ArcPlanner
ArcPlanner: Cross-channel digital planning and proposal tools, with a free plan and paid Pro tiers. Ranked #9 of 30 in Media Planning Software by our editors (7.4/10); pricing: Free plan · paid from $49/mo (annual) · 14-day trial; best for small teams building cross-channel digital proposals.
At a glance
- Editor score7.4 / 10
- PricingFree plan · paid from $49/mo (annual) · 14-day trial
- Best forSmall teams building cross-channel digital proposals
- Free planYes
- Paid from$49/mo
- Forecasting toolsYes
- Facts checked4 Oct 2026
Where it wins
- Plans display, video, CTV, audio, paid social, and search line items
- Models reach, conversions, CPA, and ROAS with budget and overlap tools
- Creates branded decks and RFP responses with AI assistance
Where it doesn't
- Free plan is limited to one saved plan and light ROAS projections
- Pro costs $69 monthly or $49/month billed annually
- Trial requires a card; CSV export is a Pro feature
Our verdict on ArcPlanner
ArcPlanner brings campaign briefs, budgets, channel mixes, and planning assumptions into a shared workflow for agencies, media planners, and brand marketers. It supports digital line items including display, video, CTV, audio, paid social, and search, with cross-channel budget allocation and projections for reach, conversions, CPA, and ROAS. Its focus is digital planning and client-facing proposals, rather than a broad media buying system.
The free plan includes one saved plan, industry-calibrated CPM benchmarks, light ROAS projections, and PDF export. Pro Monthly is $69 per month and adds unlimited saved plans, full ROAS modeling, DMA-level targeting, budget optimization, audience overlap analysis, an AI deck builder with web research, and AI proposal and RFP auto-fill. Pro Annual is $49 per month billed annually ($588 annually) and includes the Pro Monthly features plus a 30-day money-back guarantee. A 14-day free trial is available and requires a card. For small teams, the free plan offers a way to create a basic plan and PDF; teams preparing repeated proposals will likely need Pro.
Planning extends to DMA targeting across 210 U.S. markets and international planning across 39 countries. Pro also supports CSV export for raw data, while the published platform details include web and iOS. Email is the listed support channel, and GDPR is the stated compliance standard. These capabilities make ArcPlanner a fit for small or mid-market teams building cross-channel digital proposals, especially when forecasts, overlap analysis, and client-ready decks matter. Teams that need a listed integration ecosystem or planning beyond digital channels should compare alternatives before committing to a workflow.
ArcPlanner pricing
All 3 ArcPlanner plans and prices →
ArcPlanner fact sheet
| Free plan | Yes |
|---|---|
| Paid from | $49/mo |
| Media types supported | Display, video, CTV, audio, paid social, search, and other digital line items |
| Planning capabilities | Cross-channel line-item planning; automated budget allocation; DMA and international planning; branded deck and RFP response creation; budget optimization; audience overlap analysis |
| Forecasting tools | Yes |
| Channels supported | Display, video, CTV, audio, paid social, search, and other digital line items |
| Named integrations | Not verified |
| Deployment platforms | Not verified |
| Free trial | 14 days · card required |
| Money-back guarantee | 30 days |
| Deployment | Cloud, Mobile |
| Platforms | Web, iOS |
| Compliance & security | GDPR |
| Support | |
| Built for | Small business, Mid-market (editorial estimate) |
| Pricing | Free plan · paid from $49/mo (annual) · 14-day trial (source) |
| Website | revenuearc.com |
| Facts checked | 4 Oct 2026 |
Alternatives to ArcPlanner
- Amazon Ads Media Planning SuiteA cross-funnel planning suite with budget recommendations, reach views, and API workflows.9.2
- Comscore Reach/Frequency Multi-PlatformA web-based planner for modeling digital reach, frequency and audience overlap.8.8
- Nielsen Marketing CloudA broad audience-data and activation platform for teams planning across channels.8.6
See all ArcPlanner alternatives →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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