WATI review
A WhatsApp-focused chatbot and engagement suite for sales, support, and marketing teams.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
WATI is a customer-engagement and chatbot platform for businesses that market, sell, and provide support through WhatsApp and other messaging channels. Its workspace combines a shared team inbox, no-code chatbot flows, workflow automation, AI agents, knowledge-base answers, broadcast campaigns, lead qualification, CRM tools, analytics, and human-agent routing. Supported channels include WhatsApp, Instagram, Facebook, RCS, SMS, TikTok, and website chat, with web, iOS, Android, and API access. It is best suited to teams managing customer conversations across messaging channels, particularly WhatsApp-centric sales and support operations.
Pricing is organized into Growth, Pro, and Business plans, with a 14-day trial and no free plan. Growth includes one connected channel, three users, 15,000 broadcasts per month, 1,000 free automation triggers per month, two selected commerce or CRM integrations, and 10,000 API calls per month. Pro adds five users, advanced chatbots and automation, unlimited broadcasts, 2,000 free automation triggers per month, five integrations including HubSpot, and 200,000 API calls per month. Business keeps five included users and adds multiple WhatsApp numbers, advanced AI agents, unlimited broadcasts, 5,000 free automation triggers per month, and unlimited integrations including Salesforce.
The strongest fit is a team that needs both automated and human conversation handling: visual flows can manage replies, questions, conditions, and multi-step journeys, while the shared inbox preserves context during handoff. AI agents can automate FAQs and qualify leads using connected or uploaded knowledge sources. Broadcasts, audience segmentation, built-in sales pipeline tools, webhooks, APIs, and integrations such as Shopify, Shopflo, and Gokwik extend the platform beyond basic chatbot building. Teams seeking a WhatsApp-oriented system with CRM and campaign capabilities should consider WATI; organizations wanting a free entry tier or a less channel-centered product should look elsewhere.
WATI pros and cons
- Where it wins
- Visual no-code workflows with conditions, questions, and automated replies
- Shared inbox supports routing, notes, history, and human handoff
- AI agents, knowledge answers, broadcasts, CRM tools, and APIs in one platform
- Where it doesn't
- No free plan is available
- The product centers on WhatsApp-oriented use cases
- Included users, integrations, triggers, and API calls vary by plan
WATI fact sheet, pricing and score →
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