WATI
WATI: A WhatsApp-focused chatbot and engagement suite for sales, support, and marketing teams. Ranked #24 of 257 in Chatbot Builders by our editors (7.0/10); pricing: 7-day trial; best for whatsApp-centric sales and support teams.
At a glance
- Editor score7.0 / 10
- Pricing7-day trial
- Best forWhatsApp-centric sales and support teams
- Free planNo
- Deployment channelsMultichannel
- Facts checked20 Sep 2026
Where it wins
- Visual no-code workflows with conditions, questions, and automated replies
- Shared inbox supports routing, notes, history, and human handoff
- AI agents, knowledge answers, broadcasts, CRM tools, and APIs in one platform
Where it doesn't
- No free plan is available
- The product centers on WhatsApp-oriented use cases
- Included users, integrations, triggers, and API calls vary by plan
Our verdict on WATI
WATI is a customer-engagement and chatbot platform for businesses that market, sell, and provide support through WhatsApp and other messaging channels. Its workspace combines a shared team inbox, no-code chatbot flows, workflow automation, AI agents, knowledge-base answers, broadcast campaigns, lead qualification, CRM tools, analytics, and human-agent routing. Supported channels include WhatsApp, Instagram, Facebook, RCS, SMS, TikTok, and website chat, with web, iOS, Android, and API access. It is best suited to teams managing customer conversations across messaging channels, particularly WhatsApp-centric sales and support operations.
Pricing is organized into Growth, Pro, and Business plans, with a 14-day trial and no free plan. Growth includes one connected channel, three users, 15,000 broadcasts per month, 1,000 free automation triggers per month, two selected commerce or CRM integrations, and 10,000 API calls per month. Pro adds five users, advanced chatbots and automation, unlimited broadcasts, 2,000 free automation triggers per month, five integrations including HubSpot, and 200,000 API calls per month. Business keeps five included users and adds multiple WhatsApp numbers, advanced AI agents, unlimited broadcasts, 5,000 free automation triggers per month, and unlimited integrations including Salesforce.
The strongest fit is a team that needs both automated and human conversation handling: visual flows can manage replies, questions, conditions, and multi-step journeys, while the shared inbox preserves context during handoff. AI agents can automate FAQs and qualify leads using connected or uploaded knowledge sources. Broadcasts, audience segmentation, built-in sales pipeline tools, webhooks, APIs, and integrations such as Shopify, Shopflo, and Gokwik extend the platform beyond basic chatbot building. Teams seeking a WhatsApp-oriented system with CRM and campaign capabilities should consider WATI; organizations wanting a free entry tier or a less channel-centered product should look elsewhere.
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WATI pricing
WATI fact sheet
| Free plan | No |
|---|---|
| Paid from | Not verified |
| Deployment channels | Multichannel |
| Visual flow builder | Yes |
| AI bot generation | Yes |
| Knowledge-base answers | Yes |
| Human handoff | Yes |
| Included conversations | 1000 /mo |
| Free trial | 7 days |
| Deployment | Cloud, Mobile |
| Platforms | Web, iOS, Android |
| Compliance & security | SOC 2, GDPR |
| Support | Email, Live chat, Docs |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 1,000+ integrations: HubSpot, Salesforce, Zoho CRM, Shopify, WooCommerce, Zapier … See all → |
| Pricing | 7-day trial (source) |
| Website | wati.io |
| Facts checked | 20 Sep 2026 |
WATI integrations
WATI lists 1,000+ integrations on its own site — the 13 named here are the ones its pages call out.
- HubSpot
- Salesforce
- Zoho CRM
- Shopify
- WooCommerce
- Zapier
- Make
- Pabbly Connect
- Google Sheets
- Klaviyo
- Zoho Flow
- Calendly
- Twilio
Alternatives to WATI
- IBM watsonx AssistantA multichannel IBM chatbot platform with visual flows, AI search and human escalation.9.4
- LivePerson Conversational CloudA mature platform for brands combining AI agents, messaging, voice, and human support.9.3
- Oracle Digital AssistantA broad enterprise assistant platform for Oracle-centered teams.9.2
Also Ranked In
WATI is ranked in 7 of our directories.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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