Planacta
Planacta: Planacta connects annual media plans to spend reconciliation, approvals and invoicing. Ranked #11 of 30 in Media Planning Software by our editors (7.2/10); pricing: Free plan; best for small agencies reconciling plans with actual spend.
At a glance
- Editor score7.2 / 10
- PricingFree plan
- Best forSmall agencies reconciling plans with actual spend
- Free planYes
- Paid fromNone
- Forecasting toolsYes
- Facts checked4 Oct 2026
Where it wins
- Annual budget grids cover campaigns, channels, markets and months
- Imports spend from Google Ads, Meta and Amazon, or via spreadsheet
- Reconciles variance, fees and taxes, with client approvals and invoices
Where it doesn't
- Automatic spend imports cover only Google Ads, Meta and Amazon
- The product is in early access, so its longer-term fit is less established
- Agency features such as multi-currency reporting are tier-specific
Our verdict on Planacta
Planacta is web-based media planning and actualization software for advertising agencies. Its annual grid organizes budgets by campaign, channel, market and month across media types including search, paid social, retail media, video, display, programmatic, connected TV and audio. Agencies that need to connect a client plan to spend reconciliation, approvals and billing may find its workflow relevant; teams seeking broader ad-platform connections should weigh its limited set of named integrations.
The planning-to-finance workflow is the product’s central strength. Teams can import actual spend from Google Ads, Meta and Amazon, or upload spreadsheets, then match campaigns to plan lines and compare planned with actual spend using currency and percentage variances. Fee and tax calculations apply to reconciled spend. Dashboards show spend, pacing and variance across clients, while next-year draft plans draw on actuals. Client plan, actualization and invoice approvals can be requested through secure email links. Finalized invoices lock and can be exported as PDF, Excel or CSV.
Planacta is currently free during early access, and all three named tiers are free in that period. Starter includes the annual grid, monthly actualization, fee and tax calculation, email approval and exports. Growth adds the three ad spend imports, automatic campaign matching, dashboards, next-year prediction, role-based access and an audit trail. Agency adds multi-currency reporting, priority support and onboarding, invoice branding and numbering, and data retention controls. This makes it worth considering for small agencies that want one planning-to-billing flow; agencies dependent on other automatic ad integrations should consider alternatives. The product is in early access, so buyers should also account for that when assessing fit.
Planacta pricing
All 3 Planacta plans and prices →
Planacta fact sheet
| Free plan | Yes |
|---|---|
| Paid from | None |
| Media types supported | Search, paid social, retail media, video, display, programmatic, connected TV, audio |
| Planning capabilities | Annual plan grid; budget by campaign, channel, market and month; spread annual total across months; planned-vs-actual reconciliation; client approval; next-year prediction |
| Forecasting tools | Yes |
| Channels supported | Search, paid social, retail media, video, display, programmatic, connected TV, audio |
| Named integrations | Google Ads, Meta, Amazon |
| Deployment platforms | Web |
| Deployment | Cloud |
| Platforms | Web |
| Support | |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 3 integrations: Google Ads, Meta, Amazon |
| Pricing | Free plan (source) |
| Website | planacta.com |
| Facts checked | 4 Oct 2026 |
Planacta integrations
Planacta lists 3 integrations on its own site.
- Google Ads
- Meta
- Amazon
Alternatives to Planacta
- Amazon Ads Media Planning SuiteA cross-funnel planning suite with budget recommendations, reach views, and API workflows.9.2
- Comscore Reach/Frequency Multi-PlatformA web-based planner for modeling digital reach, frequency and audience overlap.8.8
- Nielsen Marketing CloudA broad audience-data and activation platform for teams planning across channels.8.6
See all Planacta alternatives →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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