, frequency and audience overlap.8.8
- Nielsen Marketing CloudA broad audience-data and activation platform for teams planning across channels.8.6
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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