Plan
Plan: A broad media planning tool for comparing reach, frequency and budget scenarios across channels. Ranked #14 of 30 in Media Planning Software by our editors (6.9/10); pricing: Pricing on request; best for teams modeling reach across many media touchpoints.
At a glance
- Editor score6.9 / 10
- PricingPricing on request
- Best forTeams modeling reach across many media touchpoints
- Forecasting toolsYes
- Facts checked4 Oct 2026
Where it wins
- Models reach, frequency and duplication across 70+ media touchpoints
- Compares media-mix scenarios and supports budget shifts
- Combines survey sources and accepts custom channels
Where it doesn't
- Pricing depends on selected engines and data requirements
- Verse Explore is the only listed integration
- Requires data and engine choices to shape a tailored plan
Our verdict on Plan
Plan supports media teams planning campaigns across digital and traditional channels. It models reach, frequency, duplication and investment, with coverage spanning TV, digital, OOH, audio, print, social, retail media and emerging channels. The product is aimed at teams that need to reason across a broad media mix rather than plan around a single channel. Its stated fit spans small, mid-market and enterprise organizations, although the key distinction is the complexity of the planning work, not company size alone.
The strongest case for Plan is its modeling breadth. Dynamic reach curves and cross-channel planning let teams compare media-mix scenarios and shift budgets, while multi-survey planning brings channels from multiple surveys into one reach view. Users can create custom channels and scenarios, and the system can optimize reach, frequency and channel mix across media types and countries. The vendor describes planning across 70+ media touchpoints and 46 countries. Plan is data-neutral and can model digital and traditional mixes with or without syndicated survey subscriptions, which gives teams options around their data inputs.
The ecosystem connection described is focused: audiences researched in Verse Explore can transfer into Plan without being rebuilt, and Verse Explore is the listed integration. Pricing depends on the engines and data requirements, so the vendor directs prospective buyers to request a tailored quote rather than presenting a fixed tier structure. That makes the product most relevant to teams prepared to define their modeling and data needs as part of evaluation. Buyers seeking broad scenario and reach analysis across many touchpoints should consider Plan; teams wanting a clearly priced, self-serve workflow or a wider listed integration set may prefer to compare alternatives.
Plan pricing
Plan fact sheet
| Free plan | Not verified |
|---|---|
| Paid from | Not verified |
| Media types supported | TV, digital, OOH, audio, print, social, retail media, and emerging channels; 70+ media types |
| Planning capabilities | Flexible media modeling; dynamic reach curves; cross-channel planning; multi-survey planning; scenario testing; custom channel creation; audience transfer from Explore |
| Forecasting tools | Yes |
| Channels supported | TV, digital, OOH, audio, print, social, retail media, and emerging channels |
| Named integrations | Verse Explore |
| Deployment platforms | Not verified |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 1 integrations: Verse Explore |
| Pricing | Pricing on request |
| Website | withverse.com |
| Facts checked | 4 Oct 2026 |
Plan integrations
Plan lists 1 integrations on its own site.
- Verse Explore
Alternatives to Plan
- Amazon Ads Media Planning SuiteA cross-funnel planning suite with budget recommendations, reach views, and API workflows.9.2
- Comscore Reach/Frequency Multi-PlatformA web-based planner for modeling digital reach, frequency and audience overlap.8.8
- Nielsen Marketing CloudA broad audience-data and activation platform for teams planning across channels.8.6
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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