The Best Conversational Marketing Software in 2026
We researched conversational marketing software through official websites, including pricing pages, plan tables, and product documentation. Rankings focus on each product’s core marketing job, value for money, and verified features for lead capture, qualification, routing, and automated journeys.
Our top picks
-
Top ranked
Intercom#1 of 319.3/10A mature support workspace combining AI, live agents, ticketing, and omnichannel messaging.
14-day trial
-
Runner-up
LivePerson Conversational Cloud#2 of 319.1/10A broad enterprise suite for AI messaging, voice, routing, and human escalation.
Pricing on request
-
Top-ranked free plan
Landbot#3 of 318.7/10A visual chatbot builder with a useful free plan and broad conversational workflows.
Free plan · 14-day trial
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
The full ranking 31 tools, best first
-
Best forMature support and engagement operations
A mature support workspace combining AI, live agents, ticketing, and omnichannel messaging.
9.3/10★★★★★Visit Intercom -
Best forLarge enterprise conversational programs
A broad enterprise suite for AI messaging, voice, routing, and human escalation.
- Human handoff
9.1/10★★★★★Visit LivePerson -
Best forVisual chatbot building with a free plan
A visual chatbot builder with a useful free plan and broad conversational workflows.
- Human handoff
Free plan · 14-day trial Our Landbot verdict → Visit LandbotFor vendors Sponsor this spot · #3 · $79/mo →8.7/10★★★★☆Visit Landbot -
Best forMultichannel social and messaging automation
A flexible choice for automating social, messaging, email, and human handoffs.
- Human handoff
Free plan · 14-day trial Our Manychat verdict → Visit ManychatFor vendors Sponsor this spot · #4 · $69/mo →8.5/10★★★★☆Visit Manychat -
Best forMature website chatbot and ecommerce use
A mature chatbot for website support and ecommerce, with paid plans and focused integrations.
8.4/10★★★★☆Visit ChatBot -
Best forAdvanced omnichannel workflow automation
A capable omnichannel automation platform, but its $79 starting price limits entry-level value.
8.2/10★★★★☆Visit Respond.io -
Best forTeams needing WhatsApp plus multi-channel automation
A WhatsApp-led automation suite for teams managing campaigns, support, and lead flows.
- Human handoff
8.1/10★★★★☆Visit WATI -
Best forConversational product discovery and commerce
A commerce-focused platform for product discovery, recommendations, and human-assisted support.
- Marketing journeys
- Conversation routing
- Lead qualification
8.0/10★★★★☆Visit iAdvize -
Best forFree WhatsApp marketing automation
A WhatsApp-focused platform with a free plan and broad automation depth.
- Marketing journeys
- Conversation routing
- Lead qualification
7.9/10★★★★☆Visit AiSensy -
Best forWhatsApp team collaboration and campaigns
A WhatsApp-focused team inbox with automation, campaigns, AI, and integrations.
7.8/10★★★★☆Visit SleekFlow -
Best forAffordable website and messaging chatbots
A broad conversational marketing toolkit with paid plans starting at $29 per month.
7.7/10★★★★☆Visit WotNot -
Best forOmnichannel marketing and sales teams
Dashly brings chat, automation, qualification, routing, and AI agents into one platform.
- Marketing journeys
- Conversation routing
- Lead qualification
7.6/10★★★★☆Visit Dashly -
Best forVisual automation for social and WhatsApp
A visual multichannel automation platform with strong WhatsApp and social workflows.
- Human handoff
7.5/10★★★★☆Visit Chatfuel -
Best forCampaign orchestration and customer lifecycle marketing
A broad conversational marketing suite for lifecycle campaigns, lead generation, and retention.
- Marketing journeys
- Lead qualification
7.4/10★★★★☆Visit Infobip -
Best forPremium website engagement programs
A premium option for teams combining AI, live engagement, and website personalization.
- Marketing journeys
- Conversation routing
- Lead qualification
7.3/10★★★★☆Visit giosg -
Best forEnterprise AI engagement across channels
A broad AI engagement platform for enterprises managing support across channels.
- Human handoff
7.2/10★★★★☆Visit Verloop.io -
Best forSmall teams managing WhatsApp conversations
A low-cost WhatsApp team inbox with routing, automation, campaigns, and APIs.
7.1/10★★★★☆Visit Greenbubble -
Best forOmnichannel teams needing AI bot building
A broad AI and messaging toolkit for teams that need visual bot building and live handoff.
- Human handoff
7.0/10★★★★☆Visit Engati -
Best forCustom lead qualification deployments
A configurable AI chatbot for qualifying, scoring, and routing leads across channels.
- Conversation routing
- Lead qualification
- Human handoff
6.9/10★★★☆☆Visit Kriatix -
Best forAutomated lead follow-up and qualification
A focused conversational AI platform for automated qualification, follow-up, and handoff.
- Marketing journeys
- Conversation routing
- Lead qualification
6.8/10★★★☆☆Visit Conversica -
Best forLead nurturing and audience targeting
A broad conversational marketing suite for nurturing, targeting, and routing leads.
- Marketing journeys
- Conversation routing
- Lead qualification
6.5/10★★★☆☆Visit Customers.ai -
Best forWhatsApp-led conversational commerce
A strong WhatsApp-first platform for campaigns, commerce, routing, and AI-assisted support.
- Marketing journeys
- Conversation routing
- Lead qualification
6.5/10★★★☆☆Visit Interakt -
Best forB2B teams prioritizing account intent
A focused intent intelligence product, not a conversational marketing platform.
6.4/10★★★☆☆Visit Qualified -
Best forHigh-volume WhatsApp lead operations
Deep WhatsApp automation for teams that need qualification, routing, and follow-up.
- Marketing journeys
- Conversation routing
- Lead qualification
6.0/10★★★☆☆Visit Gallabox -
Best forBudget WhatsApp Business automation
A budget-friendly WhatsApp automation platform with free live chat and paid marketing, sales, and AI tools.
- Marketing journeys
- Conversation routing
- Lead qualification
5.9/10★★★☆☆Visit Spoki -
Best forAffordable AI lead qualification
Affordable omnichannel AI for qualifying leads, routing conversations, and handing off to people.
- Marketing journeys
- Conversation routing
- Lead qualification
5.8/10★★★☆☆Visit Botcadence -
Best forWebsite lead qualification with knowledge content
A web-only AI chatbot for teams that need content-grounded lead qualification.
- Conversation routing
- Lead qualification
- Human handoff
5.7/10★★★☆☆Visit DaberAI -
Best forLarge-scale omnichannel messaging programs
A broad conversational AI platform for businesses running omnichannel messaging programs.
- Marketing journeys
- Conversation routing
- Lead qualification
5.6/10★★★☆☆Visit Gupshup -
Best forCompliance-focused inbound lead qualification
A compliance-focused inbound qualification tool with routing, booking, and human handoff.
- Conversation routing
- Lead qualification
- Human handoff
5.5/10★★★☆☆Visit MessageAgent -
Best forEnterprise website visitor qualification
A focused web agent for qualifying, routing, and converting high-intent visitors.
- Conversation routing
- Lead qualification
- Human handoff
5.2/10★★★☆☆Visit Docket -
Best forAI voice qualification and appointment booking
AI voice qualification and booking with CRM sync, follow-up, routing, and handoff.
- Marketing journeys
- Conversation routing
- Lead qualification
5.0/10★★☆☆☆Visit AfterLead
No tools match those filters.
Compare at a glance
| # | Tool | Free plan | Paid from | Lead qualification | Conversation routing | Supported channels | Score |
|---|---|---|---|---|---|---|---|
| 1 | Intercom | No | $29/seat/mo | 9.3 | |||
| 2 | LivePerson Conversational Cloud | 9.1 | |||||
| 3 | Landbot | Yes | €32/mo | 8.7 | |||
| 4 | Manychat | Yes | 8.5 | ||||
| 5 | ChatBot | No | $19/user/mo | 8.4 | |||
| 6 | Respond.io | No | $79/mo | 8.2 | |||
| 7 | WATI | No | 8.1 | ||||
| 8 | iAdvize | No | $80/user/mo | Yes | Yes | Omnichannel | 8.0 |
| 9 | AiSensy | Yes | $45/mo | Yes | Yes | 7.9 | |
| 10 | SleekFlow | No | $109/mo | 7.8 | |||
| 11 | WotNot | No | $29/mo | 7.7 | |||
| 12 | Dashly | No | $39/mo | Yes | Yes | Omnichannel | 7.6 |
| 13 | Chatfuel | No | $69/mo | 7.5 | |||
| 14 | Infobip Conversational Marketing | No | Yes | Omnichannel | 7.4 | ||
| 15 | giosg | Yes | Yes | Web_only | 7.3 | ||
| 16 | Verloop.io | 7.2 | |||||
| 17 | Greenbubble | No | $5/mo | 7.1 | |||
| 18 | Engati | No | 7.0 | ||||
| 19 | Kriatix Lead Qualification Chatbot | No | Yes | Yes | Omnichannel | 6.9 | |
| 20 | Conversica | Yes | Yes | Omnichannel | 6.8 | ||
| 21 | Customers.ai | No | Yes | Yes | Omnichannel | 6.5 | |
| 22 | Interakt | No | $12/mo | Yes | Yes | Omnichannel | 6.5 |
| 23 | Qualified Signals | 6.4 | |||||
| 24 | Gallabox | No | $112/mo | Yes | Yes | Omnichannel | 6.0 |
| 25 | Spoki | Yes | €39/mo | Yes | Yes | Omnichannel | 5.9 |
| 26 | Botcadence | Yes | $29/mo | Yes | Yes | Omnichannel | 5.8 |
| 27 | DaberAI | No | $157.50/mo | Yes | Yes | Web_only | 5.7 |
| 28 | Gupshup | Yes | Yes | Omnichannel | 5.6 | ||
| 29 | MessageAgent | No | Yes | Yes | Omnichannel | 5.5 | |
| 30 | Docket | No | Yes | Yes | Web_only | 5.2 | |
| 31 | AfterLead | No | $1,500/mo | Yes | Yes | Omnichannel | 5.0 |
Head-to-head All 24 comparisons →
- Intercom vs Landbot
- Intercom vs Manychat
- Intercom vs ChatBot
- Intercom vs Respond.io
- Intercom vs WATI
- Intercom vs iAdvize
- LivePerson Conversational Cloud vs Landbot
- LivePerson Conversational Cloud vs Manychat
- LivePerson Conversational Cloud vs ChatBot
Explore other topics All topics →
- AI Tools 303 directories · 8,270 tools ranked AI Writing Tools · AI Video Generators · Text-to-Speech Software
- Web Hosting & Domains 275 directories · 6,107 tools ranked Shared Web Hosting · Managed Cloud Hosting · Dedicated Server Hosting
- Productivity 157 directories · 4,948 tools ranked Note-Taking Apps · Calendar Apps · Project Management Software
- Sales & CRM 152 directories · 4,161 tools ranked Real Estate CRM Software · CRM Software · Proposal Software
- Customer Service 55 directories · 1,547 tools ranked Chatbot Builders · Knowledge Base Software · Call Center Software
- Communication 109 directories · 3,229 tools ranked Business Phone Systems · Email Clients · Audience Response Systems
How we rank conversational marketing software
Every tool on this page was researched by iTechGuides Editors from its official website — pricing pages, plan tables and product documentation. We rank on how well each one does this category's core job, what the free or entry plan includes, and where it falls short. Where we have enough verified facts, the score out of 10 is a rubric — job fit, value and how much we could verify — shown with its breakdown on every tool's page; a tool we have not verified enough to score yet shows its rank without a number. Scores are re-checked when a product changes its plans. Read the full editorial policy, or submit a tool we missed.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update