OOH Planner
OOH Planner: An OOH-focused CRM/ERP for turning available inventory into campaign proposals and workflows. Ranked #22 of 30 in Media Planning Software by our editors (6.1/10); pricing: Pricing on request; best for OOH operators building inventory-based proposals.
At a glance
- Editor score6.1 / 10
- PricingPricing on request
- Best forOOH operators building inventory-based proposals
- Forecasting toolsYes
- Facts checked4 Oct 2026
Where it wins
- Builds AI campaign strategies from client briefs and available inventory
- Combines inventory records, maps, audience metrics and artwork mockups in proposals
- Tracks campaigns from approval through installation, renewal or withdrawal
Where it doesn't
- Focused on out-of-home media rather than broader media planning
- Pricing is handled through sales contact rather than published tiers
- Email is the listed support channel
Our verdict on OOH Planner
OOH Planner brings inventory management, campaign planning and operational tracking together for owners and operators of outdoor advertising assets. Its focus is portfolios spanning billboards, LED digital screens, building-wall advertising, posters, urban furniture and mobile screens. The vendor describes it as designed for small and medium OOH portfolios, making it a closer fit for operators assembling proposals around their own locations than for teams planning across unrelated media channels.
The planning and proposal workflow is its clearest distinction. An AI planner proposes reach- or impact-oriented strategies from a client brief and available inventory, with audience and CPM calculations, location maps, artwork mockups and financial breakdowns available for branded proposals. Inventory records can include photos, GPS locations, costs and occupancy, helping connect the proposal to specific assets. Bulk import from Excel includes deduplication and rollback; inventory, contacts and teams can also be imported from Excel, CSV and PDF. Buyers should still assess whether the proposed planning output fits their process, since the listed functions center on OOH inventory rather than cross-channel planning.
Operationally, campaigns can be tracked through approval, printing, installation, active, renewal and withdrawal stages. Cost, margin and commission tracking, contact management for clients, agencies and suppliers, and administrative alerts extend the system beyond proposal creation. According to the vendor's pricing page invitation, prospective customers can request a demo; the pricing model is contact sales rather than a published tier structure. The product is cloud-based and web-accessible, with email support and two-factor authentication listed. OOH operators seeking one workflow for inventory-led proposals and campaign operations should consider it; teams needing broader channel coverage or transparent self-serve pricing should look elsewhere.
OOH Planner pricing
OOH Planner fact sheet
| Free plan | Not verified |
|---|---|
| Paid from | Not verified |
| Media types supported | Billboards, LED digital screens, building-wall advertising, posters, urban furniture, mobile screens |
| Planning capabilities | AI planning from client brief; reach- or impact-oriented strategies; audience and CPM calculations; location maps; audience metrics; artwork mockups; financial breakdowns |
| Forecasting tools | Yes |
| Channels supported | Out-of-home (OOH): billboards, LED digital screens, building-wall advertising, posters, urban furniture, mobile screens |
| Named integrations | Not verified |
| Deployment platforms | Web |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | 2FA |
| Support | |
| Built for | Small business, Mid-market (editorial estimate) |
| Pricing | Pricing on request |
| Website | oohplanner.net |
| Facts checked | 4 Oct 2026 |
Alternatives to OOH Planner
- Amazon Ads Media Planning SuiteA cross-funnel planning suite with budget recommendations, reach views, and API workflows.9.2
- Comscore Reach/Frequency Multi-PlatformA web-based planner for modeling digital reach, frequency and audience overlap.8.8
- Nielsen Marketing CloudA broad audience-data and activation platform for teams planning across channels.8.6
See all OOH Planner alternatives →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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